Janice Ku

Account Executive at The Activation Group (TAG-VM SD)

Results-driven marketing professional with experience in livestream campaigns, influencer marketing, and social media content creation for leading beauty and health care brands. Managed end-to-end campaign execution, including creator engagement, product launches, KOL partnerships, and paid social on TikTok and Meta. Coordinated cross-functionally to ensure seamless delivery, reviewed branding visuals and assets, and maintained brand consistency across channels to optimize engagement and campaign performance.

Account Executive at Liquid Lab Communications

Led end-to-end campaigns, built influencer and KOL collaborations for paid and earned media, ensured seamless execution, and maintained strong client communication. Drove brand awareness and campaign reach through creative concepting, social media content planning, and product launch support.

Event Coordinator Intern at City Neon Holdings

Learned how to organize community events for PAP Got to LA ecosystem with vendors and clients; managed on-site setup and event flow; wrote scripts for emcees and performers; pitched event concepts and pitched to clients to secure deals. Coordinated event logistics and on-site operations.

Account Executive at The Activation Group (TAG)

Managed creator marketing partnerships across 500+ creators monthly; led TikTok Shop and Shopee Live campaigns from planning to execution, including creator coordination, PDP setup, and campaign performance tracking. Collaborated with clients, agencies, retail partners, and internal stakeholders to deliver integrated online and offline marketing initiatives. Supported influencer marketing campaigns and brand activations from concept development to execution. Managed project timelines, stakeholder communications, and on-site event operations.

Omni-Channel Marketing Executive at LG Household & Health Care

Leading omni-channel marketing initiatives and cross-functional collaboration to drive brand growth; overseeing campaigns across digital and offline channels and supporting product launches.

Account Executive at City Neon Holdings

Supported event logistics, vendor coordination, and on-site operations. Assisted in programme planning, scripting, and event coordination.

Door Host / Service Crew at Rumours Beach Club

Delivered exceptional guest experiences in a fast-paced hospitality environment. Managed guest flow, reservations, and front-of-house operations.