Case Manager (Case Analyst) at Ministry of Social Development

Applied a human-centered, behaviour-focused approach to 105, conducting interviews and observational research to uncover emotional, behavioural, and systemic barriers. Synthesised insights into problem statements, journey maps, and opportunity areas, improving employment outcomes for clients by 30%. Co-created tailored intervention strategies with multidisciplinary teams, driving a 20% increase in successful client outcomes. Designed and iterated personalized action plans, service pathways, and support frameworks based on real-world feedback, evolving needs, and service outcomes. Collaborated across five multidisciplinary teams and built strong stakeholder relationships to deliver holistic, accessible, and actionable solutions.

Product Designer at Freelancer

Led end-to-end UX/UI and interaction design for a small business website, balancing user needs, accessibility, and measurable business outcomes. Conducted user and stakeholder research, journey mapping, and usability testing to uncover motivations, pain points, and behavioural drivers, translating insights into personas, problem statements, and information architecture. Designed intuitive task flows, wireframes, and interactive prototypes in Figma, validating concepts through rapid testing and iteration. Built design systems, visual identities, and scalable UI components to support consistent responsive experiences. Delivered high-impact product redesign with 40% growth in client bookings within one month and increasing time-on-page by 35%.