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I'm a results-driven Paid Media Strategist with 7+ years of digital marketing experience, including 6+ years in automotive agency marketing. I collaborate across creative, sales, product, and leadership teams to drive growth and deliver measurable results. I excel at building full-funnel paid media strategies, optimizing six-figure budgets, and turning data into storytelling insights that boost leads and conversions. I thrive in fast-paced environments and enjoy mentoring teammates to elevate campaign performance.…I'm a results-driven Paid Media Strategist with 7+ years of digital marketing experience, including 6+ years in automotive agency marketing. I collaborate across creative, sales, product, and leadership teams to drive growth and deliver measurable results. I excel at building full-funnel paid media strategies, optimizing six-figure budgets, and turning data into storytelling insights that boost leads and conversions. I thrive in fast-paced environments and enjoy mentoring teammates to elevate campaign performance.

Jacob I. Vargas

Digital Marketer, PPC Manager, Social Media Manager, +2

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I'm a results-driven Paid Media Strategist with 7+ years of digital marketing experience, including 6+ years in automotive agency marketing. I collaborate across creative, sales, product, and leadership teams to drive growth and deliver measurable results. I excel at building full-funnel paid media strategies, optimizing six-figure budgets, and turning data into storytelling insights that boost leads and conversions. I thrive in fast-paced environments and enjoy mentoring teammates to elevate campaign performance.…I'm a results-driven Paid Media Strategist with 7+ years of digital marketing experience, including 6+ years in automotive agency marketing. I collaborate across creative, sales, product, and leadership teams to drive growth and deliver measurable results. I excel at building full-funnel paid media strategies, optimizing six-figure budgets, and turning data into storytelling insights that boost leads and conversions. I thrive in fast-paced environments and enjoy mentoring teammates to elevate campaign performance.

Available to hire

I’m a results-driven Paid Media Strategist with 7+ years of digital marketing experience, including 6+ years in automotive agency marketing. I collaborate across creative, sales, product, and leadership teams to drive growth and deliver measurable results.

I excel at building full-funnel paid media strategies, optimizing six-figure budgets, and turning data into storytelling insights that boost leads and conversions. I thrive in fast-paced environments and enjoy mentoring teammates to elevate campaign performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Paid Media Strategist at C-4 Analytics

January 1, 2026 - Present

Oversee a portfolio of automotive dealership accounts; conduct recurring client-facing strategy meetings; provide storytelling campaign insights and strategic recommendations through analyzing behavioral data, funnel progression, and traffic patterns; mentor internal teams; analyze traffic quality to identify friction points; manage full-funnel paid media strategies with budgets over $500K.

Paid Media Analyst at C-4 Analytics

March 1, 2023 - December 31, 2025

Promoted to Paid Media Strategist in recognition of strong campaign performance and cross-functional collaboration across automotive digital marketing accounts; supported strategy development and client communications; analyzed traffic quality and user behavior; collaborated with creative and product teams; contributed to budget pacing and lead generation improvements.

Digital Marketing Manager at The Moran Group

July 1, 2019 - March 1, 2023

Managed paid campaigns with budgets over $100K; built Demand Generation, Demand Capture, eCommerce, lead generation, and brand awareness tactics; conducted A/B testing; built audience signals and remarketing lists; implemented and troubleshooted conversion tracking; optimized Google Merchant Center feeds; improved auction performance for eCommerce campaigns.

Digital Marketing Manager at Upwork

March 1, 2019 - July 1, 2019

Built PPC accounts from the ground up using best-practice account structures; developed engaging ad copy and optimized CTAs; audited underperforming accounts; implemented conversion tracking; conducted search query analysis and keyword optimization; supported SEO growth through on-page optimization and landing page improvements.