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I’m a certified creative strategist and brand builder with end-to-end experience shaping brand identity, content strategy, paid social campaigns, and experiential activations. I’ve founded two independently built brands and have a track record of growing audiences, boosting SEO, and delivering high-profile sponsorships. As a published author and podcast host, I translate brand vision into multi-channel strategies that forge lasting relationships with audiences and drive measurable results. I excel at turning complex ideas into clear, compelling campaigns that resonate across social, email, and live events.…I’m a certified creative strategist and brand builder with end-to-end experience shaping brand identity, content strategy, paid social campaigns, and experiential activations. I’ve founded two independently built brands and have a track record of growing audiences, boosting SEO, and delivering high-profile sponsorships. As a published author and podcast host, I translate brand vision into multi-channel strategies that forge lasting relationships with audiences and drive measurable results. I excel at turning complex ideas into clear, compelling campaigns that resonate across social, email, and live events.

Brittney McKinley

Brand Strategist, Creative Director, Content Strategist, +5

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I’m a certified creative strategist and brand builder with end-to-end experience shaping brand identity, content strategy, paid social campaigns, and experiential activations. I’ve founded two independently built brands and have a track record of growing audiences, boosting SEO, and delivering high-profile sponsorships. As a published author and podcast host, I translate brand vision into multi-channel strategies that forge lasting relationships with audiences and drive measurable results. I excel at turning complex ideas into clear, compelling campaigns that resonate across social, email, and live events.…I’m a certified creative strategist and brand builder with end-to-end experience shaping brand identity, content strategy, paid social campaigns, and experiential activations. I’ve founded two independently built brands and have a track record of growing audiences, boosting SEO, and delivering high-profile sponsorships. As a published author and podcast host, I translate brand vision into multi-channel strategies that forge lasting relationships with audiences and drive measurable results. I excel at turning complex ideas into clear, compelling campaigns that resonate across social, email, and live events.

Available to hire

I’m a certified creative strategist and brand builder with end-to-end experience shaping brand identity, content strategy, paid social campaigns, and experiential activations. I’ve founded two independently built brands and have a track record of growing audiences, boosting SEO, and delivering high-profile sponsorships.

As a published author and podcast host, I translate brand vision into multi-channel strategies that forge lasting relationships with audiences and drive measurable results. I excel at turning complex ideas into clear, compelling campaigns that resonate across social, email, and live events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Creative Director at Contained Stems

January 1, 2022 - Present

Built brand identity, messaging, and creative direction for an independent floral and experiential design studio. Executed Brand Sponsorship Activations with The Emmy Awards — managing concept, logistics, and on-site activation. Developed and executed multi-channel content strategy across social media, email, and in-person events to drive brand awareness and bookings. Managed SEO strategy, website architecture, analytics reporting, and digital brand presence. Produced branded marketing collateral including print materials, digital assets, and campaign creative.

Founder & Brand Strategist at Essentials + Elevation Experiences

January 1, 2024 - Present

Launched and positioned a corporate wellness retreat brand — developing full brand identity, messaging, and go-to-market strategy. Executed Brand Sponsorship Activations with The Emmy Awards; managed content strategy, SEO, analytics, and social media. Designed branded experiential programming that reinforces brand values and drives corporate client referrals.

Author, Podcast Host & Content Creator at Independent

January 1, 2023 - Present

Published four books: Details of a Dangerous Woman (2024), Love Notes poetry collection (2024), Flowers with Benefits (2023). Host and produce Dangerous Discussions podcast (2025) — editorial strategy, episode concepting, and audience engagement. Speaker at Ginger Me Events and Dallas Upstart (2025) on Creativity & Entrepreneurship — building thought leadership and brand authority.

Brand Ambassador at JigSaw Dating

January 1, 2024 - January 1, 2025

Represented JigSaw brand publicly across DFW live events; managed brand-to-venue communications and partnership logistics.