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Hi, I’m Nguyen Thanh Phat, a growth-focused marketer with a track record of boosting ROI and lead quality through data-driven, full-funnel strategies. I lead multi-channel campaigns across Meta, Google, TikTok, and more, turning insights into scalable growth. I don't just run ads; I build scalable growth systems, automate reporting, and collaborate with cross-functional teams to drive measurable outcomes. I'm currently deepening my expertise in incremental lift and full-funnel optimization to sharpen these systems further.…Hi, I’m Nguyen Thanh Phat, a growth-focused marketer with a track record of boosting ROI and lead quality through data-driven, full-funnel strategies. I lead multi-channel campaigns across Meta, Google, TikTok, and more, turning insights into scalable growth. I don't just run ads; I build scalable growth systems, automate reporting, and collaborate with cross-functional teams to drive measurable outcomes. I'm currently deepening my expertise in incremental lift and full-funnel optimization to sharpen these systems further.

Nguyen Thanh Phat

Performance Marketer, Growth Marketer, Digital Marketer, +3

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Hi, I’m Nguyen Thanh Phat, a growth-focused marketer with a track record of boosting ROI and lead quality through data-driven, full-funnel strategies. I lead multi-channel campaigns across Meta, Google, TikTok, and more, turning insights into scalable growth. I don't just run ads; I build scalable growth systems, automate reporting, and collaborate with cross-functional teams to drive measurable outcomes. I'm currently deepening my expertise in incremental lift and full-funnel optimization to sharpen these systems further.…Hi, I’m Nguyen Thanh Phat, a growth-focused marketer with a track record of boosting ROI and lead quality through data-driven, full-funnel strategies. I lead multi-channel campaigns across Meta, Google, TikTok, and more, turning insights into scalable growth. I don't just run ads; I build scalable growth systems, automate reporting, and collaborate with cross-functional teams to drive measurable outcomes. I'm currently deepening my expertise in incremental lift and full-funnel optimization to sharpen these systems further.

Available to hire

Hi, I’m Nguyen Thanh Phat, a growth-focused marketer with a track record of boosting ROI and lead quality through data-driven, full-funnel strategies. I lead multi-channel campaigns across Meta, Google, TikTok, and more, turning insights into scalable growth.

I don’t just run ads; I build scalable growth systems, automate reporting, and collaborate with cross-functional teams to drive measurable outcomes. I’m currently deepening my expertise in incremental lift and full-funnel optimization to sharpen these systems further.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Performance Marketing Manager at Base.vn

April 20, 2022 - August 20, 2023

Led a small team and developed best practices. Developed automated operating systems and reporting to streamline project operations. Key results: Maintained 1.6–2.0 ROI while generating 400–500 qualified leads per month.

Marketing Executive at Top Dev - IT Recruitment Platform

March 20, 2020 - February 20, 2021

Researched IT topics and produced in-depth content for multiple formats: posts, blogs, scripts, emails, and more. Web design; supported event activities.

Performance Marketing Manager at Galamove

October 20, 2023 - Present

On-demand Delivery & Ride App campaigns: campaign management (50%), stakeholder management (30%), exploring new initiatives (20%). Key results: Delivered 70% FTU growth with 20% lower CAC and 90% more paid leads with 2x better CVR.

Performance Marketing Lead at Base.vn

February 1, 2021 - April 2, 2022

Led a small team and developed best practices; built automated operating systems and reporting to streamline project operations. Achieved ROI of 1.6–2.0 while generating 400–500 qualified leads per month.

Performance Marketing at TopDev - IT Recruitment Platform

March 1, 2020 - February 28, 2021

Managed and optimized Google Ads (SEM). Implemented performance marketing campaigns for TopDev and clients. Reduced CPA by 50% for SEM while increasing conversion volume.

Marketing Executive at TopDev - IT Recruitment Platform

October 1, 2023 - Present

Research IT topics and produce in-depth content for multiple formats: posts, blogs, scripts, emails, and more. Web design support and event activities.

Growth Marketer at Lalamove

October 1, 2023 - Present

On-demand Delivery & Ride App – Responsible for new user and driver acquisition campaigns (50%), stakeholder management (30%), exploring new initiatives (20%). Key results: Delivered 70% FTU growth with 20% lower CAC and 90% more paid leads with 2x CVR.