Shelly Waldman
I'm Shelly Waldman, a London-based visual creator and photographer with 15+ years of photography experience.
About
I’m Shelly Waldman, a London-based visual creator and photographer with 15+ years of photography experience. I focus on food and lifestyle imagery for brands, agencies, and publications, turning complex brand stories into visuals that connect with the right audience. I believe in brand-first, human-first work rather than chasing algorithms or viral moments.
As founder of Creative Camp and host of the Creative Campfire Podcast, I mentor and develop creative entrepreneurs, building education and community around sustainable business. I approach every project with strategic intent and collaborative spirit, combining hands-on production with business insight to deliver meaningful impact for brands and people.
- 25 years' experience
- Joined June 2026
Industry experience
- Media & Entertainment
- Professional Services
- Consumer Goods
- Retail
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Work experience· 9 roles
Host, producer, find guest, write and research for each episode, post production: show notes, create graphics, create social posts, write newsletter copy, record ads, intros, outros, and bumpers.
Launched a mentorship/membership platform to help food photographers build profitable businesses through weekly coworking sessions, subject-matter expert input, and a structured success path. Opened to new members periodically with waitlist processes.
Managed guest communication workflow, researched and invited guests, developed a media kit, and supported online portfolio systems and community calls. Built connections with guests, provided strategic advice on growing an online community, and contributed to event planning and overall podcast growth.
Education
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