I’m Em Spokes, a Social Media Creative with 6+ years’ experience across fashion and beauty. I’ve built ideas that give brands a clear point of view and brought them to life through social-first content that feels considered, relevant, and natural to the platform. I work across concepting, art direction and brand development to create content people actually want to engage with. My work blends storytelling, cultural awareness, and hands-on creative direction to deliver narrative-led, lifestyle-driven campaigns. I define visual direction and craft assets across campaigns, collaborating closely with Creative and Digital teams to ensure everything feels cohesive, considered, and right for the platform.…I’m Em Spokes, a Social Media Creative with 6+ years’ experience across fashion and beauty. I’ve built ideas that give brands a clear point of view and brought them to life through social-first content that feels considered, relevant, and natural to the platform. I work across concepting, art direction and brand development to create content people actually want to engage with. My work blends storytelling, cultural awareness, and hands-on creative direction to deliver narrative-led, lifestyle-driven campaigns. I define visual direction and craft assets across campaigns, collaborating closely with Creative and Digital teams to ensure everything feels cohesive, considered, and right for the platform.WWWW…