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I am Jane McGrath, a brand strategist and designer based in London with over 20 years in retail, fashion, and agency environments. I founded JM Creative to help brands sharpen their market position and stand out through strategic branding and innovative design. I blend deep brand knowledge with hands-on execution, guiding clients from insight to visual identity and digital experiences that drive business results. I thrive on collaborative, fast-paced projects and turning ideas into distinctive, measurable outcomes.…I am Jane McGrath, a brand strategist and designer based in London with over 20 years in retail, fashion, and agency environments. I founded JM Creative to help brands sharpen their market position and stand out through strategic branding and innovative design. I blend deep brand knowledge with hands-on execution, guiding clients from insight to visual identity and digital experiences that drive business results. I thrive on collaborative, fast-paced projects and turning ideas into distinctive, measurable outcomes.

Jane McGrath

Brand Strategist, Creative Director, Graphic Designer, +2

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I am Jane McGrath, a brand strategist and designer based in London with over 20 years in retail, fashion, and agency environments. I founded JM Creative to help brands sharpen their market position and stand out through strategic branding and innovative design. I blend deep brand knowledge with hands-on execution, guiding clients from insight to visual identity and digital experiences that drive business results. I thrive on collaborative, fast-paced projects and turning ideas into distinctive, measurable outcomes.…I am Jane McGrath, a brand strategist and designer based in London with over 20 years in retail, fashion, and agency environments. I founded JM Creative to help brands sharpen their market position and stand out through strategic branding and innovative design. I blend deep brand knowledge with hands-on execution, guiding clients from insight to visual identity and digital experiences that drive business results. I thrive on collaborative, fast-paced projects and turning ideas into distinctive, measurable outcomes.

Available to hire

I am Jane McGrath, a brand strategist and designer based in London with over 20 years in retail, fashion, and agency environments. I founded JM Creative to help brands sharpen their market position and stand out through strategic branding and innovative design.

I blend deep brand knowledge with hands-on execution, guiding clients from insight to visual identity and digital experiences that drive business results. I thrive on collaborative, fast-paced projects and turning ideas into distinctive, measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Agency Owner at JM Creative

January 1, 2020 - Present

Founded a specialised design agency focused on strategic brand development; guided clients through brand strategy to identify unique market positioning; developed visual identities and digital experiences; managed client relationships, projects, and creative output.

Freelance Graphic Designer

January 1, 2017 - January 1, 2020

Created brand identities, digital marketing assets, web design solutions, and corporate literature for diverse clients; delivered branding work for fashion brands such as Kurt Geiger, Warehouse, and Oasis Fashion; designed website layouts and UI components; managed multiple concurrent projects and developed concepts for press events and campaigns.

Brand Strategist & Designer at Oasis Fashion

January 1, 2012 - January 1, 2017

Sole graphic designer responsible for all visual communications across web, social, international marketing, press, in-store signage, POS, and packaging; designed web assets, homepage banners, and digital campaign materials; art directed still-life shoots and supported seasonal campaigns; liaised with suppliers and printers to ensure print quality across processes.

Graphic Designer at Monsoon Accessorize

January 1, 2010 - January 1, 2012

Maintained brand integrity across multiple brands; managed graphics for web assets, e-commerce, and digital campaigns; mentored junior designers and presented concepts to department heads; developed designs reflecting distinct brand values and target demographics.

Graphic Designer at Trigger Design Agency

January 1, 2006 - January 1, 2010

Managed design projects from concept to completion; led account management for an international perfume brand; produced packaging, lookbooks, web pages, and digital marketing materials; directed still life shoots and retouching; attended press events internationally.