Florence Robinson

Spearhead the go-to-market strategy for industry-facing initiatives, including major event activations such as Data Center World 2026 in Washington DC. Architect and execute multi-channel campaigns across digital, content, and socials to drive awareness and pipeline growth. Established marketing infrastructure, tracking frameworks, and campaign measurement systems to enable data-driven decision-making. Partner with executive leadership to define and evolve company positioning within the digital infrastructure and energy landscape. Lead content strategy for the social media calendar, ensuring alignment with go-to-market campaigns, brand narrative, and key business priorities. Develop marketing strategies for new product launches, including positioning, messaging, and integrated campaign planning.

Led the full go-to-market launch of a 3,198-piece NFT collection in partnership with Cointelegraph, Crypto.com, and Art Consulting, blending high fashion with digital art. Owned the end-to-end marketing strategy from drop timing and community seeding to multi-channel campaign execution and post-launch retention. Deployed integrated Web3 campaigns across Discord, X, Telegram, and email, leveraging AMAs, X Spaces, gated content, and events to grow a trusted, high-conviction community. Collaborated with cross-functional teams and partners to drive visibility across major crypto media outlets. Achieved $441.8K in trading volume with sustained community activity post-launch.

Led Web3 marketing campaigns for artist drops and partnerships with Alicia Keys, Busta Rhymes, Nelly, Robin Thicke, and Snoop Dog. Set and executed marketing goals alongside the CEO. Directed Cointelegraph (our partner) and oversaw all campaign execution and community outreach. Developed cross-channel promotional strategies, including email, influencer, social, and paid media. Coordinated product and content marketing initiatives to support overall platform growth. Monitored KPIs and managed marketing budgets for transparency and performance. Created the annual marketing roadmap, pitched strategic growth initiatives, and accompanied the management team at major Web3 and blockchain conferences. Worked closely with sales, development, and product teams to align messaging with technical goals.