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Hi, I'm Kiersten Aldridge, a results-driven Social Media Director and Influencer Marketing Strategist with 12+ years shaping culturally relevant, social-first strategies across health care, consumer goods, retail, non-profit, and wellness industries. I excel at blending big-picture brand vision with hands-on content creation, producing trend-driven video, building engaged communities, and leading integrated campaigns that connect brand, PR, and paid media. In addition, I bring expertise in organic and paid social, community management, UGC strategy, and creator partnerships. I focus on developing standout brand voices and thriving online communities, and I love turning insights into human, relatable content that resonates across platforms.…Hi, I'm Kiersten Aldridge, a results-driven Social Media Director and Influencer Marketing Strategist with 12+ years shaping culturally relevant, social-first strategies across health care, consumer goods, retail, non-profit, and wellness industries. I excel at blending big-picture brand vision with hands-on content creation, producing trend-driven video, building engaged communities, and leading integrated campaigns that connect brand, PR, and paid media. In addition, I bring expertise in organic and paid social, community management, UGC strategy, and creator partnerships. I focus on developing standout brand voices and thriving online communities, and I love turning insights into human, relatable content that resonates across platforms.

Kiersten Aldridge

Social Media Manager, Creative Director, Brand Strategist, +2

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Hi, I'm Kiersten Aldridge, a results-driven Social Media Director and Influencer Marketing Strategist with 12+ years shaping culturally relevant, social-first strategies across health care, consumer goods, retail, non-profit, and wellness industries. I excel at blending big-picture brand vision with hands-on content creation, producing trend-driven video, building engaged communities, and leading integrated campaigns that connect brand, PR, and paid media. In addition, I bring expertise in organic and paid social, community management, UGC strategy, and creator partnerships. I focus on developing standout brand voices and thriving online communities, and I love turning insights into human, relatable content that resonates across platforms.…Hi, I'm Kiersten Aldridge, a results-driven Social Media Director and Influencer Marketing Strategist with 12+ years shaping culturally relevant, social-first strategies across health care, consumer goods, retail, non-profit, and wellness industries. I excel at blending big-picture brand vision with hands-on content creation, producing trend-driven video, building engaged communities, and leading integrated campaigns that connect brand, PR, and paid media. In addition, I bring expertise in organic and paid social, community management, UGC strategy, and creator partnerships. I focus on developing standout brand voices and thriving online communities, and I love turning insights into human, relatable content that resonates across platforms.

Available to hire

Hi, I’m Kiersten Aldridge, a results-driven Social Media Director and Influencer Marketing Strategist with 12+ years shaping culturally relevant, social-first strategies across health care, consumer goods, retail, non-profit, and wellness industries. I excel at blending big-picture brand vision with hands-on content creation, producing trend-driven video, building engaged communities, and leading integrated campaigns that connect brand, PR, and paid media.

In addition, I bring expertise in organic and paid social, community management, UGC strategy, and creator partnerships. I focus on developing standout brand voices and thriving online communities, and I love turning insights into human, relatable content that resonates across platforms.

Skills

Video Advert

SEO

Experience Level

Video Advert

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Independent Contractor / Freelance - Fractional Social Media Director & Influencer Strategist

January 1, 2026 - Present

Embedded social media and community leadership for growth-stage health and wellness brands, providing fractional director-level strategy, content creation, influencer program management, and community building. Architected full-funnel organic strategies, built creator partnerships, launched UGC pipelines, and produced trend-driven video content to support integrated campaigns across brand, PR, and paid channels.

Social Media Director at Apos Health

February 1, 2024 - December 31, 2025

Led social, community, and influencer strategy for a medical device brand; developed authentic voice and credible online presence; managed content, influencer partnerships, and paid/organic programs; built reusable content frameworks and measurement.

Social Media Director at Lane Advertising

June 1, 2019 - February 29, 2024

Directed the organic social department with a $500K+ annual budget; developed end-to-end organic strategy for 12+ major accounts, including brand voice, content pillars, platform mix, and creative direction. Served as primary client-facing strategist, delivering quarterly decks and performance insights.

Social Media Manager at Quaker City Mercantile

August 1, 2018 - February 28, 2019

Managed 5 liquor brand accounts; achieved a 5.4% average engagement rate; launched brands on Instagram & Facebook, growing communities to 6K+ followers; directed influencer partnerships and social listening programs to contribute to measurable seasonal sales lifts.

Digital Content Manager at Pennsylvania Horticultural Society (PHS)

July 1, 2017 - July 31, 2018

Increased channel growth by 32% and drove 1.8M+ engagements through integrated social and email strategies; led influencer partnerships and content creation for events like the Philadelphia Flower Show; expanded influencer program reach and engagement.

Social Media Manager at Benari Jewelers

March 1, 2016 - September 30, 2017

Doubled social following through SEO optimization, influencer partnerships, and local event activations; launched first content marketing strategy and drove store traffic.

Senior Analyst – Paid Social at CMI/Compass

February 1, 2019 - June 30, 2019

Drove paid social campaigns for AstraZeneca and major pharma clients with a 20% lift in RO I and 15% increase in brand awareness; led a 300K influencer campaign generating 45.4M impressions in 60 days; built the pharma influencer framework within a regulated go-to-market.