Hello, I’m Daisy Denehy, a brand and partnerships strategist focused on luxury hospitality and food & beverage. I create high-impact brand activations, PR strategies, and partnerships that elevate guest experiences and drive growth. With experience leading Hyde London City’s transformation launch (Leydi and Black Lacquer) and shaping marketing and partnerships across D&D London and Hotel Melody, I turn creative ideas into profitable brand stories through ambassador relationships, tastemaker activations, and integrated campaigns.

Daisy Denehy

Hello, I’m Daisy Denehy, a brand and partnerships strategist focused on luxury hospitality and food & beverage. I create high-impact brand activations, PR strategies, and partnerships that elevate guest experiences and drive growth. With experience leading Hyde London City’s transformation launch (Leydi and Black Lacquer) and shaping marketing and partnerships across D&D London and Hotel Melody, I turn creative ideas into profitable brand stories through ambassador relationships, tastemaker activations, and integrated campaigns.

Available to hire

Hello, I’m Daisy Denehy, a brand and partnerships strategist focused on luxury hospitality and food & beverage. I create high-impact brand activations, PR strategies, and partnerships that elevate guest experiences and drive growth.

With experience leading Hyde London City’s transformation launch (Leydi and Black Lacquer) and shaping marketing and partnerships across D&D London and Hotel Melody, I turn creative ideas into profitable brand stories through ambassador relationships, tastemaker activations, and integrated campaigns.

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Language

English
Fluent

Work Experience

Brand Manager at Ennismore (Hyde London City)
January 1, 2024 - Present
Managed and executed the full 360° brand & marketing strategy for the Hyde London City launch following a £35 million transformation, including its two F&B outlets Leydi and Black Lacquer; led brand and commercial strategy across marketing, partnerships, and press; built and maintained ambassador relationships; defined target audience and executed brand awareness, press activations, high-profile partnerships, influencer events, and digital marketing; secured large-scale beverage sponsorships with on-site activations; developed creative brand experiences; managed two PR teams; owned the marketing budget and provided monthly strategic updates to ownership.
Head of Partnerships at Hotel Melody
June 1, 2024 - Present
Luxury accommodation at Glastonbury Festival; secured partnerships across drinks, wellness, beauty, and F&B; activated luxury/wellness brand collaborations and secured high-profile brand figures.
Partnership Consultant at Hotel Melody
June 1, 2024 - Present
Led brand partnerships for the property, driving strategic collaborations and sponsorship opportunities aligned with the brand’s luxury positioning.
Partnership & Marketing Manager at D&D London
February 1, 2022 - January 31, 2024
Led 360° marketing & PR for Bluebird Chelsea, 100 Wardour St, Quaglino’s & Fiume; developed marketing, social, and brand partnership strategies to drive engagement and awareness.
Marketing Executive at FBX
January 1, 2020 - April 30, 2022
Led 360° marketing & PR for venues including Bluebird Chelsea, 100 Wardour St, Quaglino’s & Fiume; developed marketing, social, and brand partnership strategies to drive engagement and awareness.
PR & Brand Internships at Halpern PR and other agencies
January 1, 2018 - January 1, 2020
Participation in PR and brand internships across multiple agencies, gaining exposure to brand storytelling, press relations, and activations.

Education

BA History, 2:1 at University of Bristol
January 1, 2016 - January 1, 2019
A-Levels at Heathfield School, Ascot
January 11, 2030 - June 8, 2026

Qualifications

Academic Scholar
January 11, 2030 - June 8, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Consumer Goods, Other