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I’m Irene Yi-Chen Chen, a motivated and results-driven marketing and digital design professional with a commerce degree from Toronto Metropolitan University. I’ve blended hospitality and tourism experience with hands-on marketing, social media, and event coordination to help brands connect with customers and grow. I thrive in collaborative environments, enjoy building client-focused strategies, and love turning data into actionable insights. I’m excited to apply my skills in marketing, digital design, and customer relations to drive meaningful growth in a dynamic industry.…I’m Irene Yi-Chen Chen, a motivated and results-driven marketing and digital design professional with a commerce degree from Toronto Metropolitan University. I’ve blended hospitality and tourism experience with hands-on marketing, social media, and event coordination to help brands connect with customers and grow. I thrive in collaborative environments, enjoy building client-focused strategies, and love turning data into actionable insights. I’m excited to apply my skills in marketing, digital design, and customer relations to drive meaningful growth in a dynamic industry.

Irene Yi-Chen Chen

Marketing Strategist, UX Designer, Content Designer, +2

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I’m Irene Yi-Chen Chen, a motivated and results-driven marketing and digital design professional with a commerce degree from Toronto Metropolitan University. I’ve blended hospitality and tourism experience with hands-on marketing, social media, and event coordination to help brands connect with customers and grow. I thrive in collaborative environments, enjoy building client-focused strategies, and love turning data into actionable insights. I’m excited to apply my skills in marketing, digital design, and customer relations to drive meaningful growth in a dynamic industry.…I’m Irene Yi-Chen Chen, a motivated and results-driven marketing and digital design professional with a commerce degree from Toronto Metropolitan University. I’ve blended hospitality and tourism experience with hands-on marketing, social media, and event coordination to help brands connect with customers and grow. I thrive in collaborative environments, enjoy building client-focused strategies, and love turning data into actionable insights. I’m excited to apply my skills in marketing, digital design, and customer relations to drive meaningful growth in a dynamic industry.

Available to hire

I’m Irene Yi-Chen Chen, a motivated and results-driven marketing and digital design professional with a commerce degree from Toronto Metropolitan University. I’ve blended hospitality and tourism experience with hands-on marketing, social media, and event coordination to help brands connect with customers and grow.

I thrive in collaborative environments, enjoy building client-focused strategies, and love turning data into actionable insights. I’m excited to apply my skills in marketing, digital design, and customer relations to drive meaningful growth in a dynamic industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Business Development Coordinator at McCarthy Tétrault LLP

June 1, 2025 - Present

Strategic support for Industry BD leads by conducting market and competitor research; delivering insights for client growth strategies; coordinated directory submissions (e.g., Chambers, Legal 500); refreshed marketing materials and distribution lists; leveraged internal tools to generate client reports and support data-driven decision-making.

Conference Floor Assistant (Co-op) at KPMG Canada

May 1, 2024 - December 1, 2024

Coordinated and executed events, meetings, and conferences for employees, partners, and external clients, hosting up to 200+ attendees; established partnerships with catering vendors and suppliers, introducing new options and improving service offerings; trained and mentored incoming employees and interns, creating onboarding materials to foster a collaborative work environment.

Guest Experience Expert (Co-op) at Toronto Marriott Markham

May 1, 2022 - December 1, 2022

Delivered exceptional customer service across in-person, online, and phone interactions; promoted hotel services, amenities, and packages through personalized recommendations, supporting upsell initiatives and driving revenue growth; leveraged Opera PMS to manage check-ins/outs, billing, routing, posting charges, and handling special requests.

Research Assistant at Institute of Hospitality and Tourism, Toronto Metropolitan University

October 1, 2023 - May 1, 2024

Developed and implemented social media strategies, increasing engagement and visibility by hitting the 20% target across key channels; planned, organized, and supported research sessions and events, including coordinating logistics and participant communication.