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Strategic Marketer with an MA in Strategic Marketing and a proven track record of scaling brand presence across the UK and APAC markets. Adept at transforming raw consumer data and market insights into high-growth digital campaigns and automated marketing strategies. Combines robust analytical skills (GA4, SEMrush, Excel) with creative execution to optimize product lifecycles, streamline operational workflows, and maximize ROI.…Strategic Marketer with an MA in Strategic Marketing and a proven track record of scaling brand presence across the UK and APAC markets. Adept at transforming raw consumer data and market insights into high-growth digital campaigns and automated marketing strategies. Combines robust analytical skills (GA4, SEMrush, Excel) with creative execution to optimize product lifecycles, streamline operational workflows, and maximize ROI.

Esther Huang

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Strategic Marketer with an MA in Strategic Marketing and a proven track record of scaling brand presence across the UK and APAC markets. Adept at transforming raw consumer data and market insights into high-growth digital campaigns and automated marketing strategies. Combines robust analytical skills (GA4, SEMrush, Excel) with creative execution to optimize product lifecycles, streamline operational workflows, and maximize ROI.…Strategic Marketer with an MA in Strategic Marketing and a proven track record of scaling brand presence across the UK and APAC markets. Adept at transforming raw consumer data and market insights into high-growth digital campaigns and automated marketing strategies. Combines robust analytical skills (GA4, SEMrush, Excel) with creative execution to optimize product lifecycles, streamline operational workflows, and maximize ROI.

Available to hire

Strategic Marketer with an MA in Strategic Marketing and a proven track record of scaling brand presence across the UK and APAC markets. Adept at transforming raw consumer data and market insights into high-growth digital campaigns and automated marketing strategies. Combines robust analytical skills (GA4, SEMrush, Excel) with creative execution to optimize product lifecycles, streamline operational workflows, and maximize ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Data Analysis Assistant at IMRG (UK Largest Ecommerce Association)

October 1, 2024 - January 1, 2025

Monitored e-commerce campaign strategies for 250+ brands during Black Friday; built Excel databases and trend analyses to forecast market shifts.

Marketing Specialist at INZUTION (Niche Jewelry Brand)

July 1, 2023 - October 1, 2023

Owned growth strategy for workshop sales; automated LINE-based marketing, achieving a 300% conversion lift and quadrupled incremental revenue. Led offline experiential initiatives and VIP event with 200+ visitors, boosting YoY sales by 17%.

Retail Team Lead at ZARA, Inditex

November 1, 2021 - September 1, 2022

Spearheaded holiday product initiatives for the Men’s sector, driving 13% YoY sales growth through targeted merchandising and cross-functional alignment.