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I am Mbusi Ndlovu, a PPC professional with 10+ years of experience delivering large-scale paid programmes across Google Ads, Microsoft Advertising, and performance marketing channels. I have managed seven-figure budgets, driving ROAS growth and delivering commercial performance across local and international markets. I specialise in developing PPC strategy, implementing measurement frameworks, optimising bidding methodologies, and guiding teams to improve campaign execution. I translate complex performance data into actionable recommendations for stakeholders and collaborate across marketing, analytics, and creative squads to identify growth opportunities.…I am Mbusi Ndlovu, a PPC professional with 10+ years of experience delivering large-scale paid programmes across Google Ads, Microsoft Advertising, and performance marketing channels. I have managed seven-figure budgets, driving ROAS growth and delivering commercial performance across local and international markets. I specialise in developing PPC strategy, implementing measurement frameworks, optimising bidding methodologies, and guiding teams to improve campaign execution. I translate complex performance data into actionable recommendations for stakeholders and collaborate across marketing, analytics, and creative squads to identify growth opportunities.

Mbusi Ndlovu

PPC Manager, Digital Marketer, Marketing Analyst, +2

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I am Mbusi Ndlovu, a PPC professional with 10+ years of experience delivering large-scale paid programmes across Google Ads, Microsoft Advertising, and performance marketing channels. I have managed seven-figure budgets, driving ROAS growth and delivering commercial performance across local and international markets. I specialise in developing PPC strategy, implementing measurement frameworks, optimising bidding methodologies, and guiding teams to improve campaign execution. I translate complex performance data into actionable recommendations for stakeholders and collaborate across marketing, analytics, and creative squads to identify growth opportunities.…I am Mbusi Ndlovu, a PPC professional with 10+ years of experience delivering large-scale paid programmes across Google Ads, Microsoft Advertising, and performance marketing channels. I have managed seven-figure budgets, driving ROAS growth and delivering commercial performance across local and international markets. I specialise in developing PPC strategy, implementing measurement frameworks, optimising bidding methodologies, and guiding teams to improve campaign execution. I translate complex performance data into actionable recommendations for stakeholders and collaborate across marketing, analytics, and creative squads to identify growth opportunities.

Available to hire

I am Mbusi Ndlovu, a PPC professional with 10+ years of experience delivering large-scale paid programmes across Google Ads, Microsoft Advertising, and performance marketing channels. I have managed seven-figure budgets, driving ROAS growth and delivering commercial performance across local and international markets. I specialise in developing PPC strategy, implementing measurement frameworks, optimising bidding methodologies, and guiding teams to improve campaign execution. I translate complex performance data into actionable recommendations for stakeholders and collaborate across marketing, analytics, and creative squads to identify growth opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

PPC Manager at Tes Global Limited

January 1, 2025 - Present

Owns paid search and performance marketing strategy across 17 international markets; manages £1M+ annual media investment; achieved 31% ROAS increase via bid strategy and budget allocation; serves as PPC subject matter expert to Product Marketing Managers; develops reporting frameworks and KPI processes; improved attribution and conversion signal quality; leads campaign reviews, testing initiatives, and regional optimisation; drives standardisation of reporting and workflows.

PPC and SEO Executive at Countrywide Healthcare

January 1, 2024 - January 1, 2025

Managed Google Ads and Microsoft Advertising accounts; delivered 62% increase in conversions while reducing CPC by 38%. Led optimisation across Search, Shopping and Performance Max; conducted audits and bid strategy reviews to identify growth opportunities and reduce wasted spend by 69%. Produced detailed performance reports and recommendations for senior stakeholders, contributing to a 53% QoQ improvement in PPC performance.

PPC Specialist at Webdev Online Solutions Pvt Ltd

October 1, 2020 - November 1, 2023

Managed large-scale PPC accounts across Google Ads and Microsoft Advertising; drove 83% increase in conversions and 43% CPC reduction. Conducted advanced keyword research, competitor analysis and audits; improved Quality Scores by 71%. Built optimisation roadmaps focused on bid management, audience segmentation, ad testing and performance improvement; developed reporting frameworks to support client growth objectives.

Marketing Executive at Accoleisure Pvt Ltd

October 1, 2018 - September 1, 2020

Defined KPIs for Google Search campaigns, increasing engagement by 65%. Leveraged data analysis to improve ROI by 76% over six months. Conducted comprehensive search campaign audits and keyword research, enhancing search visibility by 28%. Adapted to evolving industry trends, ensuring campaigns remained aligned with algorithms and market changes.

Marketing Officer at ZESA Enterprises

March 1, 2018 - September 1, 2018

Analysed acquisition performance across paid media campaigns, identifying optimisation opportunities that increased conversion rates by 18% and reduced CPA by 12%. Collaborated with the web team to reduce bounce rates by 35%, improving user experience. Managed simultaneous multi-channel campaigns while maintaining consistent messaging.

Junior Marketing Analyst at ZESA Enterprises

July 1, 2015 - February 1, 2018

Analysed campaign performance and identified optimisation opportunities resulting in an 18% increase in conversion rate and 12% reduction in CPA. Built automated reporting dashboards in Excel and Looker Studio to improve KPI visibility and reduce reporting time by 30%. Supported A/B testing of landing pages, creative assets and messaging to improve campaign engagement and conversion performance. Collaborated with marketing teams to analyse customer acquisition performance and inform campaign strategy.