Hi, I’m Benita Kandhaia, a results-driven Digital Marketing and Brand Activation professional with extensive experience in automotive retail, e-commerce, and multi-channel campaigns. I design and manage end-to-end digital marketing programs, build content across blogs, emails, and social media, and optimize campaigns for lead generation, ROI, and brand visibility. I thrive in fast-paced environments, lead cross-functional teams, and translate strategy into measurable growth across B2B and B2C markets. I’m passionate about training and empowering teams, crafting data-driven growth plans, and delivering impactful events and brand experiences. My approach combines analytics, creative storytelling, and hands-on execution to drive consistent business results while strengthening brand equity across local and global markets.

Benita Kandhaia

Hi, I’m Benita Kandhaia, a results-driven Digital Marketing and Brand Activation professional with extensive experience in automotive retail, e-commerce, and multi-channel campaigns. I design and manage end-to-end digital marketing programs, build content across blogs, emails, and social media, and optimize campaigns for lead generation, ROI, and brand visibility. I thrive in fast-paced environments, lead cross-functional teams, and translate strategy into measurable growth across B2B and B2C markets. I’m passionate about training and empowering teams, crafting data-driven growth plans, and delivering impactful events and brand experiences. My approach combines analytics, creative storytelling, and hands-on execution to drive consistent business results while strengthening brand equity across local and global markets.

Available to hire

Hi, I’m Benita Kandhaia, a results-driven Digital Marketing and Brand Activation professional with extensive experience in automotive retail, e-commerce, and multi-channel campaigns. I design and manage end-to-end digital marketing programs, build content across blogs, emails, and social media, and optimize campaigns for lead generation, ROI, and brand visibility. I thrive in fast-paced environments, lead cross-functional teams, and translate strategy into measurable growth across B2B and B2C markets.

I’m passionate about training and empowering teams, crafting data-driven growth plans, and delivering impactful events and brand experiences. My approach combines analytics, creative storytelling, and hands-on execution to drive consistent business results while strengthening brand equity across local and global markets.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

Afrikaans
Advanced
English
Advanced

Work Experience

Digital Marketing Account Manager & Lead Master at CMH Group
February 1, 2021 - Present
Manage and optimize digital marketing campaigns for CMH Nissan, CMH Mitsubishi, CMH Land Rover Umhlanga, CMH Jaguar Umhlanga, and other CMH brands. Responsibilities include content creation, SEO/SEM, lead generation, CRM management, campaign planning and execution across multiple channels, event support, budgeting, and stakeholder coordination to drive dealership sales.
Digital Marketing Campaign Manager at MedLitix
June 1, 2024 - October 31, 2024
Lead digital marketing strategy focusing on physician peer review, workers' compensation, disability management, and healthcare solutions. Develop and optimize lead generation campaigns across channels, manage email automation, LinkedIn ads, content marketing, SEO, and analytics to drive qualified leads and ROI.
Marketing Specialist at Belly Marketing & Florida Event Decor - USA
November 1, 2024 - April 30, 2025
Plan and execute digital campaigns, manage Google Ads across multiple companies, plan and execute events, create content, manage social media, and lead generation initiatives to boost brand awareness and occupancy.
Public Relations Writer at Foton South Africa
October 1, 2025 - Present
Develop press releases, media statements, and brand communications; support media relations and ensure consistent brand messaging for vehicle launches and corporate initiatives.
Team Leader at Ignite Group
January 1, 2013 - December 31, 2019
Led a team of customer service/sales agents; set targets, monitored KPIs, conducted performance reviews, provided coaching, managed scheduling, and resolved escalations. Drove training and development to improve service quality and sales performance.
All Cars Pinetown – (Role not specified) at All Cars Pinetown
January 1, 2020 - June 30, 2020
Handled stock promotions, advertising campaigns, events, and promotions; addressed customer complaints and motivated the sales team to meet targets; managed advertising campaigns.
Digital Marketing Account Manager & Lead Master at CMH Group (Nissan, Mitsubishi, Volvo, Jaguar/Land Rover, etc.)
February 1, 2021 - Present
Led multi-dealership digital marketing across CMH Nissan, CMH Mitsubishi, CMH Volvo, CMH Jaguar, and other CMH dealerships in Pinetown and Umhlanga. Responsibilities included content creation and publishing of blogs, SEO optimization, multi-channel campaign planning and execution, media strategy and negotiations, lead generation and CRM management, monthly marketing calendars, newsletters, event promotions, and vendor collaborations. Organized dealer-wide promotional events, managed marketing budgets, and tracked KPIs to drive engagement and sales across B2B and B2C channels.
Digital Marketing Account Manager at MedLitix (USA market focusing on physician peer review, workers' compensation, disability management, and healthcare solutions)
June 1, 2024 - October 31, 2024
Shaped and executed the overall digital marketing strategy for MedLitix. Led lead generation campaigns across multiple digital channels, managed email marketing programs (newsletters, lead nurturing, automation, segmentation), and oversaw paid campaigns (Google Ads, LinkedIn Ads, PPC, remarketing). Utilized GA4, GTM, and reporting dashboards to measure performance and optimize strategies.
Digital Marketing Manager / Lead Master at Belly Marketing & Florida Event Decor - USA
November 1, 2024 - April 30, 2025
Managed and optimized Google Ads campaigns for 13 companies across diverse industries, including medical, events and décor, pet, construction, photography, and roofing. Led social media management, email marketing, content creation, multi-channel paid advertising, event planning support, sponsorship coordination, and ROI-focused budgeting. Planned monthly content calendars and executed lead generation and customer retention initiatives. Collaborated with media partners and vendors to maximize exposure and engagement.
Team Leader / Store Assistant Manager at All Cars Pietown
January 1, 2020 - June 1, 2020
Led retail operations, supervised sales and support teams, managed targets and performance, coordinated store promotions and advertising campaigns, and ensured excellent customer service and sales results.
Store Assistant Manager / Fleet Manager at Bulldog Hauliers Pty Ltd
November 1, 2009 - April 1, 2010
Managed stock, handled ordering, invoicing, and dispatch; oversaw promotions and marketing activities; resolved customer issues and trained staff to ensure service excellence.

Education

National Certificate at Avonford Secondary School
January 1, 2003 - January 1, 2008
National Certificate at Avonford Secondary School
January 1, 2003 - January 1, 2008
Bachelor of Commerce in Marketing at UNISA
January 1, 2015 - December 31, 2017

Qualifications

National Certificate
January 1, 2003 - January 1, 2008
Google Digital Certification
January 11, 2030 - June 8, 2026
Nissan Learning Ambassador
January 11, 2030 - June 8, 2026
National Certificate
January 1, 2003 - January 1, 2008
Bachelor of Commerce in Marketing
January 1, 2015 - December 31, 2017
Google Digital Certification
January 11, 2030 - June 8, 2026
Google Digital Skills for Africa
January 11, 2030 - June 8, 2026

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Other

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more