Available to hire
I’m a digital marketer who loves figuring out why people buy, what captures attention, and how brands actually grow.
I am naturally curious and always asking ‘why?’, I enjoy uncovering insights, spotting opportunities, and solving problems. I also value building strong, genuine client relationships, getting under the hood of their business, and turning ideas into practical strategies that drive growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Paid Media Executive at Principal Media Group
June 1, 2025 - PresentManaged performance marketing budgets exceeding $1M per month across lead generation and e-commerce accounts, driving customer acquisition, retention, and revenue growth across telecoms, wellness, FMCG, and gaming verticals. Led the development and execution of cross-channel media strategies across Paid Search, Paid Social, Programmatic, and App Acquisition channels. Built end-to-end client relationships from onboarding through weekly performance reviews and quarterly business reviews with senior stakeholders.
Co-Founder at Up& Down
March 1, 2021 - February 28, 2023Built Up& Down’s website from scratch using WordPress, ensuring a user-friendly and responsive design. Optimised website content and structure using SEO best practices to improve visibility and organic search ranking. Regularly refined landing pages based on keyword research, wrote blog articles to drive traffic, and scheduled social media posts across Facebook, Instagram, Pinterest, and TikTok. Analyzed key metrics using Google Analytics to guide optimization.
Education
Bachelor of Fashion Design at National Institute of Fashion Technology (NIFT), Mumbai, India
June 1, 2013 - May 1, 2017Master of Fashion Entrepreneurship at RMIT University, Melbourne
February 1, 2023 - December 1, 2024Qualifications
Best Problem Solution Fit Award - RMIT Founder Hub
January 11, 2030 - June 11, 2026International Emerging Designer Award
January 11, 2030 - June 11, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Gaming, Professional Services, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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