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I'm Shelly Waldman, a London-based visual creator and photographer with 15+ years of photography experience. I focus on food and lifestyle imagery for brands, agencies, and publications, turning complex brand stories into visuals that connect with the right audience. I believe in brand-first, human-first work rather than chasing algorithms or viral moments. As founder of Creative Camp and host of the Creative Campfire Podcast, I mentor and develop creative entrepreneurs, building education and community around sustainable business. I approach every project with strategic intent and collaborative spirit, combining hands-on production with business insight to deliver meaningful impact for brands and people.…I'm Shelly Waldman, a London-based visual creator and photographer with 15+ years of photography experience. I focus on food and lifestyle imagery for brands, agencies, and publications, turning complex brand stories into visuals that connect with the right audience. I believe in brand-first, human-first work rather than chasing algorithms or viral moments. As founder of Creative Camp and host of the Creative Campfire Podcast, I mentor and develop creative entrepreneurs, building education and community around sustainable business. I approach every project with strategic intent and collaborative spirit, combining hands-on production with business insight to deliver meaningful impact for brands and people.

Shelly Waldman

Voice Actor, Podcast Producer, Photographer, +7

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I'm Shelly Waldman, a London-based visual creator and photographer with 15+ years of photography experience. I focus on food and lifestyle imagery for brands, agencies, and publications, turning complex brand stories into visuals that connect with the right audience. I believe in brand-first, human-first work rather than chasing algorithms or viral moments. As founder of Creative Camp and host of the Creative Campfire Podcast, I mentor and develop creative entrepreneurs, building education and community around sustainable business. I approach every project with strategic intent and collaborative spirit, combining hands-on production with business insight to deliver meaningful impact for brands and people.…I'm Shelly Waldman, a London-based visual creator and photographer with 15+ years of photography experience. I focus on food and lifestyle imagery for brands, agencies, and publications, turning complex brand stories into visuals that connect with the right audience. I believe in brand-first, human-first work rather than chasing algorithms or viral moments. As founder of Creative Camp and host of the Creative Campfire Podcast, I mentor and develop creative entrepreneurs, building education and community around sustainable business. I approach every project with strategic intent and collaborative spirit, combining hands-on production with business insight to deliver meaningful impact for brands and people.

Available to hire

I’m Shelly Waldman, a London-based visual creator and photographer with 15+ years of photography experience. I focus on food and lifestyle imagery for brands, agencies, and publications, turning complex brand stories into visuals that connect with the right audience. I believe in brand-first, human-first work rather than chasing algorithms or viral moments.

As founder of Creative Camp and host of the Creative Campfire Podcast, I mentor and develop creative entrepreneurs, building education and community around sustainable business. I approach every project with strategic intent and collaborative spirit, combining hands-on production with business insight to deliver meaningful impact for brands and people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Producer and Host at Creative Campfire Podcast

April 2, 2025 - Present

Host, producer, find guest, write and research for each episode, post production: show notes, create graphics, create social posts, write newsletter copy, record ads, intros, outros, and bumpers.

Photographer at Shelly Waldman Photography

January 1, 2009 - Present

Food and lifestyle photographer specializing in full-brand storytelling for brands, agencies, and publications. Works on a range of projects from social media content to billboards, with the ability to shoot people, products, and environmental scenes. Manages a flexible team for larger campaigns and travels across the West Coast (SF to LA) to deliver editorial and commercial content.

Founder + Consultant at Creative Camp

January 1, 2010 - Present

Founder and consultant helping creative entrepreneurs grow with clarity, confidence, and strategy. Leads workshops, coaching, mentorship, and speaking engagements; also consults with companies to restructure and refine educational programs. Notable work includes virtual portfolio reviews and industry panels, with a focus on business development, pricing, and portfolio strategy.

Project Manager / Cohost / Board Member at Focus On Women Podcast

July 1, 2019 - June 1, 2025

Managed guest communication workflow, researched and invited guests, developed a media kit, and supported online portfolio systems and community calls. Built connections with guests, provided strategic advice on growing an online community, and contributed to event planning and overall podcast growth.

Mentor | Founder at Food Photography Mentorship Business (Creative Camp)</

August 1, 2020 - April 1, 2024

Launched a mentorship/membership platform to help food photographers build profitable businesses through weekly coworking sessions, subject-matter expert input, and a structured success path. Opened to new members periodically with waitlist processes.

Project Manager, Community Development at Citibank

November 1, 2008 - July 1, 2013

Created plans and communication pieces for the launch of new tools; developed internal guidelines and procedures; coordinated a summer internship program; managed budgets and tracked senior executive contributions.

Program Manager, Community Relations at Citibank

May 1, 2004 - November 1, 2007

Managed and processed over 600 grants annually totaling $5.3 million; analyzed sponsorship costs across multiple centers; developed training materials; redesigned web content and internal newsletters; collaborated across Citi business lines to streamline processes; supported NA Community Reinvestment Act compliance.

Director of Recreation Sports at University of California, San Francisco

September 1, 2001 - April 1, 2004

Directed recreation and sports programs with a budget exceeding $150k; developed strategic plans and marketing tracking systems; hired and trained staff; managed web content and annual events.

Community Relations and Game Day Operations at Los Angeles Lakers

January 1, 1999 - January 1, 2000

Coordinated community relations and game day operations, contributing to youth programs and event management; gained early experience in public relations and donor engagement during the Lakers' community initiatives.