I am a Corporate Graphic Designer with more than two decades of freelance experience delivering clear, consistent, and brand-aligned design. My specialty spans corporate identity, annual reports, packaging, below-the-line marketing, and production-ready artwork across corporate, packaging, advertising, and promotional materials. I collaborate with stakeholders, printers, and cross-functional teams to sustain brand integrity across multiple touchpoints and have led design teams on national and international projects.

Alison Van Zyl

I am a Corporate Graphic Designer with more than two decades of freelance experience delivering clear, consistent, and brand-aligned design. My specialty spans corporate identity, annual reports, packaging, below-the-line marketing, and production-ready artwork across corporate, packaging, advertising, and promotional materials. I collaborate with stakeholders, printers, and cross-functional teams to sustain brand integrity across multiple touchpoints and have led design teams on national and international projects.

Available to hire

I am a Corporate Graphic Designer with more than two decades of freelance experience delivering clear, consistent, and brand-aligned design.

My specialty spans corporate identity, annual reports, packaging, below-the-line marketing, and production-ready artwork across corporate, packaging, advertising, and promotional materials. I collaborate with stakeholders, printers, and cross-functional teams to sustain brand integrity across multiple touchpoints and have led design teams on national and international projects.

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Language

English
Fluent

Work Experience

Founder & Creative Director at VectorGraphics
January 1, 2004 - Present
Founded and managed a boutique below-the-line agency; Oversaw brand management, client liaison, and freelance design team; Delivered corporate design, advertising, and print production projects; Secured major clients including Premier Foods, Hans Merensky Holdings, Westfalia Fruit, Merensky Timber.
Freelance Designer at Various clients
January 1, 2000 - January 1, 2004
Designed for niche publications (Womyn Magazine, Joburg Pride, Theatre on the Square) and served as sole brand custodian for Premier Foods brands: Snowflake, Blue Ribbon, Iwisa No1, SuperSun, Nyala, Impala, BB Bread; Built strong client and agency relationships.
Mid-weight Graphic Designer at Unigraph
January 1, 1995 - January 1, 2000
Contributed to campaigns for CitiBank, Zodiac, UNICEF, Premier Foods, Hulett, Westfalia, Merensky Timber; Developed packaging design skills, including die traces and workmaps.
Graphic Designer at Kiley Baker Printers
January 1, 1994 - January 1, 1995
Graphic Designer in pre-press department; Managed imposition, litho/digital printing, and file preparation; Ensured quality control in colour, resolution, and typography.
DTP Operator / Proofreader / Junior Designer at Yellow Pages (Maister Directories)
January 1, 1993 - January 1, 1994
DTP Operator, Proofreader, and Junior Designer; Contributed to pioneering team digitising the Yellow Pages.
Copywriter and Fact-checker at Gauteng Provincial Government
January 1, 1992 - January 1, 1993
Copywriter and fact-checker; Supported communication projects with accurate content verification.
Senior Graphic Designer and Agency Owner at Vectorgraphics
January 1, 2004 - Present
Founded Vectorgraphics, a boutique below-the-line agency, overseeing brand management, client liaison, and a freelance design team. Secured major clients such as Premier Foods, Hans Merensky Holdings, Westfalia Fruit, and Merensky Timber; delivered corporate design, advertising, and print production projects while maintaining brand integrity across touchpoints.
Freelance Designer at Self-Employed
January 1, 2000 - January 1, 2004
Designed for niche publications (Womyn Magazine, Joburg Pride, Theatre on the Square) and served as sole brand custodian for Premier Foods brands including Snowflake, Blue Ribbon, Iwisa No1, SuperSun, Nyala, Impala, and BB Bread.
Mid-weight Graphic Designer and Print Production Trainee at Kiley Baker Printers
January 1, 1994 - January 1, 1995
Graphic Designer in pre-press department; managed imposition, litho/digital printing, and file preparation; ensured quality control in colour, resolution, and typography.

Education

National Diploma in Journalism at Tshwane University of Technology
January 1, 1989 - January 1, 1991
Diploma in Public Relations at Lyceum College
January 1, 1992 - January 1, 1992
National Diploma in Journalism at Tshwane University of Technology
January 1, 1989 - January 1, 1991
Diploma in Public Relations at Lyceum College
January 1, 1992 - January 1, 1992

Qualifications

National Diploma in Journalism
January 1, 1989 - January 1, 1991
Diploma in Public Relations
January 1, 1992 - January 1, 1992

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Retail, Other, Manufacturing, Education