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Hi, I'm Brendan Widmer. I'm a Shopify and Shopify Plus developer with over six years of experience building and optimizing ecommerce storefronts, landing pages, and conversion-focused user experiences. I craft high-performing product pages and implement CRO strategies to drive engagement and revenue. I specialize in CRO, A/B testing, analytics implementation, and collaborating with marketing and creative teams to enhance conversions and the customer journey. I thrive working independently or with cross-functional teams to translate business goals into measurable digital outcomes.…Hi, I'm Brendan Widmer. I'm a Shopify and Shopify Plus developer with over six years of experience building and optimizing ecommerce storefronts, landing pages, and conversion-focused user experiences. I craft high-performing product pages and implement CRO strategies to drive engagement and revenue. I specialize in CRO, A/B testing, analytics implementation, and collaborating with marketing and creative teams to enhance conversions and the customer journey. I thrive working independently or with cross-functional teams to translate business goals into measurable digital outcomes.

Brendan Widmer

Web Developer, Project Manager, Data Analyst, +5

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Hi, I'm Brendan Widmer. I'm a Shopify and Shopify Plus developer with over six years of experience building and optimizing ecommerce storefronts, landing pages, and conversion-focused user experiences. I craft high-performing product pages and implement CRO strategies to drive engagement and revenue. I specialize in CRO, A/B testing, analytics implementation, and collaborating with marketing and creative teams to enhance conversions and the customer journey. I thrive working independently or with cross-functional teams to translate business goals into measurable digital outcomes.…Hi, I'm Brendan Widmer. I'm a Shopify and Shopify Plus developer with over six years of experience building and optimizing ecommerce storefronts, landing pages, and conversion-focused user experiences. I craft high-performing product pages and implement CRO strategies to drive engagement and revenue. I specialize in CRO, A/B testing, analytics implementation, and collaborating with marketing and creative teams to enhance conversions and the customer journey. I thrive working independently or with cross-functional teams to translate business goals into measurable digital outcomes.

Available to hire

Hi, I’m Brendan Widmer. I’m a Shopify and Shopify Plus developer with over six years of experience building and optimizing ecommerce storefronts, landing pages, and conversion-focused user experiences. I craft high-performing product pages and implement CRO strategies to drive engagement and revenue.

I specialize in CRO, A/B testing, analytics implementation, and collaborating with marketing and creative teams to enhance conversions and the customer journey. I thrive working independently or with cross-functional teams to translate business goals into measurable digital outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder, Project Manager, Developer & Data Analyst at BTW.Codes

June 1, 2021 - April 1, 2026

Founded and operated a software development business delivering custom digital products, analytics platforms, workflow tools, and automation solutions. Designed and implemented web applications, dashboards, and internal systems supporting complex business processes and operational workflows. Gathered requirements from stakeholders and translated business needs into scalable technical solutions. Built structured data collection systems, reporting tools, and analytics platforms using SQL, PostgreSQL, Python, and JavaScript. Developed integrations and automation workflows using APIs and cloud-based technologies to reduce manual effort and improve operational efficiency. Managed full project lifecycles including discovery, documentation, implementation, testing, deployment, and ongoing maintenance. Investigated system issues, performed troubleshooting and debugging, and implemented long-term improvements to platform stability and usability. Maintained technical documentation, process stand

Lead Web Developer at Beam Organics

August 1, 2022 - January 1, 2024

Managed implementation and maintenance of a Shopify Plus platform supporting business-critical workflows and customer experiences. Built and maintained automation workflows to streamline operational processes and improve data consistency. Configured tracking, reporting, and analytics systems to support business decision-making and process optimization. Collaborated with marketing, operations, and leadership teams to translate business requirements into technical implementations. Performed QA testing, troubleshooting, and root-cause analysis for platform issues and system integrations. Maintained documentation, implementation standards, and scalable operational processes across multiple initiatives. Managed third-party integrations and automated workflows connecting business systems and customer-facing applications.

Web Developer, Operations Specialist at MONQ

July 1, 2020 - August 1, 2022

Supported migration and implementation of a new Shopify Plus platform, including product data, workflows, and operational processes. Coordinated cross-functional initiatives involving operations, marketing, fulfillment, and leadership stakeholders. Maintained structured product data, inventory systems, and operational reporting processes. Analyzed business and operational data to support forecasting, planning, and process improvement initiatives. Performed testing, troubleshooting, and issue resolution across storefront and operational systems. Developed process improvements that increased operational efficiency and supported organizational scalability.

Specialist, Quartermaster & Chemical Equipment Repairer at United States Army Reserve

April 1, 2014 - December 1, 2020

Maintained accountability for equipment, inventory, and operational resources while adhering to strict documentation and procedural requirements. Trained and supported new personnel on operational procedures and compliance standards. Managed multiple priorities in fast-paced environments while maintaining accuracy and attention to detail.

Founder, Business Owner, Project Manager, Developer & Data Analyst at BTW.CODES

June 1, 2021 - April 1, 2026

Founded and operated a digital development business focused on web development, analytics, and conversion optimization solutions. Built high-performance websites, landing pages, and sales funnels designed to improve engagement and conversion rates. Created analytics dashboards to track traffic sources, user behavior, campaign performance, and conversion funnels. Managed full project lifecycles from requirements gathering through deployment and ongoing optimization, collaborating with clients and marketing stakeholders to translate business goals into measurable digital solutions. Led CRO initiatives, performed UX improvements, and troubleshot storefronts to improve business outcomes.

Lead Web Developer (Shopify Plus) at Beam Organics

August 1, 2022 - January 1, 2024

Managed and optimized a Shopify Plus storefront for a high-growth e-commerce brand. Built and maintained product pages, landing pages, promotional experiences, and merchandising initiatives focused on conversion performance. Led CRO initiatives through user behavior analysis, testing, and performance-driven design improvements. Implemented and managed A/B testing programs using VWO to improve conversion rates and user engagement. Utilized Hotjar, Google Analytics, and Google Tag Manager to analyze customer behavior and marketing performance. Developed Shopify Liquid customizations and responsive front-end enhancements across the storefront. Supported paid acquisition campaigns through landing page development, tracking implementation, and performance optimization. Managed integrations with marketing, subscription, analytics, and customer engagement platforms.

Web Developer & Operations Specialist at MONQ

July 1, 2020 - August 1, 2022

Supported the migration from WooCommerce to Shopify Plus, including product data, collections, content, and storefront functionality. Maintained and optimized storefront experiences through UX enhancements, CRO initiatives, and merchandising improvements. Developed and updated product pages, collections, and promotional content to support product launches and campaigns. Collaborated with marketing and operations teams to execute site updates and improve customer experience. Performed QA testing, troubleshooting, and issue resolution across storefront functionality and integrations. Contributed to conversion-focused improvements that enhanced user journeys and merchandising effectiveness.