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I’m a multi-hyphenate creative director and AI-enabled innovator blending music, brand, and video across emerging tech. Over 20 years, I’ve shaped campaigns at Nike, HBO, Puma, Sony, Amazon, and Gatorade, at the intersection of culture and technology, across Atlanta and Los Angeles. I build systems and processes that amplify creative impact without sacrificing quality or integrity. My practice spans creative direction, visual production, video editing, AI-integrated workflows, and brand strategy across 30+ campaigns. I craft campaigns, content engines, and creative frameworks that scale—yet stay true to the core brand and the people we’re speaking to.…I’m a multi-hyphenate creative director and AI-enabled innovator blending music, brand, and video across emerging tech. Over 20 years, I’ve shaped campaigns at Nike, HBO, Puma, Sony, Amazon, and Gatorade, at the intersection of culture and technology, across Atlanta and Los Angeles. I build systems and processes that amplify creative impact without sacrificing quality or integrity. My practice spans creative direction, visual production, video editing, AI-integrated workflows, and brand strategy across 30+ campaigns. I craft campaigns, content engines, and creative frameworks that scale—yet stay true to the core brand and the people we’re speaking to.

Jay Daniels

Creative Director, Art Director, Brand Strategist, +2

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I’m a multi-hyphenate creative director and AI-enabled innovator blending music, brand, and video across emerging tech. Over 20 years, I’ve shaped campaigns at Nike, HBO, Puma, Sony, Amazon, and Gatorade, at the intersection of culture and technology, across Atlanta and Los Angeles. I build systems and processes that amplify creative impact without sacrificing quality or integrity. My practice spans creative direction, visual production, video editing, AI-integrated workflows, and brand strategy across 30+ campaigns. I craft campaigns, content engines, and creative frameworks that scale—yet stay true to the core brand and the people we’re speaking to.…I’m a multi-hyphenate creative director and AI-enabled innovator blending music, brand, and video across emerging tech. Over 20 years, I’ve shaped campaigns at Nike, HBO, Puma, Sony, Amazon, and Gatorade, at the intersection of culture and technology, across Atlanta and Los Angeles. I build systems and processes that amplify creative impact without sacrificing quality or integrity. My practice spans creative direction, visual production, video editing, AI-integrated workflows, and brand strategy across 30+ campaigns. I craft campaigns, content engines, and creative frameworks that scale—yet stay true to the core brand and the people we’re speaking to.

Available to hire

I’m a multi-hyphenate creative director and AI-enabled innovator blending music, brand, and video across emerging tech. Over 20 years, I’ve shaped campaigns at Nike, HBO, Puma, Sony, Amazon, and Gatorade, at the intersection of culture and technology, across Atlanta and Los Angeles. I build systems and processes that amplify creative impact without sacrificing quality or integrity.

My practice spans creative direction, visual production, video editing, AI-integrated workflows, and brand strategy across 30+ campaigns. I craft campaigns, content engines, and creative frameworks that scale—yet stay true to the core brand and the people we’re speaking to.

Skills

Brand Identity

Motion Graphics

Prompt Engineering

Experience Level

Brand Identity

Expert

Motion Graphics

Expert

Prompt Engineering

Expert

Language

English

Fluent

Work Experience

Freelance Creative Director / Video Editor / Producer

January 1, 2012 - Present

Independent leadership of creative direction, brand strategy, and video production across 30+ campaigns for Nike, Puma x Laura London, Foot Locker, Champs Sports x Crocs, HBO, Sony, Amazon, Gatorade, Adidas, Gymshark, PAW Patrol, and the University of Houston. Conceived and executed campaigns from concept through final delivery, directing and editing video content across brand campaigns, experiential activations, social media, and documentary-style production. Managed pre- and post-production, color grading, motion graphics, and final output for broadcast and digital distribution using Adobe Premiere Pro, Final Cut Pro X, and After Effects. Conceived the Houston Love Story experiential activation for Puma x Lauren London—an art-directed cultural event with identity, spatial design, partnership logistics, and production planning from scratch. Designed and produced Champs x Crocs Recovery Lounge hosted by Olympian Kendall Ellis, and the UH LA28 Olympic merch capsule including a jacket

Lead Creative Trainer / Creative Lead at Apple Inc.

January 1, 2006 - January 1, 2016

Led project instruction and brand experience training for 300+ employees and customers as part of Apple’s creative team. Delivered multimedia training specializing in Final Cut Pro and Logic Pro. Served as creative lead for in-store video, audio, and design workflow demonstrations.