Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
French
Beginner
Work Experience
Senior Marketing Performance Analyst / Head of Growth
December 1, 2024 - May 1, 2026Led and managed cross-functional marketing and performance operations, directing integrated growth frameworks, user acquisition, and end-to-end funnel conversion optimizations. Architected and implemented technological MarTech infrastructure to scale conversion data collection, established department OKRs, and boosted overall tracking and campaign efficiency. Analyzed complex down-funnel performance metrics to align marketing investments with key business growth indicators.
Paid Traffic Manager (Senior Media Buyer) at Agência Um+Digital
August 1, 2023 - PresentPlan, launch, and systematically scale high-performance paid media campaigns across Google Ads, Meta Ads, and Pinterest Ads platforms. Manage and optimize complex digital advertising budgets, focusing on maximizing ROAS, stabilizing customer acquisition pipelines, and improving tracking mechanisms. Run a rigorous framework of continuous creative testing, audience segmentation, and placement iterations to counter performance fatigue.
Paid Traffic Account Manager at Agência Muito Mais Digital
June 1, 2020 - July 1, 2023Managed a diverse portfolio of client accounts, strategically executing full-funnel digital ad strategies via Google Ads, Meta Ads, LinkedIn Ads, and Pinterest Ads. Engineered account setups, pixel implementations, and custom tracking setups, delivering transparent ROI reports and data-driven campaign scaling options.
Paid Traffic Manager (Senior Media Buyer) at Agência Um + Digital
August 1, 2023 - PresentPlan, launch, and systematically scale high-performance paid media campaigns across Google Ads, Meta Ads, and Pinterest Ads platforms; manage and optimize complex digital advertising budgets and ROI.
Education
Associate Degree in Advertising & Digital Design at Tec PUC
July 1, 2019 - December 1, 2020Bachelor's Degree in Marketing at Unifacvest
December 1, 2024 - June 6, 2026Associate Degree in Advertising & Digital Design at TecPuc
July 1, 2019 - December 1, 2020Qualifications
Bachelor's Degree in Marketing
December 1, 2024 - June 6, 2026Google Ads Search Certification
January 11, 2030 - June 6, 2026Google Ads Shopping Certification
January 11, 2030 - June 6, 2026Google Ads Display Certification
January 11, 2030 - June 6, 2026Active Member of the Sobral Traffic Community
January 11, 2030 - June 6, 2026Google Ads Search Certification
January 11, 2030 - June 6, 2026Google Ads Shopping Certification
January 11, 2030 - June 6, 2026Google Ads Display Certification
January 11, 2030 - June 6, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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