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Creative marketing professional with 10+ years of experience across tech, consumer goods, e-commerce, and emerging sectors like Web3, NFTs, and crypto. From launching successful brands to running targeted ad campaigns, building engaged communities, and producing high-impact events, I bring strategy and execution together to drive real results. I’ve led branding and digital marketing efforts for startups and consumer platforms, including projects in the Web3 and crypto space. I’ve managed global supply chains for my own Amazon FBA business and collaborated closely with designers, developers, and industry professionals to bring ideas to life. With strengths in content strategy, growth marketing, and cross-functional leadership, I focus on building campaigns and experiences that resonate, convert, and stand out in both traditional and decentralized digital landscapes.…Creative marketing professional with 10+ years of experience across tech, consumer goods, e-commerce, and emerging sectors like Web3, NFTs, and crypto. From launching successful brands to running targeted ad campaigns, building engaged communities, and producing high-impact events, I bring strategy and execution together to drive real results. I’ve led branding and digital marketing efforts for startups and consumer platforms, including projects in the Web3 and crypto space. I’ve managed global supply chains for my own Amazon FBA business and collaborated closely with designers, developers, and industry professionals to bring ideas to life. With strengths in content strategy, growth marketing, and cross-functional leadership, I focus on building campaigns and experiences that resonate, convert, and stand out in both traditional and decentralized digital landscapes.

Florence Robinson

Digital Marketer, Marketing Strategist, Brand Strategist, +4

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Creative marketing professional with 10+ years of experience across tech, consumer goods, e-commerce, and emerging sectors like Web3, NFTs, and crypto. From launching successful brands to running targeted ad campaigns, building engaged communities, and producing high-impact events, I bring strategy and execution together to drive real results. I’ve led branding and digital marketing efforts for startups and consumer platforms, including projects in the Web3 and crypto space. I’ve managed global supply chains for my own Amazon FBA business and collaborated closely with designers, developers, and industry professionals to bring ideas to life. With strengths in content strategy, growth marketing, and cross-functional leadership, I focus on building campaigns and experiences that resonate, convert, and stand out in both traditional and decentralized digital landscapes.…Creative marketing professional with 10+ years of experience across tech, consumer goods, e-commerce, and emerging sectors like Web3, NFTs, and crypto. From launching successful brands to running targeted ad campaigns, building engaged communities, and producing high-impact events, I bring strategy and execution together to drive real results. I’ve led branding and digital marketing efforts for startups and consumer platforms, including projects in the Web3 and crypto space. I’ve managed global supply chains for my own Amazon FBA business and collaborated closely with designers, developers, and industry professionals to bring ideas to life. With strengths in content strategy, growth marketing, and cross-functional leadership, I focus on building campaigns and experiences that resonate, convert, and stand out in both traditional and decentralized digital landscapes.

Next availability:

June 30, 2026

Toronto, Canada

Creative marketing professional with 10+ years of experience across tech, consumer goods, e-commerce, and emerging sectors like Web3, NFTs, and crypto. From launching successful brands to running targeted ad campaigns, building engaged communities, and producing high-impact events, I bring strategy and execution together to drive real results.

I’ve led branding and digital marketing efforts for startups and consumer platforms, including projects in the Web3 and crypto space. I’ve managed global supply chains for my own Amazon FBA business and collaborated closely with designers, developers, and industry professionals to bring ideas to life. With strengths in content strategy, growth marketing, and cross-functional leadership, I focus on building campaigns and experiences that resonate, convert, and stand out in both traditional and decentralized digital landscapes.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Marketing Manager at Digital Shovel

November 1, 2025 - Present

Spearhead the go-to-market strategy for industry-facing initiatives, including major event activations such as Data Center World 2026 in Washington DC. Architect and execute multi-channel campaigns across digital, content, and socials to drive awareness and pipeline growth. Established marketing infrastructure, tracking frameworks, and campaign measurement systems to enable data-driven decision-making. Partner with executive leadership to define and evolve company positioning within the digital infrastructure and energy landscape. Lead content strategy for the social media calendar, ensuring alignment with go-to-market campaigns, brand narrative, and key business priorities. Develop marketing strategies for new product launches, including positioning, messaging, and integrated campaign planning.

Head of Digital Marketing at Animal Concerts (Stellar Holdings)

January 1, 2022 - September 30, 2025

Led Web3 marketing campaigns for artist drops and partnerships with Alicia Keys, Busta Rhymes, Nelly, Robin Thicke, and Snoop Dog. Set and executed marketing goals alongside the CEO. Directed Cointelegraph (our partner) and oversaw all campaign execution and community outreach. Developed cross-channel promotional strategies, including email, influencer, social, and paid media. Coordinated product and content marketing initiatives to support overall platform growth. Monitored KPIs and managed marketing budgets for transparency and performance. Created the annual marketing roadmap, pitched strategic growth initiatives, and accompanied the management team at major Web3 and blockchain conferences. Worked closely with sales, development, and product teams to align messaging with technical goals.

Owner and Director of Marketing Strategy at Cristóbal Balenciaga To The Moon (NFT drop)

April 1, 2022 - August 31, 2022

Led the full go-to-market launch of a 3,198-piece NFT collection in partnership with Cointelegraph, Crypto.com, and Art Consulting, blending high fashion with digital art. Owned the end-to-end marketing strategy from drop timing and community seeding to multi-channel campaign execution and post-launch retention. Deployed integrated Web3 campaigns across Discord, X, Telegram, and email, leveraging AMAs, X Spaces, gated content, and events to grow a trusted, high-conviction community. Collaborated with cross-functional teams and partners to drive visibility across major crypto media outlets. Achieved $441.8K in trading volume with sustained community activity post-launch.

Digital Marketing Manager at 6ix

January 1, 2021 - December 31, 2021

Led the end-to-end marketing strategy for investor awareness campaigns; in charge of email campaigns and social media outreach to an existing database of investors; Developed integrated go-to-market campaigns across paid media, organic social, and lifecycle email channels, improving conversion rates by 25%. Collaborated with CEOs, IR teams, and public company clients to craft messaging aligned with investor expectations and market trends.

Digital Marketing Manager at CastandHire

March 1, 2018 - December 31, 2020

Designed and executed comprehensive marketing strategies; produced high-profile digital Masterclasses with renowned film industry professionals; Built and optimized automated email marketing funnels in Infusionsoft (lead nurturing, Masterclass and equipment upsells, and review campaigns); spearheaded paid and organic SEO strategies to boost visibility and drive qualified traffic; built a fully SEO-optimized website; recruited and managed freelance content specialists; oversaw internal web and graphic design; created monthly social media content calendars; conducted competitive analysis and market research to inform content strategy and identify trends.

E-Commerce Product Distribution and Marketing at I mrue (Amazon FBA shop)

January 1, 2016 - March 31, 2018

Launched and scaled a private-label beauty brand on Amazon FBA, earning the #1 Best Seller badge and generating $25K in monthly revenue with 30% profit margin. Sourced supply chains and managed factories; created a trademark; crafted product copy and imagery; developed and optimized Amazon PPC campaigns to maximize visibility and ROI.

E-Commerce Product Distribution and Marketing at Imrue (Amazon FBA shop)

December 31, 2015 - February 28, 2018

Launched and scaled a private-label beauty brand on Amazon FBA; built supply chains, managed factories, created trademarks, and developed product detail pages; optimized Amazon PPC campaigns to maximize ROI.