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I am a Digital Marketing and Social Media Leader with 10+ years of experience driving audience growth, market visibility, and brand transformation across global B2B and B2C landscapes. I have a proven track record leading cross-functional international teams to design and execute high-impact, multi-channel digital strategies across paid, organic, and creator-led ecosystems. I am a commercially driven strategist with a strong track record of maximizing ROI, accelerating digital growth, and aligning marketing initiatives with overarching business objectives.…I am a Digital Marketing and Social Media Leader with 10+ years of experience driving audience growth, market visibility, and brand transformation across global B2B and B2C landscapes. I have a proven track record leading cross-functional international teams to design and execute high-impact, multi-channel digital strategies across paid, organic, and creator-led ecosystems. I am a commercially driven strategist with a strong track record of maximizing ROI, accelerating digital growth, and aligning marketing initiatives with overarching business objectives.

David Buxton

Marketing Strategist, Content Strategist, Social Media Manager, +2

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I am a Digital Marketing and Social Media Leader with 10+ years of experience driving audience growth, market visibility, and brand transformation across global B2B and B2C landscapes. I have a proven track record leading cross-functional international teams to design and execute high-impact, multi-channel digital strategies across paid, organic, and creator-led ecosystems. I am a commercially driven strategist with a strong track record of maximizing ROI, accelerating digital growth, and aligning marketing initiatives with overarching business objectives.…I am a Digital Marketing and Social Media Leader with 10+ years of experience driving audience growth, market visibility, and brand transformation across global B2B and B2C landscapes. I have a proven track record leading cross-functional international teams to design and execute high-impact, multi-channel digital strategies across paid, organic, and creator-led ecosystems. I am a commercially driven strategist with a strong track record of maximizing ROI, accelerating digital growth, and aligning marketing initiatives with overarching business objectives.

Available to hire

I am a Digital Marketing and Social Media Leader with 10+ years of experience driving audience growth, market visibility, and brand transformation across global B2B and B2C landscapes.

I have a proven track record leading cross-functional international teams to design and execute high-impact, multi-channel digital strategies across paid, organic, and creator-led ecosystems. I am a commercially driven strategist with a strong track record of maximizing ROI, accelerating digital growth, and aligning marketing initiatives with overarching business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance Digital & Social Strategist at Independent / Freelance

November 1, 2025 - Present

Develop and deliver cross-channel content and social strategies for SME and enterprise clients, ensuring consistent tone, brand alignment, and audience-focused messaging. Produce editorial content plans, campaign schedules, and stakeholder reporting frameworks to optimise content performance and ROI. Advise clients on content strategy, SEO, paid media investment, and channel-specific optimization to maximise reach and conversion. Recent clients include: laptop manufacturer, Agentic AI start-up and enterprise cyber-security business.

Senior Social Media & Content Manager — Western Team Lead at Kaspersky

April 1, 2023 - December 1, 2024

Led a team of 8 high-performance social media managers across Europe and Latin America, overseeing editorial production, content quality, and output; increased regional KPI performance by 180%. Managed content production across paid social, organic and influencer channels, ensuring output was on-brand and aligned to tone of voice and house style guidelines. Introduced AI tools to optimise workflows and translation duties across regions, resulting in an 80% drop in asset localisation timeframes. Directed cross-channel social and editorial strategy across global English-language channels, increasing website traffic by 142%. Built and scaled influencer campaign targeting tech-enthusiasts, resulting in over one million views. Scaled brand visibility in Latin America by 165% through targeted e-sports / gaming partnerships. Other duties included podcast hosting, content production & editing, technical writing, ghost-writing, SEO, and blog content production.

Senior Social Media & Content Manager — EU Team Lead at Kaspersky

April 1, 2021 - March 1, 2023

Mentored regional content teams and managed global English-language channels, improving content production efficiency and campaign output quality. Introduced Everyone Social advocacy tool, doubling owned social media reach. Launched integrated paid and influencer content campaigns across Europe, exceeding targets by 220%. Drove lead acquisition through gated and ungated content campaigns including webinars, whitepapers, and strategic paid promotion. Partnered with PR, content, and regional marketing teams to develop and execute editorial content aligned to B2B audience needs. Delivered campaign reporting and strategic content recommendations to senior stakeholders to improve ROI and channel effectiveness. Grew global channels by 230% across major platforms through a combination of targeted paid campaigns and organic, social-first campaigns.

Senior Social Media & Content Manager — EU Programme Manager at Kaspersky

April 1, 2019 - March 1, 2021

Led EU content and digital campaigns across global and regional channels, aligning editorial delivery with business objectives. Launched and managed content across emerging channels including TikTok, Telegram, and Reddit, increasing reach by 220% and traffic by 180%. Produced a branded podcast series delivering 350+ episodes and reaching 35,000 listeners — demonstrating long-form editorial production at scale. Enhanced content performance reporting frameworks across Meta platforms to improve visibility of editorial effectiveness.

Social Media & Community Manager at Kaspersky

October 1, 2014 - March 1, 2019

Grew regional social communities by 250% through targeted organic content and paid digital campaigns. Improved remarketing performance, re-engaging 5,000+ customers with a ROAS of 180%. Monitored brand performance through analytics to identify content opportunities and optimize campaign delivery.

Social Media & Content Manager at Simply Business

September 1, 2011 - October 1, 2014

Managed paid and organic content campaigns to increase audience engagement and brand visibility across multiple digital channels. Developed video-led content campaigns featuring high-profile business figures to strengthen SME audience reach and brand credibility. Delivered social listening and content analytics insights to senior stakeholders to inform editorial and campaign strategy. Created community engagement content initiatives supporting both acquisition and retention goals. Introduced customer support content workflows that reduced response times from 24 hours to 4 hours.