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I'm Caterina Stocco, a Marketing Strategist based in Italy, leading IKON Digital Farm's brand evolution across digital channels and corporate communications. I develop integrated strategies, oversee copywriting and content production, and support product go-to-market efforts while tracking performance and identifying opportunities in the cultural and creative industries. I previously contributed to Hasbro campaigns in Milan, coordinating PR, media and influencer activities to expand digital reach. With a background in Business Economics and a Master’s in Communication for Business, I combine analytical insight with creative execution to deliver measurable results. I’m passionate about cultural and creative industries, market analysis, and building compelling brand narratives.…I'm Caterina Stocco, a Marketing Strategist based in Italy, leading IKON Digital Farm's brand evolution across digital channels and corporate communications. I develop integrated strategies, oversee copywriting and content production, and support product go-to-market efforts while tracking performance and identifying opportunities in the cultural and creative industries. I previously contributed to Hasbro campaigns in Milan, coordinating PR, media and influencer activities to expand digital reach. With a background in Business Economics and a Master’s in Communication for Business, I combine analytical insight with creative execution to deliver measurable results. I’m passionate about cultural and creative industries, market analysis, and building compelling brand narratives.

Caterina Stocco

Marketing Strategist, Brand Strategist, Content Creator, +2

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I'm Caterina Stocco, a Marketing Strategist based in Italy, leading IKON Digital Farm's brand evolution across digital channels and corporate communications. I develop integrated strategies, oversee copywriting and content production, and support product go-to-market efforts while tracking performance and identifying opportunities in the cultural and creative industries. I previously contributed to Hasbro campaigns in Milan, coordinating PR, media and influencer activities to expand digital reach. With a background in Business Economics and a Master’s in Communication for Business, I combine analytical insight with creative execution to deliver measurable results. I’m passionate about cultural and creative industries, market analysis, and building compelling brand narratives.…I'm Caterina Stocco, a Marketing Strategist based in Italy, leading IKON Digital Farm's brand evolution across digital channels and corporate communications. I develop integrated strategies, oversee copywriting and content production, and support product go-to-market efforts while tracking performance and identifying opportunities in the cultural and creative industries. I previously contributed to Hasbro campaigns in Milan, coordinating PR, media and influencer activities to expand digital reach. With a background in Business Economics and a Master’s in Communication for Business, I combine analytical insight with creative execution to deliver measurable results. I’m passionate about cultural and creative industries, market analysis, and building compelling brand narratives.

Available to hire

I’m Caterina Stocco, a Marketing Strategist based in Italy, leading IKON Digital Farm’s brand evolution across digital channels and corporate communications. I develop integrated strategies, oversee copywriting and content production, and support product go-to-market efforts while tracking performance and identifying opportunities in the cultural and creative industries. I previously contributed to Hasbro campaigns in Milan, coordinating PR, media and influencer activities to expand digital reach.
With a background in Business Economics and a Master’s in Communication for Business, I combine analytical insight with creative execution to deliver measurable results. I’m passionate about cultural and creative industries, market analysis, and building compelling brand narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

German

Beginner

Work Experience

Marketing Strategist at IKON Digital Farm

January 1, 2025 - Present

Lead the strategic management and evolution of IKON's brand identity across digital channels, website and corporate communication materials, ensuring consistency in positioning, tone of voice and visual storytelling. Develop and execute integrated communication and content strategies, overseeing copywriting, branded content production and performance analysis to support brand visibility, audience engagement and business development objectives. Contribute to the go-to-market strategy and positioning of Immersiva, IKON's Digital Experience Platform, coordinating cross-functional communication activities and marketing materials to support product presentation across owned and client-facing channels. Monitor market trends and competitor activity in the cultural and creative industries, identifying new business opportunities and contributing to proposal development and client acquisition efforts

Assistant Brand Manager at Hasbro

January 1, 2023 - April 1, 2023

Coordinated with external agencies to lead Cluedo's Instagram campaign, expanding the brand’s digital footprint. Crafted and implemented comprehensive PR strategies targeting influencer partnerships, specialized media, press releases, and gaming fairs. Conducted detailed monthly market analysis to assess campaign performance, identify emerging trends, and provide actionable insights for future marketing initiatives. Developed and presented brand line strategies to local clients, tailoring presentations to meet specific market needs and client expectations.

Integrated Media Specialist at Hasbro

October 1, 2022 - January 1, 2023

Developed and executed comprehensive media and PR strategies in close collaboration with the Media Team. Created and managed a robust digital editorial plan for Hasbro Italy’s social media presence, specifically on Instagram and Facebook. Led the development of engaging activities for the Hasbro Community website, in order to enhance user interaction and community growth. Managed end-to-end execution of marketing campaigns for various brands, from evaluating and selecting agency proposals to supporting the development and localization of creative assets.