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I'm Laura Marazzi, a digital marketing professional focused on sustainable growth. I combine brand storytelling with data-driven decision making to drive SEO, content, and email programs. Currently at Enpal, I build AI-enabled automations and scalable marketing stacks that cut manual analysis and accelerate conversions. I thrive at the intersection of creative PR and technical optimization, collaborating across Italy, Germany, and HQ teams.…I'm Laura Marazzi, a digital marketing professional focused on sustainable growth. I combine brand storytelling with data-driven decision making to drive SEO, content, and email programs. Currently at Enpal, I build AI-enabled automations and scalable marketing stacks that cut manual analysis and accelerate conversions. I thrive at the intersection of creative PR and technical optimization, collaborating across Italy, Germany, and HQ teams.

Laura Marazzi

Growth Marketer, Digital Marketer, Marketing Strategist, +2

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I'm Laura Marazzi, a digital marketing professional focused on sustainable growth. I combine brand storytelling with data-driven decision making to drive SEO, content, and email programs. Currently at Enpal, I build AI-enabled automations and scalable marketing stacks that cut manual analysis and accelerate conversions. I thrive at the intersection of creative PR and technical optimization, collaborating across Italy, Germany, and HQ teams.…I'm Laura Marazzi, a digital marketing professional focused on sustainable growth. I combine brand storytelling with data-driven decision making to drive SEO, content, and email programs. Currently at Enpal, I build AI-enabled automations and scalable marketing stacks that cut manual analysis and accelerate conversions. I thrive at the intersection of creative PR and technical optimization, collaborating across Italy, Germany, and HQ teams.

Available to hire

I’m Laura Marazzi, a digital marketing professional focused on sustainable growth. I combine brand storytelling with data-driven decision making to drive SEO, content, and email programs.

Currently at Enpal, I build AI-enabled automations and scalable marketing stacks that cut manual analysis and accelerate conversions. I thrive at the intersection of creative PR and technical optimization, collaborating across Italy, Germany, and HQ teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

French

Intermediate

Work Experience

Growth Marketing Manager at Enpal

January 1, 2023 - Present

Own SEO strategy for the Italian market across 100+ pages; +40% YoY organic leads. Define site architecture and copy decisions to maximise conversion across all product sections. Email Marketing: full lifecycle management on Mailchimp with Snowflake-based segmentation and A/B testing (88+ campaigns, 74k+ recipients, 25% open rate vs 23.6% baseline). Lead a small team and coordinate freelancers and Berlin HQ. AI & Automation: built a full marketing stack in Python + Claude + Make to automate GSC/Snowflake pipelines, diagnostic SEO workflow, email campaign analyser, and ads-to-landing-page generator (cut recurring analysis by 75–97%). GEO/LLM Search: pioneered Generative Engine Optimisation to maintain visibility across AI search surfaces.

PR & Digital Communication Specialist at MPunto Comunicazione Int.

January 1, 2021 - January 1, 2023

Built a network of 80+ journalists, editors, influencers, and VIP contacts across four markets (IT, FR, UK, USA), securing tier-1 media coverage for fashion and entertainment clients. Coordinated talent placement and red-carpet positioning at Venice Film Festival, Rome Film Festival, and the Academy Awards. Wrote press releases, pitched stories internationally, and organized editorial shoots supporting clients’ earned and owned channels.