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I'm Shenshen Li, a product designer and UX/UI specialist with 5 years of experience delivering B2B fintech trading and analytics platforms. I have led end-to-end feature delivery, including deploying decision-support tools to brokerages and redesigning analytics dashboards that increased watchlist usage by 42%. I bring a unique blend of design, front-end development, and customer-facing experience, with strong cross-functional collaboration. I thrive on turning complex data and workflows into intuitive interfaces, partnering with product, engineering, and analytics teams to ship high-impact, data-driven features and dashboards that drive engagement and business growth.…I'm Shenshen Li, a product designer and UX/UI specialist with 5 years of experience delivering B2B fintech trading and analytics platforms. I have led end-to-end feature delivery, including deploying decision-support tools to brokerages and redesigning analytics dashboards that increased watchlist usage by 42%. I bring a unique blend of design, front-end development, and customer-facing experience, with strong cross-functional collaboration. I thrive on turning complex data and workflows into intuitive interfaces, partnering with product, engineering, and analytics teams to ship high-impact, data-driven features and dashboards that drive engagement and business growth.

Shenshen Li

Product Designer, UX Designer, UI Designer, +2

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I'm Shenshen Li, a product designer and UX/UI specialist with 5 years of experience delivering B2B fintech trading and analytics platforms. I have led end-to-end feature delivery, including deploying decision-support tools to brokerages and redesigning analytics dashboards that increased watchlist usage by 42%. I bring a unique blend of design, front-end development, and customer-facing experience, with strong cross-functional collaboration. I thrive on turning complex data and workflows into intuitive interfaces, partnering with product, engineering, and analytics teams to ship high-impact, data-driven features and dashboards that drive engagement and business growth.…I'm Shenshen Li, a product designer and UX/UI specialist with 5 years of experience delivering B2B fintech trading and analytics platforms. I have led end-to-end feature delivery, including deploying decision-support tools to brokerages and redesigning analytics dashboards that increased watchlist usage by 42%. I bring a unique blend of design, front-end development, and customer-facing experience, with strong cross-functional collaboration. I thrive on turning complex data and workflows into intuitive interfaces, partnering with product, engineering, and analytics teams to ship high-impact, data-driven features and dashboards that drive engagement and business growth.

Available to hire

I’m Shenshen Li, a product designer and UX/UI specialist with 5 years of experience delivering B2B fintech trading and analytics platforms. I have led end-to-end feature delivery, including deploying decision-support tools to brokerages and redesigning analytics dashboards that increased watchlist usage by 42%. I bring a unique blend of design, front-end development, and customer-facing experience, with strong cross-functional collaboration.

I thrive on turning complex data and workflows into intuitive interfaces, partnering with product, engineering, and analytics teams to ship high-impact, data-driven features and dashboards that drive engagement and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

UX/UI Designer at Trading Central Canada

February 1, 2023 - November 1, 2025

Redesigned a low-adoption dashboard alert feature into a price-based alert system integrated with an AI assistant, creating a new task flow in Figma and collaborating with product managers, developers, and analysts to improve feature discoverability and user engagement. Built and owned a design system from 0→1, defining colors, typography, icons, components, dark theme, and mobile views in a shared Figma library; documented standards, educated developers, and reduced repetitive design work by ~30%. Improved the watchlist experience for the Market Buzz product by analyzing user flows with FullStory and conducting user research, A/B testing, and market analysis, contributing to 54.5% sales growth, 60% new users in April 2025, and peak client usage of 26K. Led a full UX/UI redesign of a flagship technical analysis dashboard as Product Owner, consolidating complex charts and prioritizing features across teams; secured leadership approval and increased monthly usage from 123K to 203K fol

Customer Deployment Specialist at Trading Central Canada

December 1, 2019 - February 1, 2023

Led end-to-end client onboarding and deployment for investment banks, hedge funds, brokers, and financial institutions, working directly with client engineering teams to successfully launch products for 60+ enterprise clients. Served as the primary technical handoff partner for B2B clients, coordinating with client developers and marketing teams to support implementation, content promotion, end-user onboarding, and webinars. Created and standardized internal deployment documentation in Google Docs, reducing onboarding knowledge gaps and cutting internal teaching and discussion time by ~50%, while enabling 90%+ of new clients to complete deployment within two weeks.

Client Specialist at Cash Money

September 1, 2019 - December 1, 2019

Provided front-line customer service in a high-volume financial services environment, supporting individual clients with short-term loan and credit products while consistently meeting monthly sales targets. Guided customers through loan applications, account setup, cash transactions, repayment terms, and compliance documentation, building strong understanding of consumer finance, risk, and client behavior.