I am a dynamic fashion industry professional with over 20 years of experience spanning high-end runway to accessible lines across multiple categories. I’m known for creative influence, merchandising expertise, and technical proficiency that have driven multi-million-dollar initiatives. With a strong focus on full concept design and trend forecasting, I lead with creative leadership and decisive decision-making. I’m proficient in denim and wash development, activewear, and knit-woven fabrications, with mastery in technical design, tailoring, and textile expertise. I also have extensive experience in product development in Europe and China, along with domestic sourcing and production.

Jameelah Booker

I am a dynamic fashion industry professional with over 20 years of experience spanning high-end runway to accessible lines across multiple categories. I’m known for creative influence, merchandising expertise, and technical proficiency that have driven multi-million-dollar initiatives. With a strong focus on full concept design and trend forecasting, I lead with creative leadership and decisive decision-making. I’m proficient in denim and wash development, activewear, and knit-woven fabrications, with mastery in technical design, tailoring, and textile expertise. I also have extensive experience in product development in Europe and China, along with domestic sourcing and production.

Available to hire

I am a dynamic fashion industry professional with over 20 years of experience spanning high-end runway to accessible lines across multiple categories.

I’m known for creative influence, merchandising expertise, and technical proficiency that have driven multi-million-dollar initiatives. With a strong focus on full concept design and trend forecasting, I lead with creative leadership and decisive decision-making. I’m proficient in denim and wash development, activewear, and knit-woven fabrications, with mastery in technical design, tailoring, and textile expertise. I also have extensive experience in product development in Europe and China, along with domestic sourcing and production.

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Work Experience

Lead Designer at Honor The Gift
January 1, 2023 - January 1, 2025
Lead design for full collection, including color direction, fabric selection, and seasonal trend analysis. Spearhead collaborations and capsule collections for major retailers and specialty boutiques. Manage relationships with overseas factories and vendors.
Design Director at AY D A
January 1, 2021 - January 1, 2023
Developed luxury activewear and lounge lines for main collections and specialty collaborations. Directed seasonal design trends, color, and fabric direction for capsule collections, engaging with e-commerce platforms and boutiques such as Webster, Farfetch, Bandier, and Harrods London. Oversaw daily communications and operations with overseas factories and vendors.
Design Director at PAM & GELA
January 1, 2021 - January 1, 2022
Created seasonal design trends, color, and fabric directions for contemporary ready-to-wear collections targeting direct-to-consumer and specialty boutiques, including Neiman Marcus, Saks, and Nordstrom. Coordinated overseas development processes from factories to market launch.
Creative Fashion Director at CARBON 38
January 1, 2018 - January 1, 2022
Directed high-end active and lounge design inspired by contemporary ready-to-wear fashion. Introduced a new design approach tailored to the everyday metropolitan woman, leading collaborations and new style concepts aligned with brand DNA. Managed the design team for inline private label projects.
Design Director at ELEVEN by Venus Williams
January 1, 2019 - January 1, 2021
Relaunched the Eleven brand with new lines and limited-edition collaborations for e-commerce and wholesale. Enhanced creative strategy, brand DNA, and merchandising approach through collaborations with a small in-house team and various local and overseas partners.
Creative Design and Lead Merchandise Director at TOPSHOP
January 1, 2018 - January 1, 2019
Oversaw seasonal brand direction while managing design, technical departments, sample rooms, and marketing teams. Led market positioning strategies for wholesale and e-commerce platforms.
Senior Design Consultant at Tommy Hilfiger Sport
January 1, 2017 - January 1, 2018
Focused on athleisure, active performance, seamless, and outerwear design while managing relationships with overseas factories and vendors.
Senior Design Consultant at FENTY
January 1, 2017 - January 1, 2018
Developed runway pieces and main collections in collaboration with Italian ateliers and factories in China for outerwear and tailored garments.
Design Director at TARGET
January 1, 2016 - January 1, 2017
Led design for private label juniors collection, including woven tops, dresses, knits, outerwear, bottoms, and athleisure. Managed vendor relationships in Los Angeles for fabric, trim, dyeing, and in-house production.
Senior Design Consultant at One Jones Group
January 1, 2015 - January 1, 2017
Designed denim and full lifestyle collections for Robert Rodriguez, Gloria Vanderbilt, and Jessica Simpson. Oversaw overseas development from fabric sourcing to daily management and PO handoff.
Senior Full Collection Design Consultant at Halston
January 1, 2014 - January 1, 2015
Focused on revitalizing the women’s contemporary collection and enhancing color direction and fabric research. Managed overseas processes for SMS samples.
Creative Design Director at Paper Denim & Cloth
January 1, 2012 - January 1, 2014
Directed women’s and men’s contemporary denim and full ready-to-wear relaunch collection while operating between Shanghai and New York. Coordinated hands-on management with local laundries in China for full-service development up to SMS.
Creative Design Director Consultant at Joe by Joe Boxer (Kmart Sears Holdings)
January 1, 2010 - January 1, 2012
Established a new women’s division for Joe Boxer, achieving the highest launch success in Sears history. Collaborated with in-house merchandisers and local vendors to curate product lines and manage overseas development.
Senior Designer at Donna Karan
January 1, 2007 - January 1, 2010
Designed across multiple classifications, including denim, wovens, cut & sew knits, and outerwear. Managed daily communications with overseas partners.
Design Director at Function Italy
January 1, 2003 - January 1, 2007
Managed international full collections with a focus on tailored and laundered goods from Italy. Collaborated closely with Italian factories and tailors to develop the brand on an international scale.
Senior Designer at Ecko Red International
January 1, 2003 - January 1, 2006
Led the design of streetwear collections for international partners, including the flagship Milan store with operations in both Italy and New York.

Education

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Qualifications

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Industry Experience

Retail, Manufacturing, Media & Entertainment, Wholesale & Distribution, Professional Services