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Hi, I’m Balasubramani, a strategic Social Media & Content Specialist based in Dubai. I manage brand accounts across Instagram, TikTok, YouTube, and LinkedIn, developing data-driven content strategies, campaign plans, and performance analyses that drive reach, engagement, and conversion. I’ve built and grown engaged online communities for travel, food, and lifestyle brands in the UAE, collaborating across creative, design, and marketing teams to maintain brand voice and consistency. I excel at turning insights into action—planning monthly content calendars aligned with business objectives, executing multi-platform campaigns, and optimizing based on metrics such as reach, impressions, engagement, and CTR. My work emphasizes brand reputation, influencer partnerships, and cross-functional collaboration to deliver measurable results for clients and stakeholders.…Hi, I’m Balasubramani, a strategic Social Media & Content Specialist based in Dubai. I manage brand accounts across Instagram, TikTok, YouTube, and LinkedIn, developing data-driven content strategies, campaign plans, and performance analyses that drive reach, engagement, and conversion. I’ve built and grown engaged online communities for travel, food, and lifestyle brands in the UAE, collaborating across creative, design, and marketing teams to maintain brand voice and consistency. I excel at turning insights into action—planning monthly content calendars aligned with business objectives, executing multi-platform campaigns, and optimizing based on metrics such as reach, impressions, engagement, and CTR. My work emphasizes brand reputation, influencer partnerships, and cross-functional collaboration to deliver measurable results for clients and stakeholders.

Balasubramani T

Social Media Manager, Content Strategist, Content Creator, +2

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Hi, I’m Balasubramani, a strategic Social Media & Content Specialist based in Dubai. I manage brand accounts across Instagram, TikTok, YouTube, and LinkedIn, developing data-driven content strategies, campaign plans, and performance analyses that drive reach, engagement, and conversion. I’ve built and grown engaged online communities for travel, food, and lifestyle brands in the UAE, collaborating across creative, design, and marketing teams to maintain brand voice and consistency. I excel at turning insights into action—planning monthly content calendars aligned with business objectives, executing multi-platform campaigns, and optimizing based on metrics such as reach, impressions, engagement, and CTR. My work emphasizes brand reputation, influencer partnerships, and cross-functional collaboration to deliver measurable results for clients and stakeholders.…Hi, I’m Balasubramani, a strategic Social Media & Content Specialist based in Dubai. I manage brand accounts across Instagram, TikTok, YouTube, and LinkedIn, developing data-driven content strategies, campaign plans, and performance analyses that drive reach, engagement, and conversion. I’ve built and grown engaged online communities for travel, food, and lifestyle brands in the UAE, collaborating across creative, design, and marketing teams to maintain brand voice and consistency. I excel at turning insights into action—planning monthly content calendars aligned with business objectives, executing multi-platform campaigns, and optimizing based on metrics such as reach, impressions, engagement, and CTR. My work emphasizes brand reputation, influencer partnerships, and cross-functional collaboration to deliver measurable results for clients and stakeholders.

Available to hire

Hi, I’m Balasubramani, a strategic Social Media & Content Specialist based in Dubai. I manage brand accounts across Instagram, TikTok, YouTube, and LinkedIn, developing data-driven content strategies, campaign plans, and performance analyses that drive reach, engagement, and conversion. I’ve built and grown engaged online communities for travel, food, and lifestyle brands in the UAE, collaborating across creative, design, and marketing teams to maintain brand voice and consistency.

I excel at turning insights into action—planning monthly content calendars aligned with business objectives, executing multi-platform campaigns, and optimizing based on metrics such as reach, impressions, engagement, and CTR. My work emphasizes brand reputation, influencer partnerships, and cross-functional collaboration to deliver measurable results for clients and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Malayalam

Fluent

Hindi

Intermediate

Work Experience

Social Media Strategist & Account Coordinator at Go Kite Travel & Tours

January 1, 2025 - Present

Lead multi-platform social media strategy across Instagram, TikTok, YouTube, and LinkedIn; grew combined following by 45%+ within 6 months; developed structured monthly content calendars aligned with revenue objectives; planned and executed campaign-based content promoting travel packages and seasonal offers; analyzed performance metrics (reach, impressions, engagement rate, CTR) and translated insights into data-driven optimization strategies, improving average post reach by 40%; supported community engagement and brand reputation management; collaborated cross-functionally with marketing, sales, and operations teams to ensure brand consistency and campaign effectiveness across all touchpoints.

Social Media Strategist & Account Coordinator at Freelance

January 1, 2023 - December 31, 2024

Managed social media accounts for 6+ brands across travel, lifestyle, and food verticals as primary point of contact for client communication, approvals, and strategy; developed always-on content calendars and campaign bursts; led full-cycle content production from ideation to publish; conducted monthly analytics reviews and delivered actionable improvement recommendations, helping clients achieve average 25% improvement in engagement quarter-on-quarter; monitored audience sentiment and engagement through community management and social listening; supported influencer outreach and activation for 30+ brand campaigns, coordinating briefs, deliverables, and performance tracking.

Marketing & Social Media Intern at Zizzle Stark

January 1, 2023 - December 31, 2023

Managed Instagram and LinkedIn accounts, achieving a 40% increase in engagement within 3 months through structured content strategies; produced promotional and educational digital content aligned with marketing objectives; conducted performance analysis and optimized campaigns for improved organic reach.