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I am a results-driven SEO and Performance Marketing professional with 15+ years of experience driving measurable online growth across international markets including Australia, New Zealand, the UK, and the USA. I have a proven track record of delivering 1.82M organic clicks with a 26.1% CTR, managing $60K+ in paid media spend across Google Ads and Meta, and achieving $122 CPA through data-driven campaign optimisation. My strengths span technical SEO, keyword strategy, CRM integration, conversion rate optimisation, and full-funnel performance marketing. I am passionate about AI-driven marketing, cross-functional collaboration, and building scalable processes to sustain growth. I am seeking a senior role where I can leverage deep expertise in search, paid media, and team leadership to deliver sustainable business growth. I thrive in international, multi-stakeholder environments and enjoy translating data into clear business outcomes for executives and field teams alike.…I am a results-driven SEO and Performance Marketing professional with 15+ years of experience driving measurable online growth across international markets including Australia, New Zealand, the UK, and the USA. I have a proven track record of delivering 1.82M organic clicks with a 26.1% CTR, managing $60K+ in paid media spend across Google Ads and Meta, and achieving $122 CPA through data-driven campaign optimisation. My strengths span technical SEO, keyword strategy, CRM integration, conversion rate optimisation, and full-funnel performance marketing. I am passionate about AI-driven marketing, cross-functional collaboration, and building scalable processes to sustain growth. I am seeking a senior role where I can leverage deep expertise in search, paid media, and team leadership to deliver sustainable business growth. I thrive in international, multi-stakeholder environments and enjoy translating data into clear business outcomes for executives and field teams alike.

Anjali Paliwal

SEO Expert, Growth Marketer, Digital Marketer, +4

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I am a results-driven SEO and Performance Marketing professional with 15+ years of experience driving measurable online growth across international markets including Australia, New Zealand, the UK, and the USA. I have a proven track record of delivering 1.82M organic clicks with a 26.1% CTR, managing $60K+ in paid media spend across Google Ads and Meta, and achieving $122 CPA through data-driven campaign optimisation. My strengths span technical SEO, keyword strategy, CRM integration, conversion rate optimisation, and full-funnel performance marketing. I am passionate about AI-driven marketing, cross-functional collaboration, and building scalable processes to sustain growth. I am seeking a senior role where I can leverage deep expertise in search, paid media, and team leadership to deliver sustainable business growth. I thrive in international, multi-stakeholder environments and enjoy translating data into clear business outcomes for executives and field teams alike.…I am a results-driven SEO and Performance Marketing professional with 15+ years of experience driving measurable online growth across international markets including Australia, New Zealand, the UK, and the USA. I have a proven track record of delivering 1.82M organic clicks with a 26.1% CTR, managing $60K+ in paid media spend across Google Ads and Meta, and achieving $122 CPA through data-driven campaign optimisation. My strengths span technical SEO, keyword strategy, CRM integration, conversion rate optimisation, and full-funnel performance marketing. I am passionate about AI-driven marketing, cross-functional collaboration, and building scalable processes to sustain growth. I am seeking a senior role where I can leverage deep expertise in search, paid media, and team leadership to deliver sustainable business growth. I thrive in international, multi-stakeholder environments and enjoy translating data into clear business outcomes for executives and field teams alike.

Available to hire

I am a results-driven SEO and Performance Marketing professional with 15+ years of experience driving measurable online growth across international markets including Australia, New Zealand, the UK, and the USA. I have a proven track record of delivering 1.82M organic clicks with a 26.1% CTR, managing $60K+ in paid media spend across Google Ads and Meta, and achieving $122 CPA through data-driven campaign optimisation. My strengths span technical SEO, keyword strategy, CRM integration, conversion rate optimisation, and full-funnel performance marketing. I am passionate about AI-driven marketing, cross-functional collaboration, and building scalable processes to sustain growth.

I am seeking a senior role where I can leverage deep expertise in search, paid media, and team leadership to deliver sustainable business growth. I thrive in international, multi-stakeholder environments and enjoy translating data into clear business outcomes for executives and field teams alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

SEO Manager (Remote) at Clarity Coaching Pty Ltd

December 1, 2023 - April 1, 2026

Drove 1.82M organic clicks and 6.98M impressions in the UK within 6 months, achieving a 26.1% CTR and an average position of 7.5 through technical SEO, content optimisation, and AEO/GEO strategies. Scaled the Australian market SEO to 3.68K clicks and 710K impressions with page-1 visibility across target keywords. Managed Google Ads campaigns with $35.3K spend, delivering 290 conversions at a $122 CPA and 6.37K clicks; oversaw Meta Ads campaigns with $60K+ spend delivering 110+ leads at $40.81 CPL, 3M+ impressions, and 40K+ link clicks. Implemented multi-source CRM integrations routing leads into Salesforce for real-time pipeline visibility. Built AI-driven marketing approaches including AEO, GEO, and AI-generated creative production. Created performance dashboards in Looker Studio and GA4 for monthly, stakeholder-facing reporting.

SEO Manager at Leveraged Clarity Coaching Pty Ltd

December 1, 2023 - April 1, 2026

Developed and executed SEO strategies for multiple international websites; conducted comprehensive technical audits to identify and resolve performance issues; performed keyword research and competitor analysis to improve search visibility; managed paid campaigns across Google Ads and Meta platforms; monitored website and campaign performance using analytics tools; collaborated with content, design, and development teams to implement SEO best practices; prepared performance reports and actionable recommendations; explored AI-driven approaches for SEO and marketing optimization.

SEO Manager at Sterco Digitex Pvt Ltd

November 1, 2019 - August 1, 2023

Managed end-to-end SEO and search engine marketing strategies for multiple clients; conducted detailed website audits and implemented technical SEO improvements; planned and executed on-page and off-page SEO activities; worked closely with design and development teams to enhance landing page performance; ensured proper tracking and reporting through analytics tools; coordinated with internal teams and clients to align marketing strategies with business objectives.

Assistant Digital Marketing Manager at Ajnara India Ltd

January 1, 2015 - October 1, 2019

Executed integrated digital marketing campaigns including SEO, SEM, and social media. Managed email marketing initiatives and customer engagement campaigns. Handled vendor coordination and media planning activities. Supported ATL and BTL marketing efforts.

Senior Online Marketing Executive at Diginatives Content Solutions

July 1, 2011 - December 1, 2014

Implemented on-page and off-page SEO strategies across client portfolios, conducting keyword research and competitive analyses to inform content strategy. Monitored performance via Google Analytics to identify user behavior trends and improve ROI. Supported content optimisation and led outreach campaigns to build high-quality links, strengthening domain authority.

Senior Online Marketing Executive at Content Solutions

July 1, 2011 - December 1, 2014

Executed on-page and off-page SEO activities; conducted keyword research and competitor analysis; monitored website performance using analytics; analyzed user behavior and refined digital marketing strategies; supported content optimization and link-building initiatives.

Employee First Spoc at HCL Technologies Ltd

December 1, 2006 - June 1, 2011

Launched into internet marketing at one of India's largest IT MNCs, contributing to early online visibility efforts and internal program management. Served as a key drop-in resource within HR/Operations for digital initiatives and external vendor coordination.

HR & Operations at Employee First SPOC Technologies Ltd

December 1, 2006 - June 1, 2011

Acted as a single point of contact for employee engagement and HR operations. Managed internal communications and HR-related processes. Coordinated with different departments to ensure smooth operational workflows. Supported employee life cycle activities including onboarding and issue resolution.