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I'm Carmen Castro Girón, a fashion marketing professional with experience across luxury fashion, e-commerce, brand strategy, campaign production, showroom sales, and client engagement. I excel at executing integrated marketing initiatives, managing customer journeys across digital and physical touchpoints, and supporting commercial growth through elevated brand experiences. I drive cross-functional initiatives across marketing, e-commerce, production, and operations to support seasonal launches, customer acquisition, and revenue growth.…I'm Carmen Castro Girón, a fashion marketing professional with experience across luxury fashion, e-commerce, brand strategy, campaign production, showroom sales, and client engagement. I excel at executing integrated marketing initiatives, managing customer journeys across digital and physical touchpoints, and supporting commercial growth through elevated brand experiences. I drive cross-functional initiatives across marketing, e-commerce, production, and operations to support seasonal launches, customer acquisition, and revenue growth.

Carmen Castro Girón

Brand Strategist, Product Marketer, Marketing Strategist, +2

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I'm Carmen Castro Girón, a fashion marketing professional with experience across luxury fashion, e-commerce, brand strategy, campaign production, showroom sales, and client engagement. I excel at executing integrated marketing initiatives, managing customer journeys across digital and physical touchpoints, and supporting commercial growth through elevated brand experiences. I drive cross-functional initiatives across marketing, e-commerce, production, and operations to support seasonal launches, customer acquisition, and revenue growth.…I'm Carmen Castro Girón, a fashion marketing professional with experience across luxury fashion, e-commerce, brand strategy, campaign production, showroom sales, and client engagement. I excel at executing integrated marketing initiatives, managing customer journeys across digital and physical touchpoints, and supporting commercial growth through elevated brand experiences. I drive cross-functional initiatives across marketing, e-commerce, production, and operations to support seasonal launches, customer acquisition, and revenue growth.

Available to hire

I’m Carmen Castro Girón, a fashion marketing professional with experience across luxury fashion, e-commerce, brand strategy, campaign production, showroom sales, and client engagement.
I excel at executing integrated marketing initiatives, managing customer journeys across digital and physical touchpoints, and supporting commercial growth through elevated brand experiences. I drive cross-functional initiatives across marketing, e-commerce, production, and operations to support seasonal launches, customer acquisition, and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Italian

Intermediate

Work Experience

E-Commerce & Marketing Assistant at ALFIE

January 1, 2026 - Present

Managed Shopify operations, product launches, merchandising, inventory, and order management; contributed to over 60% of annual e-commerce revenue targets prior to the end of Q2. Developed email and SMS marketing campaigns through Klaviyo, including newsletters, automated flows, and customer retention initiatives; managed VIC relationships and showroom sales; coordinated campaign shoots, events, press/influencer relations, and press sample management.

Marketing Assistant & Sales Support at La Marché

November 1, 2023 - December 1, 2025

Marketing Assistant & Sales Support; supported showroom operations, cross-functional project coordination, influencer partnerships, gifting programs, media outreach, and exclusive brand events; developed social media content to increase brand visibility and engagement; collaborated with clients during buying appointments to enhance their experience.

Marketing Assistant & Sales Support at Evolves Showrooms

July 1, 2023 - September 1, 2023

Supported showroom operations and client engagement; contributed to marketing materials and campaigns; portfolio available upon request.