Hi, I’m Xavier Smith. I’m a performance marketing strategist with 7+ years of experience managing and scaling paid acquisition across search and digital channels. I’ve helped local service and multi-location businesses optimize campaigns, reduce acquisition costs by substantial margins, and manage budgets up to $40K per day. I excel at building data-driven strategies, conversion tracking architecture, and scalable paid media systems that drive lead generation and revenue growth. I enjoy turning complex performance data into actionable plans and collaborating with analytics, SEO, creative, and client-facing teams. I’m now seeking a long-term role where I can own client relationships, deepen impact, and scale systems across multiple years.

Hi, I’m Xavier Smith. I’m a performance marketing strategist with 7+ years of experience managing and scaling paid acquisition across search and digital channels. I’ve helped local service and multi-location businesses optimize campaigns, reduce acquisition costs by substantial margins, and manage budgets up to $40K per day. I excel at building data-driven strategies, conversion tracking architecture, and scalable paid media systems that drive lead generation and revenue growth. I enjoy turning complex performance data into actionable plans and collaborating with analytics, SEO, creative, and client-facing teams. I’m now seeking a long-term role where I can own client relationships, deepen impact, and scale systems across multiple years.

Available to hire

Hi, I’m Xavier Smith. I’m a performance marketing strategist with 7+ years of experience managing and scaling paid acquisition across search and digital channels. I’ve helped local service and multi-location businesses optimize campaigns, reduce acquisition costs by substantial margins, and manage budgets up to $40K per day. I excel at building data-driven strategies, conversion tracking architecture, and scalable paid media systems that drive lead generation and revenue growth.

I enjoy turning complex performance data into actionable plans and collaborating with analytics, SEO, creative, and client-facing teams. I’m now seeking a long-term role where I can own client relationships, deepen impact, and scale systems across multiple years.

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Language

English
Fluent

Work Experience

Senior Paid Ads Strategist at Click Here Digital
January 1, 2025 - Present
Own paid media performance for multi-location accounts, managing $15K–$40K monthly budgets across Google Ads & Microsoft Ads. Leveraged Google Ads 360 and Fluency for pacing, forecasting, and performance optimization. Reduced CPA by 62% and ROI by 76% through bid-strategy restructuring, audience segmentation, and iterative testing. Partnered with internal stakeholders to align campaign performance with revenue and growth objectives.
Paid Media & SEO Strategist at Web Tek Interactive
January 1, 2022 - January 1, 2024
Built and scaled the company’s paid media function, establishing campaign structures, workflows, and testing frameworks (via Paid Search – Google Ads, Microsoft Ads & Meta Ads). Reduced CPA by 258% and ROI by 113% for a key client through landing page optimization and performance testing. Conducted performance audits to identify growth opportunities and improve acquisition efficiency. Collaborated with SEO and client service teams to align paid media strategy with broader marketing initiatives.
Digital Ads Strategist at Emagine
January 1, 2022 - January 1, 2022
Managed Google Ads, Microsoft Ads (Bing), and Meta campaigns across multiple accounts. Delivered insights through reporting with a focus on ROI, ICP, and CPA. Coordinated campaign execution with cross-functional teams to maximize revenue impact.
Google Ads Specialist at Prime6 Brands
January 1, 2021 - January 1, 2021
Managed high-volume eCommerce acquisition campaigns with budgets reaching $40K per day. Executed landing page and campaign experiments to improve conversion rates and overall performance. Improved conversion tracking accuracy to better align campaign optimization with revenue outcomes.
Ads Manager at PDR Web Solutions
January 1, 2019 - January 1, 2021
Scaled PPC client base from 12 to 60 accounts using standardized campaign structures and optimization frameworks. Improved lead quality and acquisition efficiency through keyword refinement and segmentation. Managed performance reporting and communicated insights to clients and stakeholders.
Digital Ads Strategist at Online Optimism
January 1, 2021 - January 1, 2022
Built and scaled the company’s paid media function across multiple accounts, establishing campaign structures, workflows, and testing frameworks (via Paid Search – Google Ads, Microsoft Ads & Meta Ads). Reduced CPA by 258% and ROI by 113% for a key client through landing page optimization and testing.
Paid Media Specialist at Freelance & Agency Roles
January 1, 2016 - January 1, 2019
Built and optimized paid search campaigns for small and mid-sized businesses. Developed foundational expertise in campaign structure, optimization, and client communication.

Education

Bachelor of Science at Northwestern State University of Louisiana
January 11, 2030 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet