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Language
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Work Experience
Marketing Lead at Effect LLC (Health Care Translation Co.)
April 1, 2023 - April 1, 2024Led data-driven health care marketing initiatives, increasing qualified lead flow by 40%+ and improving client conversion rates by up to 25% across healthcare-focused campaigns. Directed cross-functional teams including content strategists, SEO specialists, automation experts, and developers to deliver end-to-end digital campaigns.
Marketing Lead at EFfectiff LLC (Health Care Translation Co.), Walnut Creek, CA
April 1, 2023 - April 1, 2024Designed and executed data-driven, health-care-focused marketing programs that increased qualified lead flow and improved client engagement. Implemented end-to-end campaigns across SEO, paid media, lifecycle marketing, and analytics to support growth objectives.
Head of Marketing at Choice Point LLC
February 1, 2021 - PresentDeveloped and executed enterprise-level digital growth and customer acquisition strategies that increased qualified lead generation by 45%+, improved customer engagement by 35%+, and contributed to sustained multi-channel revenue growth. Led SEO, SEM, paid media, lifecycle marketing, and integrated campaigns across search, social, display, email, and performance channels; improved acquisition efficiency (CPA) by up to 25%.
Head of Marketing at ChoicePoint LLC, New Jersey
February 1, 2021 - PresentLed enterprise-level digital growth strategies and demand-generation programs across multi-channel campaigns. Drove measurable improvements in lead quality and volume, contributed to substantial business growth and a successful exit, and optimized CPL/CAC through data-driven budget allocation and performance optimization.
Digital Marketing Manager at Sparta Management Group Inc (Health Care)
January 1, 2020 - July 1, 2021Developed and executed digital marketing strategies spanning SEO, lifecycle marketing, and multi-channel campaigns across search, social, display, and email. Created lead magnets and on-site content, improving engagement and contributing to sustained growth in healthcare services.
Digital Marketing Manager at Spartacus Management Group Inc (Health care), San Jose, CA
January 1, 2020 - July 1, 2021Led cross-functional teams (content strategy, SEO, automation, development) to deliver end-to-end digital marketing campaigns across search, social, display, email, and performance channels, driving a 30%+ improvement in acquisition efficiency and revenue growth.
SEO Manager at Pro Gostech
December 1, 2015 - October 1, 2019Led SEO and digital marketing initiatives for healthcare and tech projects, delivering measurable improvements in search visibility and traffic; implemented on-page and technical SEO, keyword research, content optimization, and analytics-driven optimization.
Sr. SEO Executive at United Sol Inc.
June 1, 2015 - December 1, 2015Achieved higher Google rankings, increased site traffic and sales by 50% within two months through targeted optimization and analytics-driven strategies.
Senior SEO Executive at UnitedSol Inc.
June 1, 2015 - December 1, 2015Managed SEO projects and client campaigns; contributed to improved Google rankings, website traffic, and sales within short timeframes.
SEO Expert at NINESOL TECHNOLOGIES
October 1, 2014 - June 1, 2015Worked on SEO and app store optimization across multiple projects, driving organic visibility and performance.
SEO Valuation Specialist at Google LionBridge Outsourcing, Ireland
April 1, 2007 - June 1, 2010Handled market watch, query analysis, and strategic marketing recommendations; localization of results and ranking improvements; identified top ranking opportunities.
Search Evaluator at Google via Lionbridge Outsourcing, Ireland
April 1, 2007 - June 1, 2010Conducted search and results evaluation to support quality and relevance of search algorithms and advertising systems.
Education
MS (Project Management) at ZABIST University, Islamabad
June 1, 2010 - June 1, 2013MBA at COMSATS University, Islamabad
June 1, 2007 - June 1, 2009MS (Project Management) at ZABIST University, Islamabad
June 1, 2010 - June 1, 2013MBA at COMSATS University, Islamabad
June 1, 2007 - June 1, 2009Qualifications
CDMP - Certified Digital Marketing Professional (AMA)
January 11, 2030 - June 6, 2026CDMP - Certified Digital Marketing Professional (DMI)
January 11, 2030 - June 6, 2026HubSpot Certified
January 11, 2030 - June 6, 2026Google Ads Certification (Search & Display)
January 11, 2030 - June 6, 2026SEMrush SEO Certification
January 11, 2030 - June 6, 2026Inbound Certification
January 11, 2030 - June 6, 2026CDMP - Certified Digital Marketing Professional
January 11, 2030 - June 6, 2026Industry Experience
Healthcare, Retail, Software & Internet, Professional Services, Media & Entertainment, Education
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