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Hi there, I'm Bhumi Shetty, a beauty and lifestyle creator with a track record of building and scaling engaged communities across TikTok, Instagram, and YouTube. I bring a hands-on understanding of end-to-end creative execution, combining a tech mindset with client-facing experience to help brands develop content that earns attention and scales across platforms. From ideation to execution, I thrive on turning ideas into platform-native assets that resonate with audiences. I blend storytelling, data-driven optimization, and collaborative partnerships to deliver measurable growth for brands and creators alike.…Hi there, I'm Bhumi Shetty, a beauty and lifestyle creator with a track record of building and scaling engaged communities across TikTok, Instagram, and YouTube. I bring a hands-on understanding of end-to-end creative execution, combining a tech mindset with client-facing experience to help brands develop content that earns attention and scales across platforms. From ideation to execution, I thrive on turning ideas into platform-native assets that resonate with audiences. I blend storytelling, data-driven optimization, and collaborative partnerships to deliver measurable growth for brands and creators alike.

Bhumi Shetty

Video Editor, Content Creator, Social Media Manager, +2

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Hi there, I'm Bhumi Shetty, a beauty and lifestyle creator with a track record of building and scaling engaged communities across TikTok, Instagram, and YouTube. I bring a hands-on understanding of end-to-end creative execution, combining a tech mindset with client-facing experience to help brands develop content that earns attention and scales across platforms. From ideation to execution, I thrive on turning ideas into platform-native assets that resonate with audiences. I blend storytelling, data-driven optimization, and collaborative partnerships to deliver measurable growth for brands and creators alike.…Hi there, I'm Bhumi Shetty, a beauty and lifestyle creator with a track record of building and scaling engaged communities across TikTok, Instagram, and YouTube. I bring a hands-on understanding of end-to-end creative execution, combining a tech mindset with client-facing experience to help brands develop content that earns attention and scales across platforms. From ideation to execution, I thrive on turning ideas into platform-native assets that resonate with audiences. I blend storytelling, data-driven optimization, and collaborative partnerships to deliver measurable growth for brands and creators alike.

Available to hire

Hi there, I’m Bhumi Shetty, a beauty and lifestyle creator with a track record of building and scaling engaged communities across TikTok, Instagram, and YouTube. I bring a hands-on understanding of end-to-end creative execution, combining a tech mindset with client-facing experience to help brands develop content that earns attention and scales across platforms.
From ideation to execution, I thrive on turning ideas into platform-native assets that resonate with audiences. I blend storytelling, data-driven optimization, and collaborative partnerships to deliver measurable growth for brands and creators alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Co-Founder and Social Media Lead at Business of Mast

November 1, 2019 - Present

Built and scaled a multi-channel lifestyle brand on TikTok, YouTube and Instagram by owning content planning, production, publishing, and optimization across 1,200 posts.

Freelance Social Media Coordinator & Video Editor at Nicole Mehta

August 1, 2022 - May 1, 2024

Edited 20+ Instagram Reels across 3 NYFW seasons, delivering platform-ready content optimized for engagement on tight turnaround. Owned NYFW Instagram content calendar, managing edits, captions, and fast-turn scheduling to keep publishing consistent and on time.

Client & Partner Experience Analyst at Mastech Digital

February 1, 2024 - October 1, 2025

Built and maintained an ongoing competitive landscape database of 250+ prospective clients, tracking companies, services, and offerings to support outreach strategy and new business pitches. Conducted market and competitor research using AI-assisted analysis to identify gaps and opportunities, helping the team refine messaging and stay competitively positioned. Supported client requests for improved data visibility by learning Informatica and assisting with data validation, cleanliness checks, and ETL workflow support.

Implementation Consultant at Bamboo Rose

August 1, 2021 - January 1, 2023

Led client onboarding and enablement sessions for a B2B inventory marketplace platform across retail clients (J.Crew, American Eagle, Kohl's, Five Below and Burlington Coat Factory) helping teams to manage product workflows, warehouse/delivery flows, and performance dashboards in one system.

Business Analyst at TEKNISMAR T SOLUTION INC.

December 1, 2020 - August 1, 2021

Supported application onboarding and internal workflows within SailPoint IIQ, contributing to documentation and handoff processes while building foundational knowledge of cybersecurity and compliance systems.

Junior Marketing Analyst at Bling Lash

June 1, 2019 - August 1, 2019

Managed Bling Lash’s Instagram, Facebook, and YouTube, increasing follower engagement by 37% through improved content consistency, posting cadence, and community engagement. Drove a 60% lift in conversion rate by launching and optimizing full-funnel campaigns across email, affiliates, Google Ads, SEO, and social.