Available to hire
I’m Joanna Sakketa, a senior commercial and marketing professional with 20+ years of experience driving revenue growth and shaping brand strategy across FMCG and consumer durables. I thrive in multinational and mission-driven environments, building cross-functional teams and turning insights into action.
I’m passionate about sustainability, ESG, and social impact—leading strategic transformations, mentoring others, and delivering measurable business results while cultivating resilient organizations.
Experience Level
Language
Greek, Modern
Fluent
English
Fluent
Spanish; Castilian
Beginner
German
Beginner
Work Experience
Founder & Owner at J|S – Strategic Development Consultancy Agency
January 1, 2025 - PresentOwner of a boutique consultancy designing integrated 360° growth models for organizations and corporates; responsible for strategy development, business growth, and cross-functional execution.
Development & Partnerships Director at SHEDIA Street Paper - Social Enterprise, Greece
January 1, 2022 - December 31, 2024Led development and partnerships; guided multi-channel revenue strategy and built organizational capacity; oversaw P&L for a €1.3M social enterprise.
Marketing & Fundraising Director at GREENPEACE Greece
January 1, 2019 - December 31, 2022Led a 25-person team; defined marketing and fundraising strategy; drove digital transformation and revenue growth.
Cluster Marketing Director for Whirlpool & Indesit Group at Whirlpool Group (Greece)
January 1, 2015 - December 31, 2017Full P&L, price, portfolio, and omnichannel marketing across three brands; led e-commerce, product launches and cost efficiencies.
Marketing Director at Whirlpool Corporation Hellas SA
January 1, 2012 - December 31, 2015Led brand consolidation, re-branding, and go-to-market strategy; built a strong commercial and digital presence.
Group Premium Brands Manager at British American Tobacco (BAT) Greece
January 1, 2005 - December 31, 2012Seven-year progression from Brand Executive to Group Premium Brands Manager; managed 92% loyalty and rebranded packaging; won Erm is Awards for packaging innovation.
Key Account Manager, OTP at S.T.C. (Smoking Tobacco & Cigars) – The Netherlands
January 1, 2000 - December 31, 2004Managed key distributor and retail accounts for a global tobacco producer; opened new category and built market presence.
Education
MSc Marketing & Communication at Athens University of Economics and Business (AUEB)
January 1, 2008 - January 1, 2008BSc HR at National and Kapodistrian University of Athens
January 1, 2005 - January 1, 2005BSc Music at Hellenic Conservatory
January 1, 2000 - January 1, 2000Diploma in Negotiations at Athens University of Economics and Business (AUEB)
January 1, 2019 - January 1, 2019Qualifications
CSR School
January 1, 2024 - January 1, 2024Sustainability & ESG Management
January 1, 2023 - January 1, 2023Digital Marketing
January 1, 2022 - January 1, 2022E-Digital Marketing & SoMe
January 1, 2018 - January 1, 2018Theatre courses, Jazz vocals
January 11, 2030 - June 4, 2026Industry Experience
Consumer Goods, Professional Services, Retail, Education, Non-Profit Organization
Experience Level
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