Hi, I’m Muhammad Asif, a hybrid Social Media Manager and Video Editor with 6+ years of experience growing brands organically across Instagram, TikTok, Facebook, and LinkedIn. I’ve produced viral Reels generating 6M+, 3M+, and 1.7M+ views with zero ad spend, and I helped a competitive niche account grow to 20K followers in under 10 months. Every Upwork client has rated me 5.0, and I’m proficient in Adobe Premiere Pro, CapCut Pro, and cutting-edge AI tools including Google Veo 3, ElevenLabs, HeyGen, and Midjourney. I also script, edit, and schedule content that drives meaningful engagement for audiences worldwide.

Muhammad Asif

Hi, I’m Muhammad Asif, a hybrid Social Media Manager and Video Editor with 6+ years of experience growing brands organically across Instagram, TikTok, Facebook, and LinkedIn. I’ve produced viral Reels generating 6M+, 3M+, and 1.7M+ views with zero ad spend, and I helped a competitive niche account grow to 20K followers in under 10 months. Every Upwork client has rated me 5.0, and I’m proficient in Adobe Premiere Pro, CapCut Pro, and cutting-edge AI tools including Google Veo 3, ElevenLabs, HeyGen, and Midjourney. I also script, edit, and schedule content that drives meaningful engagement for audiences worldwide.

Available to hire

Hi, I’m Muhammad Asif, a hybrid Social Media Manager and Video Editor with 6+ years of experience growing brands organically across Instagram, TikTok, Facebook, and LinkedIn. I’ve produced viral Reels generating 6M+, 3M+, and 1.7M+ views with zero ad spend, and I helped a competitive niche account grow to 20K followers in under 10 months.

Every Upwork client has rated me 5.0, and I’m proficient in Adobe Premiere Pro, CapCut Pro, and cutting-edge AI tools including Google Veo 3, ElevenLabs, HeyGen, and Midjourney. I also script, edit, and schedule content that drives meaningful engagement for audiences worldwide.

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Language

English
Fluent
Urdu
Fluent
Chinese
Fluent

Work Experience

Social Media Manager & Video Editor at Insurance Agency (USA)
August 1, 2025 - March 1, 2026
Managed end-to-end social media and produced weekly Reels for Meta platforms; delivered consistent video edits on schedule and received praise for responsiveness and vision.
Social Media Manager at Bookish & Lifestyle Niche
December 1, 2022 - Present
Grew account to 20K followers in under 10 months with zero paid promotion; produced review carousels, Reels, and story updates for bibliophile audiences.
Social Media Manager at LUMS Entrepreneurial Society
August 1, 2024 - June 1, 2025
Managed Instagram, Facebook, and LinkedIn for one of Pakistan's top university societies; designed weekly content calendars promoting events and startup culture.
Video Editor at Travel Content (Instagram)
October 1, 2025 - February 1, 2026
Produced cinematic travel Reels with a storytelling-first editing approach.
Social Media Manager at Antique & Art Business (Scotland)
June 1, 2025 - June 1, 2025
Managed Instagram for luxury antique dealership; handled B2B outreach and collector engagement.

Education

at Lahore University of Management Sciences (LUMS)
January 11, 2030 - June 12, 2026

Qualifications

Meta Social Media Marketing Professional Certificate
July 1, 2025 - June 12, 2026
Adobe Social Media Content & Strategy Certificate
July 1, 2025 - June 12, 2026
6 Supporting Meta Certifications — Advertising, Measurement, Content Strategy, Campaign Optimization
July 1, 2025 - June 12, 2026
Semrush SEO Certification
January 11, 2030 - June 12, 2026

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Professional Services, Financial Services