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Award-winning graphic and packaging designer and art director with experience across corporate identity, print collateral, promotions, and marketing. My work emphasizes branding, concept development, and packaging, delivering engaging, elegant design solutions that connect with consumers. I take a creative, detail-oriented approach and thrive in both collaborative and self-directed environments. My goal is to contribute as a skilled leader and integral team member, using creativity and craft to create elegant, value-added design.…Award-winning graphic and packaging designer and art director with experience across corporate identity, print collateral, promotions, and marketing. My work emphasizes branding, concept development, and packaging, delivering engaging, elegant design solutions that connect with consumers. I take a creative, detail-oriented approach and thrive in both collaborative and self-directed environments. My goal is to contribute as a skilled leader and integral team member, using creativity and craft to create elegant, value-added design.

AARYN GOLDBAUM

Creative Director, Brand Designer, Graphic Designer, +2

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Award-winning graphic and packaging designer and art director with experience across corporate identity, print collateral, promotions, and marketing. My work emphasizes branding, concept development, and packaging, delivering engaging, elegant design solutions that connect with consumers. I take a creative, detail-oriented approach and thrive in both collaborative and self-directed environments. My goal is to contribute as a skilled leader and integral team member, using creativity and craft to create elegant, value-added design.…Award-winning graphic and packaging designer and art director with experience across corporate identity, print collateral, promotions, and marketing. My work emphasizes branding, concept development, and packaging, delivering engaging, elegant design solutions that connect with consumers. I take a creative, detail-oriented approach and thrive in both collaborative and self-directed environments. My goal is to contribute as a skilled leader and integral team member, using creativity and craft to create elegant, value-added design.

Available to hire

Award-winning graphic and packaging designer and art director with experience across corporate identity, print collateral, promotions, and marketing. My work emphasizes branding, concept development, and packaging, delivering engaging, elegant design solutions that connect with consumers.

I take a creative, detail-oriented approach and thrive in both collaborative and self-directed environments. My goal is to contribute as a skilled leader and integral team member, using creativity and craft to create elegant, value-added design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Sr. Brand Designer at Sol de Janeiro

July 1, 2023 - Present

Partnered with the in-house design team to create blockbuster campaigns, including record-shattering Cyber Week programs two years in a row. Worked on 360 initiatives including photoshoots, digital design, DTC, CRM, paid ads, emails, VM, print ads, and packaging.

Creative Director at Graphic, Packaging, and Branding Consulting

November 1, 2006 - Present

Clients include bareMinerals, Laura Mercier, Roc, Vincent Longo Cosmetics, and Revlon. Packaging and brand development designer creating meaningful, disarming design that connects deeply with the consumer on all levels.

Sr. Creative Director, Packaging & Merchandising at Sugarbear Vitamincare

June 1, 2022 - February 28, 2023

Led packaging design and merchandising for the entire product library; collaborated cross-functionally to drive on-brand packaging from ideation through production.

Creative Director, Packaging Design & Production at Stila Cosmetics

June 1, 2021 - June 1, 2022

Oversaw all aspects of packaging design and development for the entire Stila product library. Concepted visually arresting seasonal gift sets, primary and secondary packaging, while maintaining and updating existing products. Worked cross-functionally with internal teams and vendors to launch on-trend packaging from ideation to final production.

Senior Packaging Design Lead at Delta Galil Industries

November 1, 2018 - June 1, 2021

Ted Baker, Lacoste, Kenneth Cole, Original Penguin & Spalding. Design, concept, and develop brand-right, forward-thinking packaging for men's underwear and lounge. Lead seasonal and store-specific packaging, gift sets, and hang tags. Direct and style photoshoots; interface with production, marketing, and product development teams to ensure cohesive, thoughtful design. Manage licensors and vendors to obtain approvals, meet deadlines, and ensure packaging aligns with brand standards.

Freelance Art Director at Preferred Fragrance

September 1, 2017 - August 1, 2018

Worked with a small team to create new product designs for Preferred’s Private Label division. Developed original packaging for new fragrance launches including primary and secondary packaging, ancillaries, and gift sets. Created concept boards, interfaced with clients, mentored junior designer, flushed out DTOs for pricing with vendors and mechanicals for production.

Senior Packaging Designer at Victoria’s Secret Beauty

May 1, 2015 - April 1, 2017

Interpreted existing branding to create new and innovative seasonal packaging concepts for fragrance gift sets. Used unique structures and diverse printing finishes to develop on-trend items that would be impactful on shelf and continually renew interest with customers.

Freelance Packaging Designer at Colgate Palmolive

August 1, 2014 - July 1, 2015

Collaborated with the oral care team to update and modernize existing Colgate packaging designs for both US and international products.

Art Director at AdMentto Promotions

July 1, 2004 - August 1, 2008

Art direction for promotions; lead creative across campaigns.