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Hi, I’m Rodrigo Valencia J. Fernández, a Senior Art Director with 20+ years of experience delivering high-impact visuals for retail, packaging, and experiential environments. I excel at translating brand guidelines into production-ready solutions across physical spaces and digital platforms, collaborating with global brands and entertainment IPs to craft cohesive visual stories that drive engagement and conversion. I lead end-to-end design and production, adapting international licenses for multi-channel campaigns, and building strong partnerships from concept through execution. My work with Reckitt, Stihl, McCain, Sabormex, Paramount+, Nickelodeon, Telcel, Banamex, and CCXP has helped brands stand out with compelling identity systems, immersive activations, and optimized e-commerce content.…Hi, I’m Rodrigo Valencia J. Fernández, a Senior Art Director with 20+ years of experience delivering high-impact visuals for retail, packaging, and experiential environments. I excel at translating brand guidelines into production-ready solutions across physical spaces and digital platforms, collaborating with global brands and entertainment IPs to craft cohesive visual stories that drive engagement and conversion. I lead end-to-end design and production, adapting international licenses for multi-channel campaigns, and building strong partnerships from concept through execution. My work with Reckitt, Stihl, McCain, Sabormex, Paramount+, Nickelodeon, Telcel, Banamex, and CCXP has helped brands stand out with compelling identity systems, immersive activations, and optimized e-commerce content.

Rodrigo Valencia J. Fernández

Art Director, Graphic Designer, Brand Designer, +2

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Hi, I’m Rodrigo Valencia J. Fernández, a Senior Art Director with 20+ years of experience delivering high-impact visuals for retail, packaging, and experiential environments. I excel at translating brand guidelines into production-ready solutions across physical spaces and digital platforms, collaborating with global brands and entertainment IPs to craft cohesive visual stories that drive engagement and conversion. I lead end-to-end design and production, adapting international licenses for multi-channel campaigns, and building strong partnerships from concept through execution. My work with Reckitt, Stihl, McCain, Sabormex, Paramount+, Nickelodeon, Telcel, Banamex, and CCXP has helped brands stand out with compelling identity systems, immersive activations, and optimized e-commerce content.…Hi, I’m Rodrigo Valencia J. Fernández, a Senior Art Director with 20+ years of experience delivering high-impact visuals for retail, packaging, and experiential environments. I excel at translating brand guidelines into production-ready solutions across physical spaces and digital platforms, collaborating with global brands and entertainment IPs to craft cohesive visual stories that drive engagement and conversion. I lead end-to-end design and production, adapting international licenses for multi-channel campaigns, and building strong partnerships from concept through execution. My work with Reckitt, Stihl, McCain, Sabormex, Paramount+, Nickelodeon, Telcel, Banamex, and CCXP has helped brands stand out with compelling identity systems, immersive activations, and optimized e-commerce content.

Available to hire

Hi, I’m Rodrigo Valencia J. Fernández, a Senior Art Director with 20+ years of experience delivering high-impact visuals for retail, packaging, and experiential environments. I excel at translating brand guidelines into production-ready solutions across physical spaces and digital platforms, collaborating with global brands and entertainment IPs to craft cohesive visual stories that drive engagement and conversion.

I lead end-to-end design and production, adapting international licenses for multi-channel campaigns, and building strong partnerships from concept through execution. My work with Reckitt, Stihl, McCain, Sabormex, Paramount+, Nickelodeon, Telcel, Banamex, and CCXP has helped brands stand out with compelling identity systems, immersive activations, and optimized e-commerce content.

Skills

Branding

Product Design

Infographic

Experience Level

Branding

Expert

Product Design

Expert

Infographic

Expert

Language

Spanish; Castilian

Fluent

Work Experience

Art Director at KREATTA - Experiential BTL Agency

January 1, 2020 - Present

Art direction for large-scale brand activations, design of immersive experience booths, and adaptation of international licenses. Led visual development from concept to production, ensuring brand consistency across channels for major clients and events.

Brand Designer / Branding & Digital Strategy at DELIGREEN

January 1, 2020 - Present

Brand creation and positioning for organic and superfood products. Brand identity design, packaging architecture, and visual management of digital catalogs across marketplaces. Developed image systems for Amazon and Mercado Libre with CRO-focused infographics and A+ content; led social media visual system and Amazon advertising to boost engagement.

Art Director at CREACIONES CULTURALES MASELU - Maratón (Board Game Brand)

January 1, 2016 - January 1, 2025

Creative and operational leadership of one of Mexico’s most iconic board game brands. Managed strategic partnerships and supply chain coordination. Digital transformation to Amazon and Mercado Libre, achieving Best Seller status; developed co-branding editions and expanded the product portfolio.