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I am a results-driven marketing expert with a proven track record in Brand marketing, SEO, SEA, and social media. I design data-driven strategies to optimize campaigns, increase brand awareness, and drive business growth. I have led media planning, paid campaigns, and content optimization across Europe and the Middle East, turning insights into measurable ROI and building strong customer journeys for leading brands.…I am a results-driven marketing expert with a proven track record in Brand marketing, SEO, SEA, and social media. I design data-driven strategies to optimize campaigns, increase brand awareness, and drive business growth. I have led media planning, paid campaigns, and content optimization across Europe and the Middle East, turning insights into measurable ROI and building strong customer journeys for leading brands.

Amro Mufaddi

Digital Marketer, Marketing Consultant, Social Media Manager, +2

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I am a results-driven marketing expert with a proven track record in Brand marketing, SEO, SEA, and social media. I design data-driven strategies to optimize campaigns, increase brand awareness, and drive business growth. I have led media planning, paid campaigns, and content optimization across Europe and the Middle East, turning insights into measurable ROI and building strong customer journeys for leading brands.…I am a results-driven marketing expert with a proven track record in Brand marketing, SEO, SEA, and social media. I design data-driven strategies to optimize campaigns, increase brand awareness, and drive business growth. I have led media planning, paid campaigns, and content optimization across Europe and the Middle East, turning insights into measurable ROI and building strong customer journeys for leading brands.

Available to hire

I am a results-driven marketing expert with a proven track record in Brand marketing, SEO, SEA, and social media. I design data-driven strategies to optimize campaigns, increase brand awareness, and drive business growth.

I have led media planning, paid campaigns, and content optimization across Europe and the Middle East, turning insights into measurable ROI and building strong customer journeys for leading brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

German

Fluent

Spanish; Castilian

Intermediate

Work Experience

Marketing and Communications Expert at MEGA Group

February 1, 2025 - Present

Developing and executing online and offline media campaigns to engage audiences, increase brand awareness, and generate leads and improve ROI. Optimizing website content, keywords, and backlinks to improve search engine rankings and drive organic traffic.

Marketing and Performance Manager at Generali Group

May 1, 2020 - February 1, 2025

Leading media strategy & media buying efforts – aligning teams, resources, and budgets to reach sales targets, Loyalty, and Brand Awareness. Planning, execution, and evaluation of paid marketing campaigns (Display Advertising, Google, Social Media, Content, Mailing, Affiliate).

Marketing Research Analyst at Institute of Management & Control (WHU)

February 1, 2017 - February 1, 2020

Managing various projects with the institute’s industry partners and clients to consult on marketing performance standards and transformation concepts. Developing a roadmap of initiatives that are necessary to overcome inefficiencies in existing marketing planning practices (e.g., benchmarking, forecasting).

Marketing Analyst at Allianz Asset Management

September 1, 2013 - June 1, 2016

Supporting pension experts in the development of marketing content and stories for publications (Allianz Project M Magazine). Consolidating financial and marketing data and visualizing consumer-information that pertain to the department’s domain area (i.e. personal savings and pension products).

Business Analyst at Business Insights Consulting

August 1, 2010 - March 1, 2012

Represented the PMO in the context of organizational restructuring for major clients in the technology sector. Responsibilities include marketing KPI development and their oversight.