Business & Market Research Analyst at Trishula AI

Analyzed 10,000+ customer reviews using AI-assisted text analysis to identify 6 recurring pain-point themes around subscription fatigue and privacy concerns; shaped product messaging for the go-to-market brief. Designed and fielded a 500-respondent Qualtrics survey; analyzed results in Tableau to confirm 61% of target buyers rejected subscription pricing, anchoring zero-subscription positioning and validating a $599 pilot price point. Benchmarked 42 Amazon products and 10+ enterprise security systems to construct a 5-year Total Cost of Ownership model, identifying a 20–26% cost advantage at the 2–5 camera tier. Developed 3 GTM channel profiles via psychographic segmentation and buyer-persona messaging; delivered as an executive brief to founding leadership. Translated competitive, pricing, and consumer research into a 30/60/90-day strategic roadmap coordinating pre-launch priorities across engineering and marketing via Azure DevOps sprint tracking.

Marketing & Market Research Analyst at Trishula AI

Analyzed 10,000+ customer reviews using AI-assisted text analysis to identify 6 recurring pain-point themes around subscription fatigue and privacy concerns, shaping go-to-market messaging for the product.

Marketing & Analytics Lead (Board Member) at Trikone Chicago

Scaled community membership from near-zero to 200+ active users by running A/B tests on landing page copy, CTAs, and layout — lifting sign-up conversion rate by 40%. Launched and optimized paid social campaigns on Meta Ads Manager across segmented audience cohorts; monitored CTR, CPC, and CPA; reallocated spend weekly to improve ROAS; used GA4 + Looker Studio scheduling to grow event attendance 20%. Built an automated Tableau dashboard tracking retention KPIs, churn signals, and cohort behavior — informing program adjustments that improved member retention 15% YoY.

Lead, Marketing Research (Board Member) at Trikone

Scaled community membership from near-zero to 200+ active users by running A/B tests on landing page copy, CTAs, and layout; lifted sign-up conversion rate by 40%. Launched and optimized paid social campaigns on Meta Ads Manager across segmented audience cohorts, monitoring CTR, CPC, and CPA; weekly budget reallocation improved ROAS and event attendance by ~20%. Built an automated Tableau dashboard tracking retention KPIs, churn signals, and cohort behavior, informing program adjustments and boosting retention 15% YoY.

Marketing & Analytics Lead (Board Member) at Trikone

Scaled community membership from near zero to 200+ active users by running A/B tests on landing page copy and CTAs, launching paid social campaigns, and building dashboards to monitor metrics; led cross-functional collaboration.

Marketing Research Analyst at Datmatics Global Services

Managed end-to-end brand health tracking for Converse across 15 global markets — from questionnaire design through SPSS cross-tabulation and significance testing — covering 10,000+ respondents across US, LATAM, APAC, EMEA, and APAC regions.

Marketing Research Analyst at DataMatics Global Services

Managed end-to-end brand health tracking for Converse across 15 global markets — from questionnaire design through SPSS cross-tabulation and significance testing — covering 10,000+ respondents across US, LATAM, EMEA, and APAC regions.

Market Research Analyst Intern at Youth India E-School

Lifted user engagement 18% by analyzing session data for 1,200+ LMS users and recommending UX changes that cut navigation complexity by 40%.

Product Analyst Intern at Youth India E-School

Lifted user engagement by 18% by analyzing LMS session data and recommending UX changes that reduced navigation complexity by 40%.

Marketing Analyst Intern at Aditya Birla Sun Life Insurance

Generated $50,000 in pilot revenue by leading A/B tests on sales scripts with regression analysis to isolate high-impact messaging; improved lead quality by 13% via Factor Analysis and K-means Clustering in SPSS.