Hi, I'm Joasia 👋 For several years, I've been designing for brands, agencies, and my own clients, working under the banner of a studio called "Opaque." I'm most drawn to building cohesive visual worlds—ones that are more than just a logo or a single graphic. Branding is my natural direction, but I'm equally comfortable with digital, social media, and content design. I work daily in Figma and the Adobe suite, creating visual identities, key visuals, social media content, advertising materials, and web designs, often using AI capabilities. I pay close attention to typography, composition, and communication consistency—I love it when a brand has character and a distinct vibe. I thrive on both coming up with concepts and fine-tuning the details. I enjoy thinking systematically, creating mood boards, developing style guides, and translating even the most chaotic information into something aesthetically pleasing and readable. Outside of design, I'm inspired by travel, cinema, music, and visual culture in general—that's where I usually find the most fresh ideas and inspiration for my work. A link to my work can be found in my CV, but you can also check out my Behance case studies.

Joanna Karolak

Hi, I'm Joasia 👋 For several years, I've been designing for brands, agencies, and my own clients, working under the banner of a studio called "Opaque." I'm most drawn to building cohesive visual worlds—ones that are more than just a logo or a single graphic. Branding is my natural direction, but I'm equally comfortable with digital, social media, and content design. I work daily in Figma and the Adobe suite, creating visual identities, key visuals, social media content, advertising materials, and web designs, often using AI capabilities. I pay close attention to typography, composition, and communication consistency—I love it when a brand has character and a distinct vibe. I thrive on both coming up with concepts and fine-tuning the details. I enjoy thinking systematically, creating mood boards, developing style guides, and translating even the most chaotic information into something aesthetically pleasing and readable. Outside of design, I'm inspired by travel, cinema, music, and visual culture in general—that's where I usually find the most fresh ideas and inspiration for my work. A link to my work can be found in my CV, but you can also check out my Behance case studies.

Available to hire

Hi, I’m Joasia 👋

For several years, I’ve been designing for brands, agencies, and my own clients, working under the banner of a studio called “Opaque.” I’m most drawn to building cohesive visual worlds—ones that are more than just a logo or a single graphic. Branding is my natural direction, but I’m equally comfortable with digital, social media, and content design.

I work daily in Figma and the Adobe suite, creating visual identities, key visuals, social media content, advertising materials, and web designs, often using AI capabilities. I pay close attention to typography, composition, and communication consistency—I love it when a brand has character and a distinct vibe.

I thrive on both coming up with concepts and fine-tuning the details. I enjoy thinking systematically, creating mood boards, developing style guides, and translating even the most chaotic information into something aesthetically pleasing and readable.

Outside of design, I’m inspired by travel, cinema, music, and visual culture in general—that’s where I usually find the most fresh ideas and inspiration for my work.

A link to my work can be found in my CV, but you can also check out my Behance case studies.

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Experience Level

Expert

Language

English
Advanced

Work Experience

Freelancer at Studio na Opak
November 1, 2016 - Present
Preparing branding for companies from strategy through logo, social media to websites.
Art Director at H2O Creative
March 1, 2025 - Present
Creating appealing visual concepts for food brands such as Żabka (packaging and print/digital communication). Creative oversight of new brands.
Art at SKIVAK
December 1, 2025 - Present
Focusing on conceptual work creating and developing creative ideas for digital and 360° campaigns.
Creative Director at Youre Welcome
April 1, 2024 - February 1, 2025
Overseeing the creative side of projects in the agency and managing the team.
Art Director at Altavia Poland – Kamikaze
October 1, 2021 - September 1, 2023
Ensuring visual consistency of projects for Polish and foreign companies.
Graphic Designer at Artefact Studio Reklamy
January 1, 2020 - May 1, 2021
Creating visual identities, key visuals for advertising campaigns, designing printed and multimedia materials.
Marketing Agency at Reequest
September 1, 2012 - December 1, 2012
Creating advertising visuals and 3D modeling for promotional projects.
Multimedia Event Management at Freetime Poland
March 1, 2011 - August 1, 2012
Full service for events organized for Castorama, Mikomax, Dell.

Education

Postgraduate studies at Wyższa Szkoła Sztuki i Projektowania w Łodzi
October 1, 2011 - June 1, 2013
Bachelor's degree at Politechnika Łódzka
September 1, 2005 - December 1, 2010

Qualifications

Brand Designer
January 11, 2030 - June 8, 2026
Digital Designer
January 11, 2030 - June 8, 2026
Better Designer
January 11, 2030 - June 8, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services

Experience Level

Expert