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I am Pavlina Exarchou, a performance marketing and growth specialist with 7+ years of experience driving digital campaigns across native, programmatic, mobile, push, and pop environments. I’ve led user acquisition and attribution programs across international markets, delivering ROI-driven growth in competitive verticals like gaming and crypto. I’m passionate about AI-powered growth marketing, automation, analytics, and scalable acquisition strategies. I enjoy partnering with teams and clients to turn data into action, optimize campaigns, and unlock sustainable performance in fast-paced markets.…I am Pavlina Exarchou, a performance marketing and growth specialist with 7+ years of experience driving digital campaigns across native, programmatic, mobile, push, and pop environments. I’ve led user acquisition and attribution programs across international markets, delivering ROI-driven growth in competitive verticals like gaming and crypto. I’m passionate about AI-powered growth marketing, automation, analytics, and scalable acquisition strategies. I enjoy partnering with teams and clients to turn data into action, optimize campaigns, and unlock sustainable performance in fast-paced markets.

Pavlina Exarchou

Marketing Strategist, Growth Marketer, Performance Marketer, +2

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I am Pavlina Exarchou, a performance marketing and growth specialist with 7+ years of experience driving digital campaigns across native, programmatic, mobile, push, and pop environments. I’ve led user acquisition and attribution programs across international markets, delivering ROI-driven growth in competitive verticals like gaming and crypto. I’m passionate about AI-powered growth marketing, automation, analytics, and scalable acquisition strategies. I enjoy partnering with teams and clients to turn data into action, optimize campaigns, and unlock sustainable performance in fast-paced markets.…I am Pavlina Exarchou, a performance marketing and growth specialist with 7+ years of experience driving digital campaigns across native, programmatic, mobile, push, and pop environments. I’ve led user acquisition and attribution programs across international markets, delivering ROI-driven growth in competitive verticals like gaming and crypto. I’m passionate about AI-powered growth marketing, automation, analytics, and scalable acquisition strategies. I enjoy partnering with teams and clients to turn data into action, optimize campaigns, and unlock sustainable performance in fast-paced markets.

Available to hire

I am Pavlina Exarchou, a performance marketing and growth specialist with 7+ years of experience driving digital campaigns across native, programmatic, mobile, push, and pop environments. I’ve led user acquisition and attribution programs across international markets, delivering ROI-driven growth in competitive verticals like gaming and crypto.

I’m passionate about AI-powered growth marketing, automation, analytics, and scalable acquisition strategies. I enjoy partnering with teams and clients to turn data into action, optimize campaigns, and unlock sustainable performance in fast-paced markets.

Skills

Google Ads

Facebook Ads

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Language

Greek, Modern

Fluent

English

Advanced

French

Intermediate

Work Experience

Media Account Manager at Project Agora / Taboola

November 1, 2023 - Present

Manage and optimize performance-driven campaigns for agencies and brands across international markets. Drive revenue growth through campaign scaling, budget optimization, and KPI-focused strategies. Analyze campaign performance and provide actionable insights based on CPA, ROI, ROAS, CTR, and conversion metrics. Collaborate closely with clients to improve acquisition performance and long-term growth. Support campaign testing, creative optimization, and strategic budget allocation across GEOs.

Programmatic Account & Sales Manager at AdRight

March 1, 2021 - November 1, 2023

Managed global inventory and performance campaigns across mobile and programmatic advertising environments. Launched and optimized campaigns through XML/JSON integrations, push/pop traffic, and direct links. Worked with competitive verticals including gaming and crypto-focused campaigns. Monitored traffic quality, attribution, and performance metrics to maximize profitability and scale. Contributed to the development of internal optimization and reporting tools.

Account Manager at AdCredible

January 1, 2019 - March 1, 2021

Managed mobile advertising campaigns and optimized performance toward client KPIs. Conducted campaign analysis and delivered recommendations to improve acquisition performance. Supported international business development and account growth across multiple GEOs.

Marketing Assessment at Apollonion SA

October 1, 2013 - May 1, 2014

Conducted research and market analysis for franchise development. Prepared reports and presented findings to management. Supported strategic decision-making through data gathering and analysis.