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Hi there! I’m Anastasiia Tkachuk, a performance marketing manager based in London, United Kingdom. I have 4+ years of hands-on experience in web user acquisition, campaign optimization (Google Ads and Facebook Ads), and data-driven marketing strategies across healthcare, B2B, and e-commerce. I'm skilled at prioritizing tasks, budgeting, performance measurement, and coordinating cross-functional teams. I’m comfortable using AI tools like ChatGPT and Claude and I’m always ready to master new tools to boost project efficiency. In my previous roles, I’ve created and executed multi-channel marketing plans (SEO, Google & Facebook Ads, local SEO/Maps), delivered a 150% ROAS improvement in five months, and cut CPA by 50%. I lead SMART goal setting, budgets, monthly client reporting with Looker Studio, and I measure results with GA4, GTM, Search Console, Ahrefs and Hotjar. I also run CRO experiments, analyze usability, and collaborate with cross-functional teams. Additionally, I manage an outsourced project that has yielded a 70% ROI increase over 12 months through optimization of Facebook Ads and creative testing.…Hi there! I’m Anastasiia Tkachuk, a performance marketing manager based in London, United Kingdom. I have 4+ years of hands-on experience in web user acquisition, campaign optimization (Google Ads and Facebook Ads), and data-driven marketing strategies across healthcare, B2B, and e-commerce. I'm skilled at prioritizing tasks, budgeting, performance measurement, and coordinating cross-functional teams. I’m comfortable using AI tools like ChatGPT and Claude and I’m always ready to master new tools to boost project efficiency. In my previous roles, I’ve created and executed multi-channel marketing plans (SEO, Google & Facebook Ads, local SEO/Maps), delivered a 150% ROAS improvement in five months, and cut CPA by 50%. I lead SMART goal setting, budgets, monthly client reporting with Looker Studio, and I measure results with GA4, GTM, Search Console, Ahrefs and Hotjar. I also run CRO experiments, analyze usability, and collaborate with cross-functional teams. Additionally, I manage an outsourced project that has yielded a 70% ROI increase over 12 months through optimization of Facebook Ads and creative testing.

Anastasiia Tkachuk

Content Creator, Social Media Manager, Marketing Strategist, +5

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Hi there! I’m Anastasiia Tkachuk, a performance marketing manager based in London, United Kingdom. I have 4+ years of hands-on experience in web user acquisition, campaign optimization (Google Ads and Facebook Ads), and data-driven marketing strategies across healthcare, B2B, and e-commerce. I'm skilled at prioritizing tasks, budgeting, performance measurement, and coordinating cross-functional teams. I’m comfortable using AI tools like ChatGPT and Claude and I’m always ready to master new tools to boost project efficiency. In my previous roles, I’ve created and executed multi-channel marketing plans (SEO, Google & Facebook Ads, local SEO/Maps), delivered a 150% ROAS improvement in five months, and cut CPA by 50%. I lead SMART goal setting, budgets, monthly client reporting with Looker Studio, and I measure results with GA4, GTM, Search Console, Ahrefs and Hotjar. I also run CRO experiments, analyze usability, and collaborate with cross-functional teams. Additionally, I manage an outsourced project that has yielded a 70% ROI increase over 12 months through optimization of Facebook Ads and creative testing.…Hi there! I’m Anastasiia Tkachuk, a performance marketing manager based in London, United Kingdom. I have 4+ years of hands-on experience in web user acquisition, campaign optimization (Google Ads and Facebook Ads), and data-driven marketing strategies across healthcare, B2B, and e-commerce. I'm skilled at prioritizing tasks, budgeting, performance measurement, and coordinating cross-functional teams. I’m comfortable using AI tools like ChatGPT and Claude and I’m always ready to master new tools to boost project efficiency. In my previous roles, I’ve created and executed multi-channel marketing plans (SEO, Google & Facebook Ads, local SEO/Maps), delivered a 150% ROAS improvement in five months, and cut CPA by 50%. I lead SMART goal setting, budgets, monthly client reporting with Looker Studio, and I measure results with GA4, GTM, Search Console, Ahrefs and Hotjar. I also run CRO experiments, analyze usability, and collaborate with cross-functional teams. Additionally, I manage an outsourced project that has yielded a 70% ROI increase over 12 months through optimization of Facebook Ads and creative testing.

Available to hire

Hi there! I’m Anastasiia Tkachuk, a performance marketing manager based in London, United Kingdom. I have 4+ years of hands-on experience in web user acquisition, campaign optimization (Google Ads and Facebook Ads), and data-driven marketing strategies across healthcare, B2B, and e-commerce. I’m skilled at prioritizing tasks, budgeting, performance measurement, and coordinating cross-functional teams. I’m comfortable using AI tools like ChatGPT and Claude and I’m always ready to master new tools to boost project efficiency.

In my previous roles, I’ve created and executed multi-channel marketing plans (SEO, Google & Facebook Ads, local SEO/Maps), delivered a 150% ROAS improvement in five months, and cut CPA by 50%. I lead SMART goal setting, budgets, monthly client reporting with Looker Studio, and I measure results with GA4, GTM, Search Console, Ahrefs and Hotjar. I also run CRO experiments, analyze usability, and collaborate with cross-functional teams. Additionally, I manage an outsourced project that has yielded a 70% ROI increase over 12 months through optimization of Facebook Ads and creative testing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Project Manager at iLion Digital

February 1, 2019 - May 31, 2023

Planned and delivered digital marketing strategies across SEO, Google Ads, Meta/Facebook Ads, local SEO, and social media channels. Managed campaign performance for clients across B2B, healthcare, and eCommerce sectors, tracking ROI, ROAS, CPA, LTV, traffic, and conversions. Improved ROAS by 150% within 5 months through campaign restructuring, audience targeting, creative testing, and continuous optimization. Reduced CPA by 50%, increasing client satisfaction and long-term value. Collaborated with designers, developers, and content teams to improve landing pages, campaign creatives, and conversion rates. In addition to client work at the agency, managed an outsourced project, driving a 70% ROI increase over the past 12 months by optimizing social media campaigns, targeting accuracy, and testing new creatives.

Account Manager at Darwin Global

January 1, 2017 - September 30, 2019

Managed a portfolio of over 20 clients simultaneously, focusing on retention and long-term value. Planned and allocated client budgets, held regular face-to-face meetings to align strategies; Assisted in strategic adjustments and monitored project results to ensure client satisfaction.