I am a Digital Marketing Specialist with 7+ years of experience delivering multi-channel B2B campaigns across SEO, PPC, content, and marketing automation. I excel at website optimization, analytics, and lead generation, with strong proficiency in SEMrush, Google Ads, GA4, HubSpot, and Pardot. I have a proven track record of improving visibility, conversions, and campaign performance in SaaS environments. In previous roles I improved UX and built dashboards, collaborated with agencies on page builds, and led nurture campaigns across multiple product lines. I also managed social media campaigns, product launches, and ensured GDPR compliant data practices, while scaling e-commerce and inbound marketing programs.

Awace Ahmed

I am a Digital Marketing Specialist with 7+ years of experience delivering multi-channel B2B campaigns across SEO, PPC, content, and marketing automation. I excel at website optimization, analytics, and lead generation, with strong proficiency in SEMrush, Google Ads, GA4, HubSpot, and Pardot. I have a proven track record of improving visibility, conversions, and campaign performance in SaaS environments. In previous roles I improved UX and built dashboards, collaborated with agencies on page builds, and led nurture campaigns across multiple product lines. I also managed social media campaigns, product launches, and ensured GDPR compliant data practices, while scaling e-commerce and inbound marketing programs.

Available to hire

I am a Digital Marketing Specialist with 7+ years of experience delivering multi-channel B2B campaigns across SEO, PPC, content, and marketing automation. I excel at website optimization, analytics, and lead generation, with strong proficiency in SEMrush, Google Ads, GA4, HubSpot, and Pardot. I have a proven track record of improving visibility, conversions, and campaign performance in SaaS environments.

In previous roles I improved UX and built dashboards, collaborated with agencies on page builds, and led nurture campaigns across multiple product lines. I also managed social media campaigns, product launches, and ensured GDPR compliant data practices, while scaling e-commerce and inbound marketing programs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Idox plc
October 1, 2023 - Present
Improved website UX and SEO using SEMrush and GA4, implementing on-page optimizations and keyword audits. Collaborated with agencies on new page builds and UX improvements. Built Looker Studio dashboards to monitor campaign performance, web analytics and funnel metrics. Created landing pages, social content and email campaigns. Trained new hires on tools, processes and platform best practices.
Marketing Manager at Idox plc
October 1, 2022 - October 1, 2023
Managed nurture campaigns across three product lines via Pardot, improving engagement and funnel velocity. Produced HTML/CSS email templates to ensure brand consistency. Led social media campaigns to support paid, organic and video content. Supported product launches with promotional content, webinars and event coordination.
Digital Marketing Manager at Arbnco
July 1, 2017 - October 1, 2022
Owned company websites and ecommerce (WordPress + Shopify), improving UX, IA and content performance. Built responsive landing pages and ran A/B tests to optimize user journeys. Managed paid social campaigns across LinkedIn, Twitter and Facebook including budgeting and reporting. Led inbound marketing through HubSpot, growing lists and improving open/click rates. Implemented tracking (UTMs, Insight Tags, Meta Pixel) to enable funnel analytics and attribution. Maintained GDPR compliance across digital platforms and audience data. Launched ecommerce site from concept → delivery with SEO integration and tracking.

Education

BA (Hons) Marketing (2:1) at University of Strathclyde
January 1, 2010 - January 1, 2014

Qualifications

HubSpot Academy
January 11, 2030 - June 9, 2026
Digital Advertising
January 11, 2030 - June 9, 2026
Digital Marketing
January 11, 2030 - June 9, 2026
Social Media Marketing II
January 11, 2030 - June 9, 2026
Email Marketing
January 11, 2030 - June 9, 2026
Marketing Hub Software
January 11, 2030 - June 9, 2026
Google Ads Certifications
January 11, 2030 - June 9, 2026
Search
January 11, 2030 - June 9, 2026
Display
January 11, 2030 - June 9, 2026
Measurement
January 11, 2030 - June 9, 2026

Industry Experience

Software & Internet, Professional Services