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Hi, I’m Zaed Abou Omar. I’m a Creative Lead and Senior Graphic Designer with 7+ years of experience delivering impactful brand, marketing, and digital campaigns across diverse industries. I specialize in building scalable design systems, leading creative teams, and leveraging AI-powered workflows to translate business goals into compelling visual experiences. I thrive in collaborative environments, partnering with marketing, UX/UI, operations, and executive stakeholders to develop integrated campaigns, raise brand quality, and improve production efficiency. I’m always exploring new tools and techniques to stay ahead of industry trends and deliver premium visuals that resonate with audiences.…Hi, I’m Zaed Abou Omar. I’m a Creative Lead and Senior Graphic Designer with 7+ years of experience delivering impactful brand, marketing, and digital campaigns across diverse industries. I specialize in building scalable design systems, leading creative teams, and leveraging AI-powered workflows to translate business goals into compelling visual experiences. I thrive in collaborative environments, partnering with marketing, UX/UI, operations, and executive stakeholders to develop integrated campaigns, raise brand quality, and improve production efficiency. I’m always exploring new tools and techniques to stay ahead of industry trends and deliver premium visuals that resonate with audiences.

ZAED ABOU OMAR

Creative Director, Graphic Designer, Brand Designer, +2

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Hi, I’m Zaed Abou Omar. I’m a Creative Lead and Senior Graphic Designer with 7+ years of experience delivering impactful brand, marketing, and digital campaigns across diverse industries. I specialize in building scalable design systems, leading creative teams, and leveraging AI-powered workflows to translate business goals into compelling visual experiences. I thrive in collaborative environments, partnering with marketing, UX/UI, operations, and executive stakeholders to develop integrated campaigns, raise brand quality, and improve production efficiency. I’m always exploring new tools and techniques to stay ahead of industry trends and deliver premium visuals that resonate with audiences.…Hi, I’m Zaed Abou Omar. I’m a Creative Lead and Senior Graphic Designer with 7+ years of experience delivering impactful brand, marketing, and digital campaigns across diverse industries. I specialize in building scalable design systems, leading creative teams, and leveraging AI-powered workflows to translate business goals into compelling visual experiences. I thrive in collaborative environments, partnering with marketing, UX/UI, operations, and executive stakeholders to develop integrated campaigns, raise brand quality, and improve production efficiency. I’m always exploring new tools and techniques to stay ahead of industry trends and deliver premium visuals that resonate with audiences.

Available to hire

Hi, I’m Zaed Abou Omar. I’m a Creative Lead and Senior Graphic Designer with 7+ years of experience delivering impactful brand, marketing, and digital campaigns across diverse industries. I specialize in building scalable design systems, leading creative teams, and leveraging AI-powered workflows to translate business goals into compelling visual experiences.

I thrive in collaborative environments, partnering with marketing, UX/UI, operations, and executive stakeholders to develop integrated campaigns, raise brand quality, and improve production efficiency. I’m always exploring new tools and techniques to stay ahead of industry trends and deliver premium visuals that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

German

Advanced

Work Experience

Group Graphic Design Lead at Hero Experiences Group

December 1, 2024 - April 1, 2026

Lead creative production across five brands including The Dubai Balloon, Platinum Heritage (UAE & KSA), Absolute Adventure, and Hero Balloon Flights, plus Hero Experiences Group corporate communications. Manage approximately four major creative projects per month across branding, digital marketing assets, website visuals, premium print collateral, presentations, and campaign development. Oversee five monthly email campaigns using AI-assisted content generation (ChatGPT), HTML email creation, and workflow optimization via Postmark. Create AI-generated visuals with ChatGPT, DALL·E, and Midjourney for luxury tourism campaigns, maintaining premium standards while reducing production time. Direct high-end print production such as brochures, die-cut materials, premium customer collateral, exhibition graphics, and branded assets. Collaborate with marketing, UX/UI, operations, and executives to deliver integrated campaigns across markets. Build scalable design systems, icon libraries, and reu

Senior Graphic Designer at Level UP Travel LLC

July 1, 2023 - July 1, 2024

Concepted and produced all stationery and printing files, delivering a differentiated brand identity. Collaborated with sales and creative teams to develop impactful sales presentations. Mastered Mac and Creative Cloud, enabling high-quality output. Streamlined artwork revision processes, reducing turnaround time by 25% while preserving 100% quality compliance.

Creative Lead & Media Artwork Specialist at Lea Media

June 1, 2020 - April 1, 2023

Managed and mentored a 15-person creative department, overseeing project allocation, performance, creative reviews, and final artwork approval. Led branding, advertising, social media, and marketing design projects for clients across multiple industries. Drove creative strategy, translating business objectives into impactful visual communication solutions. Enforced QA standards across print and digital deliverables, ensured brand guideline compliance. Coordinated cross-functional teams to deliver projects on schedule and to high creative standards. Spearheaded complete brand refresh initiatives, transforming visual identities, marketing materials, and social media presence for key clients.

Creative Graphic Designer at Royal Address Events

May 1, 2018 - February 1, 2020

Developed visual identities and branding elements, leading a team of photographers and designers to deliver exceptional client experiences. Implemented quality control processes to ensure artworks met technical specifications and branding guidelines.