I am a results-driven Digital Content Strategist & Social Media Manager with 4+ years of experience leading state-wide political and brand communication campaigns across Meta, YouTube, TikTok, and X (Twitter). I excel at AI-augmented content planning, SEO strategy, cross-functional team leadership, and data-driven campaign optimization, turning complex messaging into high-impact digital narratives. I hold full working rights in Australia and am available to contribute immediately. I thrive in collaborative, fast-paced environments, managing multi-platform content, engaging diverse audiences, and delivering measurable outreach outcomes for political, non-profit, and brand-focused initiatives.

Gurjeet Kaur Lyndhurst

I am a results-driven Digital Content Strategist & Social Media Manager with 4+ years of experience leading state-wide political and brand communication campaigns across Meta, YouTube, TikTok, and X (Twitter). I excel at AI-augmented content planning, SEO strategy, cross-functional team leadership, and data-driven campaign optimization, turning complex messaging into high-impact digital narratives. I hold full working rights in Australia and am available to contribute immediately. I thrive in collaborative, fast-paced environments, managing multi-platform content, engaging diverse audiences, and delivering measurable outreach outcomes for political, non-profit, and brand-focused initiatives.

Available to hire

I am a results-driven Digital Content Strategist & Social Media Manager with 4+ years of experience leading state-wide political and brand communication campaigns across Meta, YouTube, TikTok, and X (Twitter). I excel at AI-augmented content planning, SEO strategy, cross-functional team leadership, and data-driven campaign optimization, turning complex messaging into high-impact digital narratives.

I hold full working rights in Australia and am available to contribute immediately. I thrive in collaborative, fast-paced environments, managing multi-platform content, engaging diverse audiences, and delivering measurable outreach outcomes for political, non-profit, and brand-focused initiatives.

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Language

English
Fluent
Panjabi, Punjabi
Fluent
Hindi
Advanced

Work Experience

Digital Content Manager at Varahe Analytics Private Company
August 1, 2022 - March 1, 2026
Orchestrated state-wide digital content strategies and editorial calendars across Facebook, Instagram, X (Twitter), TikTok, and YouTube; led creative teams and coordinated external vendors to ensure timely delivery of campaign assets; drove engagement and follower growth through trend-based storytelling and data-backed content decisions; conducted monthly performance reporting and ROI analysis; implemented AI-supported content planning and workflow automation; collaborated with senior stakeholders to maintain messaging alignment.
Press Secretary at North American Punjabi Association
May 1, 2022 - March 1, 2026
Developed and executed digital marketing strategy and content calendars; managed community engagement, DM responses, and monthly social media performance reporting; oversaw administrative operations to support organizational workflow; increased community reach through targeted content campaigns and proactive audience engagement.
Content Writer at Political India Venture Pvt Ltd
January 1, 2022 - December 1, 2022
Produced high-impact social media scripts, captions, punchlines, and campaign content for political communication projects; managed concurrent social media accounts while upholding messaging standards and engagement strategies; collaborated with internal teams to deliver timely, on-message content aligned with campaign objectives.
Content Creator at Harshnath Human Services Private Limited
January 1, 2022 - June 1, 2022
Created SEO-optimized blog articles and digital content for political and social media campaigns; coordinated with graphic design teams to align assets with messaging and analytics insights; conducted trend analysis and audience research to inform planning cycles.
Teacher at Garden Valley International School
March 1, 2019 - March 1, 2020
Delivered structured lesson plans, classroom instruction, and student progress assessments; integrated digital tools to enhance learning outcomes; maintained effective communication with students, staff, and parents; coordinated extracurricular programs and student engagement initiatives.

Education

Master of Journalism and Mass Communication at Punjabi University
January 11, 2030 - January 1, 2021
Postgraduate Diploma in Journalism and Mass Communication at Punjabi University
January 11, 2030 - January 1, 2019
Bachelor of Computer Applications (BCA) at University College
January 11, 2030 - January 1, 2018
Master of Journalism and Mass Communication at Punjabi University
January 11, 2030 - January 1, 2021
Postgraduate Diploma in Journalism and Mass Communication at Punjabi University
January 11, 2030 - January 1, 2019
Bachelor of Computer Applications (BCA) at University College
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Government, Professional Services, Software & Internet, Non-Profit Organization