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I’m Rueben, a freelance Web Designer with 5+ years of experience crafting high-converting, visually stunning websites for startups and small-to-medium businesses across England. I specialize in translating complex business requirements into clean, user-centric digital experiences, and I bridge design concepts with practical front-end implementation. I collaborate closely with stakeholders, conduct discovery workshops, map user flows, and ensure accessible, responsive designs. My work emphasizes WCAG 2.1 guidelines, performance, and SEO to help clients grow online.…I’m Rueben, a freelance Web Designer with 5+ years of experience crafting high-converting, visually stunning websites for startups and small-to-medium businesses across England. I specialize in translating complex business requirements into clean, user-centric digital experiences, and I bridge design concepts with practical front-end implementation. I collaborate closely with stakeholders, conduct discovery workshops, map user flows, and ensure accessible, responsive designs. My work emphasizes WCAG 2.1 guidelines, performance, and SEO to help clients grow online.

Rueben

Web Designer, UI Designer, UX Designer, +3

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I’m Rueben, a freelance Web Designer with 5+ years of experience crafting high-converting, visually stunning websites for startups and small-to-medium businesses across England. I specialize in translating complex business requirements into clean, user-centric digital experiences, and I bridge design concepts with practical front-end implementation. I collaborate closely with stakeholders, conduct discovery workshops, map user flows, and ensure accessible, responsive designs. My work emphasizes WCAG 2.1 guidelines, performance, and SEO to help clients grow online.…I’m Rueben, a freelance Web Designer with 5+ years of experience crafting high-converting, visually stunning websites for startups and small-to-medium businesses across England. I specialize in translating complex business requirements into clean, user-centric digital experiences, and I bridge design concepts with practical front-end implementation. I collaborate closely with stakeholders, conduct discovery workshops, map user flows, and ensure accessible, responsive designs. My work emphasizes WCAG 2.1 guidelines, performance, and SEO to help clients grow online.

Available to hire

I’m Rueben, a freelance Web Designer with 5+ years of experience crafting high-converting, visually stunning websites for startups and small-to-medium businesses across England. I specialize in translating complex business requirements into clean, user-centric digital experiences, and I bridge design concepts with practical front-end implementation.

I collaborate closely with stakeholders, conduct discovery workshops, map user flows, and ensure accessible, responsive designs. My work emphasizes WCAG 2.1 guidelines, performance, and SEO to help clients grow online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Independent Web Designer & Developer at Self-Employed

January 1, 2021 - Present

Design, develop, and deploy custom Webflow and WordPress websites for 25+ global clients across e-commerce, SaaS, and creative industries. Collaborate directly with stakeholders to conduct discovery workshops, establish visual directions, and map user flows that increased average client conversion rates by 35%. Manage full project lifecycles including proposal writing, contract drafting, asset collection, iterative design sprints, and QA testing. Implement responsive development frameworks alongside strict SEO and web accessibility guidelines (WCAG 2.1).

Contract UI/UX Designer at PixelPerfect Studio

January 1, 2019 - January 1, 2021

Partnered with agency teams to produce high-fidelity prototypes, interactive wireframes, and design systems in Figma for enterprise clients. Iterated on designs based on user feedback, heatmaps, and A/B test results, enhancing overall platform engagement metrics by 22%. Handed off pixel-perfect assets and comprehensive design spec documentation to development squads, accelerating production timelines.

Independent Web Designer & Developer at Self-Employed | England & Remote

January 1, 2021 - Present

Design, develop, and deploy custom Webflow and WordPress websites for 25+ clients across e-commerce, SaaS, and creative industries. Collaborate directly with stakeholders to conduct discovery workshops, establish visual directions, and map user flows that increased average client conversion rates by 35%. Manage full project lifecycles including proposal writing, contract drafting, asset collection, iterative design sprints, and QA testing. Implement responsive development frameworks alongside strict SEO and web accessibility guidelines (WCAG 2.1).

Contract UI/UX Designer at Digital Agency

January 1, 2019 - January 1, 2021

Partnered with agency teams to produce high-fidelity prototypes, interactive wireframes, and design systems in Figma for UK enterprise clients. Iterated on designs based on user feedback, heatmaps, and A/B test results, enhancing overall platform engagement metrics by 22%. Handed off pixel-perfect assets and comprehensive design spec documentation to development squads, accelerating production timelines.