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I'm Norberto Viale, a growth-focused marketing professional with 10+ years of experience across Google Ads, analytics, CRO, content strategy, partnerships, and market expansion, with a strong specialization in retail trading, brokerage, fintech, and iGaming. I help brands grow by combining data-driven insights, creative storytelling, and practical acquisition tactics to drive measurable results in competitive markets in Barcelona and beyond. As founder and Head of Marketing at Experiencia Topstep, I built and led a Spanish-language trading media and acquisition platform focused on brokers, prop firms, training, and trader education. I'm hands-on with tools like NinjaTrader and MetaTrader, and I work closely with design, development, content, and commercial teams to optimize user acquisition and conversion across paid, organic, and partner channels.…I'm Norberto Viale, a growth-focused marketing professional with 10+ years of experience across Google Ads, analytics, CRO, content strategy, partnerships, and market expansion, with a strong specialization in retail trading, brokerage, fintech, and iGaming. I help brands grow by combining data-driven insights, creative storytelling, and practical acquisition tactics to drive measurable results in competitive markets in Barcelona and beyond. As founder and Head of Marketing at Experiencia Topstep, I built and led a Spanish-language trading media and acquisition platform focused on brokers, prop firms, training, and trader education. I'm hands-on with tools like NinjaTrader and MetaTrader, and I work closely with design, development, content, and commercial teams to optimize user acquisition and conversion across paid, organic, and partner channels.

Norberto Viale

Marketing Strategist, Brand Designer, Product Designer, +2

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I'm Norberto Viale, a growth-focused marketing professional with 10+ years of experience across Google Ads, analytics, CRO, content strategy, partnerships, and market expansion, with a strong specialization in retail trading, brokerage, fintech, and iGaming. I help brands grow by combining data-driven insights, creative storytelling, and practical acquisition tactics to drive measurable results in competitive markets in Barcelona and beyond. As founder and Head of Marketing at Experiencia Topstep, I built and led a Spanish-language trading media and acquisition platform focused on brokers, prop firms, training, and trader education. I'm hands-on with tools like NinjaTrader and MetaTrader, and I work closely with design, development, content, and commercial teams to optimize user acquisition and conversion across paid, organic, and partner channels.…I'm Norberto Viale, a growth-focused marketing professional with 10+ years of experience across Google Ads, analytics, CRO, content strategy, partnerships, and market expansion, with a strong specialization in retail trading, brokerage, fintech, and iGaming. I help brands grow by combining data-driven insights, creative storytelling, and practical acquisition tactics to drive measurable results in competitive markets in Barcelona and beyond. As founder and Head of Marketing at Experiencia Topstep, I built and led a Spanish-language trading media and acquisition platform focused on brokers, prop firms, training, and trader education. I'm hands-on with tools like NinjaTrader and MetaTrader, and I work closely with design, development, content, and commercial teams to optimize user acquisition and conversion across paid, organic, and partner channels.

Available to hire

I’m Norberto Viale, a growth-focused marketing professional with 10+ years of experience across Google Ads, analytics, CRO, content strategy, partnerships, and market expansion, with a strong specialization in retail trading, brokerage, fintech, and iGaming. I help brands grow by combining data-driven insights, creative storytelling, and practical acquisition tactics to drive measurable results in competitive markets in Barcelona and beyond.

As founder and Head of Marketing at Experiencia Topstep, I built and led a Spanish-language trading media and acquisition platform focused on brokers, prop firms, training, and trader education. I’m hands-on with tools like NinjaTrader and MetaTrader, and I work closely with design, development, content, and commercial teams to optimize user acquisition and conversion across paid, organic, and partner channels.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Founder / Head of Marketing at Experiencia Topstep

January 1, 2020 - Present

Built and managed a Spanish-language trading media and acquisition platform focused on brokers, prop firms, trading education, and retail trader decision-making. Led growth strategy, partnerships, paid acquisition, SEO, CRO, content, analytics, tracking, and relationships with financial brands.

Digital Specialist & Partner

January 1, 2017 - January 1, 2019

Led digital marketing and growth projects for e-commerce and online businesses, combining SEO/SEM, paid social, analytics, CRO, landing page optimization, and client relationship management.

Search & Social Marketing Manager at HP Graphic Solutions EMEA

January 1, 2011 - January 1, 2014

Managed search and social marketing, analytics, and digital marketing initiatives across EM EA, coordinating regional execution with country teams and local market needs.

Inbound Marketing Manager at Sportium Apuestas Deportivas

January 1, 2014 - January 1, 2016

Developed inbound, SEO, content, social, analytics, and conversion strategies for a highly competitive iGaming market; led user acquisition, performance analysis, campaign reporting, A/B testing, content optimization, and conversion-focused improvements in an online betting environment.