Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I’m Say Hello. I have over 10 years' experience creating compelling marketing and eCommerce campaigns that drive strong commercial results. I’m comfortable extracting commercial opportunities from creative concepts across product development, marketing, and brand building. Working across the eCommerce funnel for the last 8 years has given me a unique perspective to lead a high-performing cross-functional team and build efficiencies to enhance both creative and operational outputs across local and global campaigns. Communications Intern – Strategy & Branding (June 2023 to September 2023) participated in developing communications strategies for clients, produced written content and graphic designs in coordination with different teams, and assisted with organizing offline and online events. Volunteer roles include Lily River Children's Foundation (June 2022 to September 2022) creating templates to share key accomplishments with external stakeholders, researching highlights from program documents and marketing collateral, and drafting copy for the 2022 annual report; Wilderness Watchers Foundation (June 2020 to August 2020) uploading engaging content to social media, scheduling posts, and responding to comments and questions.…Hello! I’m Say Hello. I have over 10 years' experience creating compelling marketing and eCommerce campaigns that drive strong commercial results. I’m comfortable extracting commercial opportunities from creative concepts across product development, marketing, and brand building. Working across the eCommerce funnel for the last 8 years has given me a unique perspective to lead a high-performing cross-functional team and build efficiencies to enhance both creative and operational outputs across local and global campaigns. Communications Intern – Strategy & Branding (June 2023 to September 2023) participated in developing communications strategies for clients, produced written content and graphic designs in coordination with different teams, and assisted with organizing offline and online events. Volunteer roles include Lily River Children's Foundation (June 2022 to September 2022) creating templates to share key accomplishments with external stakeholders, researching highlights from program documents and marketing collateral, and drafting copy for the 2022 annual report; Wilderness Watchers Foundation (June 2020 to August 2020) uploading engaging content to social media, scheduling posts, and responding to comments and questions.

Jessica Allen

Music Producer, Creative Director, Content Creator, +2





Hello! I’m Say Hello. I have over 10 years' experience creating compelling marketing and eCommerce campaigns that drive strong commercial results. I’m comfortable extracting commercial opportunities from creative concepts across product development, marketing, and brand building. Working across the eCommerce funnel for the last 8 years has given me a unique perspective to lead a high-performing cross-functional team and build efficiencies to enhance both creative and operational outputs across local and global campaigns. Communications Intern – Strategy & Branding (June 2023 to September 2023) participated in developing communications strategies for clients, produced written content and graphic designs in coordination with different teams, and assisted with organizing offline and online events. Volunteer roles include Lily River Children's Foundation (June 2022 to September 2022) creating templates to share key accomplishments with external stakeholders, researching highlights from program documents and marketing collateral, and drafting copy for the 2022 annual report; Wilderness Watchers Foundation (June 2020 to August 2020) uploading engaging content to social media, scheduling posts, and responding to comments and questions.…Hello! I’m Say Hello. I have over 10 years' experience creating compelling marketing and eCommerce campaigns that drive strong commercial results. I’m comfortable extracting commercial opportunities from creative concepts across product development, marketing, and brand building. Working across the eCommerce funnel for the last 8 years has given me a unique perspective to lead a high-performing cross-functional team and build efficiencies to enhance both creative and operational outputs across local and global campaigns. Communications Intern – Strategy & Branding (June 2023 to September 2023) participated in developing communications strategies for clients, produced written content and graphic designs in coordination with different teams, and assisted with organizing offline and online events. Volunteer roles include Lily River Children's Foundation (June 2022 to September 2022) creating templates to share key accomplishments with external stakeholders, researching highlights from program documents and marketing collateral, and drafting copy for the 2022 annual report; Wilderness Watchers Foundation (June 2020 to August 2020) uploading engaging content to social media, scheduling posts, and responding to comments and questions.

Available to hire

Hello! I’m Say Hello. I have over 10 years’ experience creating compelling marketing and eCommerce campaigns that drive strong commercial results. I’m comfortable extracting commercial opportunities from creative concepts across product development, marketing, and brand building. Working across the eCommerce funnel for the last 8 years has given me a unique perspective to lead a high-performing cross-functional team and build efficiencies to enhance both creative and operational outputs across local and global campaigns.

Communications Intern – Strategy & Branding (June 2023 to September 2023) participated in developing communications strategies for clients, produced written content and graphic designs in coordination with different teams, and assisted with organizing offline and online events. Volunteer roles include Lily River Children’s Foundation (June 2022 to September 2022) creating templates to share key accomplishments with external stakeholders, researching highlights from program documents and marketing collateral, and drafting copy for the 2022 annual report; Wilderness Watchers Foundation (June 2020 to August 2020) uploading engaging content to social media, scheduling posts, and responding to comments and questions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of E-commerce at Universal Music Australia

January 1, 2018 - January 1, 2026

Lead the eCommerce division (product development, marketing, strategy, logistics & CX). Manage global and domestic campaigns; brand management for retail stores; oversee multi-store marketing strategy and P&L; coordinate with C-suite, artist managers, label counterparts & external vendors; drive content development, partnerships, and community initiatives; oversee platform migration and digital asset production to meet business objectives.

Social / Marketing Coordinator at Seven Network

January 1, 2016 - January 1, 2018

Assisted the Head of Social & Digital Marketing in executing strategy and activations across major primetime television shows; managed content creation, community management and event logistics; contributed to performance marketing and paid media briefs.

Communications Intern – Strategy & Branding at Freelance / Client-based

June 1, 2023 - September 1, 2023

Participated in developing communications strategies for clients; produced written content and graphic designs; coordinated with teams; assisted with organizing offline and online events.

Volunteer Communications – Template Design / Content at Lily River Children's Foundation

June 1, 2022 - September 1, 2022

Created templates to share key accomplishments with external stakeholders; researched highlights from program documents and marketing collateral; drafted copy for the 2022 annual report.

Social Media Volunteer at Wilderness Watchers Foundation

June 1, 2020 - August 1, 2020

Uploaded engaging content to social media accounts, scheduled posts, and responded to comments and questions.