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Hi, I’m Madeline Simms, a London-based fashion marketing professional with hands-on experience in influencer outreach, partnerships and creative direction. I love turning ideas into campaigns that resonate with audiences and drive results across social platforms. I’m excited to collaborate with brands on gifting programs, content creation, and influencer partnerships, shaping stories that feel authentic and on-brand while delivering measurable impact.…Hi, I’m Madeline Simms, a London-based fashion marketing professional with hands-on experience in influencer outreach, partnerships and creative direction. I love turning ideas into campaigns that resonate with audiences and drive results across social platforms. I’m excited to collaborate with brands on gifting programs, content creation, and influencer partnerships, shaping stories that feel authentic and on-brand while delivering measurable impact.

Maddy Simms

Influencer Marketing Manager, Content Creator, Social Media Manager, +3

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Hi, I’m Madeline Simms, a London-based fashion marketing professional with hands-on experience in influencer outreach, partnerships and creative direction. I love turning ideas into campaigns that resonate with audiences and drive results across social platforms. I’m excited to collaborate with brands on gifting programs, content creation, and influencer partnerships, shaping stories that feel authentic and on-brand while delivering measurable impact.…Hi, I’m Madeline Simms, a London-based fashion marketing professional with hands-on experience in influencer outreach, partnerships and creative direction. I love turning ideas into campaigns that resonate with audiences and drive results across social platforms. I’m excited to collaborate with brands on gifting programs, content creation, and influencer partnerships, shaping stories that feel authentic and on-brand while delivering measurable impact.

Next availability:

July 9, 2026

London, United Kingdom

Hi, I’m Madeline Simms, a London-based fashion marketing professional with hands-on experience in influencer outreach, partnerships and creative direction. I love turning ideas into campaigns that resonate with audiences and drive results across social platforms.

I’m excited to collaborate with brands on gifting programs, content creation, and influencer partnerships, shaping stories that feel authentic and on-brand while delivering measurable impact.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Key Holder at Ted Baker

September 1, 2021 - October 31, 2022

Trusted key holder responsible for opening and closing the store. Delivered a high standard of customer experience within a premium fashion retail environment. Supported in-store brand presentation, merchandising standards and seasonal campaign launches. Closed tills, cashed up and accurately entered daily sales and footfall data at end of trading.

Marketing & Influencer Outreach Specialist at Fashion Retail Academy / Self-employed

January 1, 2024 - Present

Influencer outreach and relationship building; partnerships marketing support; gifting coordination; trend research and talent scouting; social media and campaigns support; content planning and campaign timelines; built a personal brand across TikTok and Instagram as a women’s online fitness coach; assisted with creative direction, styling and shot flow; managed content shoots; tracked influencer posts and compiled performance data; supported PR with daily admin and press requests; developed brand identity and on-brand on-set collaboration; created Canva content (posts/presentations) and contributed to campaign planning and timing.

Content Creator / Personal Brand Builder at Self-Employed

January 1, 2024 - Present

Built a personal brand across TikTok and Instagram within the fitness and wellness space. Managed content planning, posting, community interactions and messaging. Created a branded website and visual identity.

Content Assistant at ATTA DIGITAL

January 1, 2024 - Present

Organised content shoots and social media activity; supported creator outreach and campaigns; tracked influencer content engagements; content planning and campaign timeline; organised, time-managed; Canva posts and brand documentation; campaign launches and reporting; Canva posts, campaign planning, and influencer tracking across social platforms; built influencer content and assets.