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I’m a data‑driven, audience insights‑led social media professional with a track record of growing reach and engagement for major brands across Channel 5, OK! Magazine, and Cambridge News. I turn platform updates into practical, scalable content strategies and hands‑on workflows that align with brand objectives and commercial targets. I’m creative, collaborative, and highly organized, comfortable leading cross‑functional teams and managing multi‑channel campaigns at pace. I stay ahead of trends, curate engaging social content, and deliver measurable results through rigorous performance analysis and data‑driven decision making.…I’m a data‑driven, audience insights‑led social media professional with a track record of growing reach and engagement for major brands across Channel 5, OK! Magazine, and Cambridge News. I turn platform updates into practical, scalable content strategies and hands‑on workflows that align with brand objectives and commercial targets. I’m creative, collaborative, and highly organized, comfortable leading cross‑functional teams and managing multi‑channel campaigns at pace. I stay ahead of trends, curate engaging social content, and deliver measurable results through rigorous performance analysis and data‑driven decision making.

Ella Pengelly

Social Media Manager, Content Producer, Content Creator, +1

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I’m a data‑driven, audience insights‑led social media professional with a track record of growing reach and engagement for major brands across Channel 5, OK! Magazine, and Cambridge News. I turn platform updates into practical, scalable content strategies and hands‑on workflows that align with brand objectives and commercial targets. I’m creative, collaborative, and highly organized, comfortable leading cross‑functional teams and managing multi‑channel campaigns at pace. I stay ahead of trends, curate engaging social content, and deliver measurable results through rigorous performance analysis and data‑driven decision making.…I’m a data‑driven, audience insights‑led social media professional with a track record of growing reach and engagement for major brands across Channel 5, OK! Magazine, and Cambridge News. I turn platform updates into practical, scalable content strategies and hands‑on workflows that align with brand objectives and commercial targets. I’m creative, collaborative, and highly organized, comfortable leading cross‑functional teams and managing multi‑channel campaigns at pace. I stay ahead of trends, curate engaging social content, and deliver measurable results through rigorous performance analysis and data‑driven decision making.

Available to hire

I’m a data‑driven, audience insights‑led social media professional with a track record of growing reach and engagement for major brands across Channel 5, OK! Magazine, and Cambridge News. I turn platform updates into practical, scalable content strategies and hands‑on workflows that align with brand objectives and commercial targets. I’m creative, collaborative, and highly organized, comfortable leading cross‑functional teams and managing multi‑channel campaigns at pace. I stay ahead of trends, curate engaging social content, and deliver measurable results through rigorous performance analysis and data‑driven decision making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Social Media Manager at Channel 5

January 1, 2025 - Present

Lead audience growth and engagement across Channel 5’s social platforms, driving TV and video views through social-first strategies. Own editorial strategy and content planning for social accounts including Facebook, Instagram, Twitter, Threads, YouTube and TikTok. Curate, write, edit and publish posts; manage paid social campaigns; collaborate with internal teams to optimise performance.

Social Media Manager at OK! Magazine

January 1, 2022 - January 1, 2024

Led the strategic management and daily publication of OK! Magazine’s social media across multiple platforms, maintaining brand consistency and growing reach and engagement. Planned cross-platform campaigns, collaborated with editorial and creative teams, and supported paid media initiatives.

Social Media Editor at Cambridge News / Cambridgeshire Live

January 1, 2018 - January 1, 2020

Led strategic management and daily publication of the outlet’s social media across digital and print platforms; produced original content, features, live blogs, video content, and visuals to drive readership and engagement. Coordinated with reporters and editors to ensure timely updates under deadlines.

Content Producer at That's TV Cambridge

January 1, 2017 - January 1, 2017

Conducted in-depth research and organized interviews and guest appearances; prepared on-air material and ensured daily broadcast ran smoothly with compelling content.

Content Producer at ViaCom International Media Network

January 1, 2017 - Present

Collaborated with teams across media outlets to research and create content tailored to the broadcaster; supported media production processes, including planning, shooting and editing for a range of projects; applied innovative thinking to editorial tasks.