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I’m a results-driven Senior Brand Creative and Visual Merchandising Manager with 15+ years of experience in premium lifestyle, sports, and fashion retail across the GCC. I excel at store transformations, brand activation, events, and large-scale retail executions, delivering high-performing commercial spaces. I lead cross-functional teams, coordinate with global brands and suppliers from the UAE, China, UK, USA, India, Portugal, and Brazil, and translate brand strategies into engaging in-store storytelling and experiences. I’m passionate about staying ahead of trends, optimizing visuals and layouts, and boosting sales while strengthening brand equity.…I’m a results-driven Senior Brand Creative and Visual Merchandising Manager with 15+ years of experience in premium lifestyle, sports, and fashion retail across the GCC. I excel at store transformations, brand activation, events, and large-scale retail executions, delivering high-performing commercial spaces. I lead cross-functional teams, coordinate with global brands and suppliers from the UAE, China, UK, USA, India, Portugal, and Brazil, and translate brand strategies into engaging in-store storytelling and experiences. I’m passionate about staying ahead of trends, optimizing visuals and layouts, and boosting sales while strengthening brand equity.

Carol V Habon

Creative Director, Brand Designer, Graphic Designer, +2

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I’m a results-driven Senior Brand Creative and Visual Merchandising Manager with 15+ years of experience in premium lifestyle, sports, and fashion retail across the GCC. I excel at store transformations, brand activation, events, and large-scale retail executions, delivering high-performing commercial spaces. I lead cross-functional teams, coordinate with global brands and suppliers from the UAE, China, UK, USA, India, Portugal, and Brazil, and translate brand strategies into engaging in-store storytelling and experiences. I’m passionate about staying ahead of trends, optimizing visuals and layouts, and boosting sales while strengthening brand equity.…I’m a results-driven Senior Brand Creative and Visual Merchandising Manager with 15+ years of experience in premium lifestyle, sports, and fashion retail across the GCC. I excel at store transformations, brand activation, events, and large-scale retail executions, delivering high-performing commercial spaces. I lead cross-functional teams, coordinate with global brands and suppliers from the UAE, China, UK, USA, India, Portugal, and Brazil, and translate brand strategies into engaging in-store storytelling and experiences. I’m passionate about staying ahead of trends, optimizing visuals and layouts, and boosting sales while strengthening brand equity.

Available to hire

I’m a results-driven Senior Brand Creative and Visual Merchandising Manager with 15+ years of experience in premium lifestyle, sports, and fashion retail across the GCC. I excel at store transformations, brand activation, events, and large-scale retail executions, delivering high-performing commercial spaces.

I lead cross-functional teams, coordinate with global brands and suppliers from the UAE, China, UK, USA, India, Portugal, and Brazil, and translate brand strategies into engaging in-store storytelling and experiences. I’m passionate about staying ahead of trends, optimizing visuals and layouts, and boosting sales while strengthening brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Brand Creative & Manager Visual Merchandising at Andy Enterprises LLC

October 1, 2024 - March 1, 2026

Managed a diverse portfolio of global performance and lifestyle brands (Vivobarefoot, Aetrex, Saucony, Hoka, While On Earth, Ten Thousand, LSKD, BO+TEE, Nike Strength, 247 Represent, BFA, Bala, ASRV, LNDR, and Hyperice). Led end-to-end conceptual development of seasonal 360-degree brand campaigns across retail and digital touchpoints, translating brand strategies into in-store storytelling, window concepts, and product presentation guidelines. Oversaw the visual merchandising calendar, ensuring timely launches, promotions, and key moments. Collaborated with marketing, retail, and e-commerce teams to maintain cohesive brand expression. Directed design, production, and installation of assets, props, fixtures, and communications; coached creative teams and external agencies. Analyzed sales data and shopper insights to refine layouts and improve conversion. Managed budgets and supplier relationships and supervised production partners to ensure brand standards and on-time delivery. Supporte

Brand Creative & Manager Visual Merchandising at Birkenstock Brand Creative & Manager Visual Merchandising, Apparel Group LLC

April 1, 2023 - September 1, 2024

Managed VM execution across 51 GCC stores (Dubai, Oman, Bahrain, Qatar, Kuwait, KSA), ensuring brand standards and budget alignment. Led the full creative process for seasonal campaigns, promotions, and product launches; directed and coached large VM teams across multiple locations. Developed mockups, mood boards, and retail concepts translating brand guidelines into impactful in-store experiences. Collaborated with internal teams and external agencies/vendors to deliver high-quality visual solutions. Analyzed sales data and customer feedback to refine strategies and layouts, optimizing product visibility and performance.

Retail Brand Marketing & Visual Merchandising at Andy Enterprises LLC

November 1, 2020 - April 1, 2023

Designed seasonal visual merchandising concepts to enhance customer engagement and ensure brand guideline adherence. Managed in-store promotional activities, events, and marketing initiatives supporting retail campaigns and product launches. Maintained brand consistency across channels, store displays, and touchpoints. Trained store staff on visual merchandising standards, product presentation, and brand messaging to deliver a high-quality in-store experience.

Area Visual Merchandising / Promoted to VM Supervisor at GMG Gulf Marketing Group LLC

March 1, 2016 - July 1, 2020

Managed mono-brand stores (Nike, Under Armour, Asics, Adidas, Northface, etc.). Optimized product placement and in-store layouts based on sales data and performance trends. Conducted regular store audits to ensure visual standards and brand guidelines across locations. Collaborated with brand category teams to align visual execution with seasonal priorities and assisted in selecting and validating correct product assortments to support storytelling and brand positioning.

Senior Visual Merchandising at Al Yashmak Trading

June 1, 2015 - February 1, 2016

Created visually compelling product displays using color, lighting, and spatial composition to elevate brand presentation and customer experience. Designed store layouts to optimize product visibility and navigation within a luxury retail environment. Applied visual merchandising principles to ensure cohesive storytelling across displays, reinforcing brand image and driving product interest.

Visual Merchandising at M.H Alshaya LLC (Jack Wills Fabulous British)

April 1, 2014 - April 1, 2015

Ensured VM aligned with Jack Wills brand standards and guidelines, maintaining a cohesive store aesthetic. Analyzed sales performance trends and customer feedback to refine displays, supporting commercial objectives and improving product visibility. Adjusted product placement and display composition based on demand to feature high-interest items.

Visual Merchandising at Liwa Mashree Trading LLC (Suiteblanco)

April 1, 2010 - March 1, 2014

Planned and executed visual presentations, including window displays, in-store graphics, and interactive elements, in line with brand standards. Ensured all visual elements adhered to brand guidelines and collaborated with the Visual Merchandising Manager on concept development and display execution. Supported store visits to maintain visual standards and implement displays effectively.