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Hi, I'm Abdul Jaafar—a full-funnel growth marketer focused on paid acquisition, SEO, lifecycle email, CRO, and UX strategy. I have five years of enterprise marketing automation experience at Sun Life Financial, working on Adobe Campaign with a 2M+ contact database, and I run an independent practice delivering lead generation, paid campaigns, and AI automation stacks for SMB clients. As an independent growth marketer since 2018, I've helped SMBs generate $150K+ in client revenue, managed $8K+/month in ad spend, and built AI-driven lead-management systems including an AI voice receptionist for local-service businesses.…Hi, I'm Abdul Jaafar—a full-funnel growth marketer focused on paid acquisition, SEO, lifecycle email, CRO, and UX strategy. I have five years of enterprise marketing automation experience at Sun Life Financial, working on Adobe Campaign with a 2M+ contact database, and I run an independent practice delivering lead generation, paid campaigns, and AI automation stacks for SMB clients. As an independent growth marketer since 2018, I've helped SMBs generate $150K+ in client revenue, managed $8K+/month in ad spend, and built AI-driven lead-management systems including an AI voice receptionist for local-service businesses.

Abdul Jaafar

Growth Marketer, Marketing Automation Specialist, SEO Expert, +2

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Hi, I'm Abdul Jaafar—a full-funnel growth marketer focused on paid acquisition, SEO, lifecycle email, CRO, and UX strategy. I have five years of enterprise marketing automation experience at Sun Life Financial, working on Adobe Campaign with a 2M+ contact database, and I run an independent practice delivering lead generation, paid campaigns, and AI automation stacks for SMB clients. As an independent growth marketer since 2018, I've helped SMBs generate $150K+ in client revenue, managed $8K+/month in ad spend, and built AI-driven lead-management systems including an AI voice receptionist for local-service businesses.…Hi, I'm Abdul Jaafar—a full-funnel growth marketer focused on paid acquisition, SEO, lifecycle email, CRO, and UX strategy. I have five years of enterprise marketing automation experience at Sun Life Financial, working on Adobe Campaign with a 2M+ contact database, and I run an independent practice delivering lead generation, paid campaigns, and AI automation stacks for SMB clients. As an independent growth marketer since 2018, I've helped SMBs generate $150K+ in client revenue, managed $8K+/month in ad spend, and built AI-driven lead-management systems including an AI voice receptionist for local-service businesses.

Available to hire

Hi, I’m Abdul Jaafar—a full-funnel growth marketer focused on paid acquisition, SEO, lifecycle email, CRO, and UX strategy. I have five years of enterprise marketing automation experience at Sun Life Financial, working on Adobe Campaign with a 2M+ contact database, and I run an independent practice delivering lead generation, paid campaigns, and AI automation stacks for SMB clients.

As an independent growth marketer since 2018, I’ve helped SMBs generate $150K+ in client revenue, managed $8K+/month in ad spend, and built AI-driven lead-management systems including an AI voice receptionist for local-service businesses.

Skills

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Work Experience

Marketing Automation Specialist at Sun Life Financial

June 1, 2021 - Present

Led digital growth and lifecycle campaigns in Adobe Campaign for a 2M+ contact database, including SQL segmentation, multi-touch journeys, A/B testing, and QA across regulated financial products. Built onboarding, re-engagement, and renewal journeys using trigger logic and dynamic content to lift engagement and conversions. Implemented testing/QA frameworks that reduced campaign errors by ~15% and maintained a zero-error production standard across 300+ campaigns. Collaborated cross-functionally with product, compliance, and distribution teams; mentored new team members on workflows, segmentation, and QA.

Independent Growth Marketer & Consultant at Self-Employed

January 1, 2018 - Present

Ran full-funnel growth for SMB/local-service clients across paid (Meta, Google, TikTok), lifecycle (Klaviyo, Omnisend), and on-site CRO. Generated $150K+ in cumulative client revenue with 4x+ ROAS. Built lead-gen sites with IA and on-page SEO, routing inbound leads at approximately $18 CPL. Grew a restaurant client from 300-500 to 1,500-2,000+ monthly Google Business Profile interactions in 3 months (4-5x). Managed $8K+/month in Google Ads; built a custom AI-powered SEO content rewriter and an AI-driven lead-management stack (Supabase, Twilio, Resend, Bland AI) with automated SMS escalation, round-robin assignment, duplicate detection, full-funnel tracking, and an AI voice receptionist to qualify and route inbound calls, reducing missed-lead response time.

Associate Technical Consultant at MASS Engines

September 1, 2020 - June 1, 2021

Audited client marketing automation environments (Marketo and HubSpot); recommended configuration, data flow, and campaign architecture improvements that raised performance by ~18% on average. Defined solution designs, technical specifications, and audit documentation, reducing project turnaround by ~20%.

Web Administrator at Toronto Metropolitan University

June 1, 2019 - September 1, 2020

Managed department websites in Adobe Experience Manager; contributed to a 40% increase in online engagement.